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49

painting set

Skip it

Soft demand (-22.3% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 14Conversion 43Competition 71Returns 97Price range 85Avg price 95Brand share 57Review moat 44Quality gap 24

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£24.69

avg listing price — sweet spot $15–$100

Price range

Great£5.84–£79.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,111.47

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£65K

£65K/yr · 77K searches

Growth

Bad-22.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, painting set is a £65K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

painting set market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£49K–£62K
units × avg price
Conversion rate
3.4%
Avg BSR
#56
Page quality
0%
Prime
97%
Sponsored
88%
Out of stock
4.9%
Avg brand age
31 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

23%

  • Nicpro23%
  • Shuttle Art20%
  • ARTKUNST12%
  • Inburit8%
  • RVLZKCPG8%
  • Raulde6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top painting set search terms

  • painting kit31K/yr
  • canvas painting set15K/yr
  • painting sets for adults12K/yr
  • painting kits9K/yr
  • painting sets5K/yr
  • paint kits for adults4K/yr
All search terms

Top painting set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£5K12%£8K16%£10K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about painting set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent value”

Quality-Overall20%

“Excellent product”

Paint Quality14%

“Excellent paint set”

Color13%

“Love all the colors”

Ease Of Use4%

“Really handy”

Gifting Purpose4%

“Great for a present”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Engraving/Paint/Sublimation1%

“were able to easily paint on my pottery clay”

Collectibles1%

“Great art set”

Ease Of Cleaning1%

“easy to clean”

What buyers complain about

Paint Quality19%

“the paint palette personally is not of best quality”

Quality-Overall18%

“Poor quality”

Size-Overall11%

“tot its big”

Color7%

“yellows not great”

Strength4%

“Very brittle plastic”

Advertised Vs Actual Product4%

“Not as advertised”

Smell3%

“its the worst smell Ive ever experienced”

Durability2%

“bits still came off”

Value For Money1%

“WASTE OF MONEY”

Ease Of Use1%

“too hard to even open so I didnt get to use some of the colours which is unfortunate”

Top return reasons

Size-Overall46%
Paint Quality14%
Quality-Overall6%
Value For Money5%
Advertised Vs Actual Product4%
Color4%
Defective Material/Parts3%
Compatibility-Overall3%
Ease Of Use2%
Functionality-Overall2%

Common questions

Is painting set profitable to sell on Amazon United Kingdom?
The niche generates £65K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (49/100).
How competitive is the painting set niche?
20 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in painting set?
Top complaints mined from reviews: Paint Quality, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for painting set peak?
Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the painting set niche?
Listings span £5.84–£79.57; the average listing price is £24.69 (sweet spot $15–$100). The average incumbent carries 2,111 reviews — the moat a new listing must climb.