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Painting Set

Fail

Demand is soft, at -22.3% this quarter, so Painting Set is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£65K/yr77K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
42%top-5 click share · 20 brands · 27 sellers

Flapen Score

Painting Set against its category

The dotted line is the Home & Garden average. Past it, Painting Set is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painting Set 77K times last year and spent an estimated £65K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
3.4%
Market size, estimated
£65Ka year
Peak month
December4.2× the quietest month
Top search term
painting kit31K searches a year

02 · Price

A sale here is worth £24.69.

Listings sell for £24.69 on average, from £5.84 to £79.57. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £24.69 that is £0 to £2K a year per listing.

Average price
£24.69inside the $15 to $100 sweet spot
Price range
£5.84–£79.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #56 within Furniture & Accessories. It carries 2,111 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
97%
Out of stock, average day
4.9%
Average rank
#56in Furniture & Accessories
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,111per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Painting Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

23%

  • Nicpro23%
  • Shuttle Art20%
  • ARTKUNST12%
  • Inburit8%
  • RVLZKCPG8%
  • Raulde6%

Demand

Painting Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Painting Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • painting kit31K/yr
  • canvas painting set15K/yr
  • painting sets for adults12K/yr
  • painting kits9K/yr
  • painting sets5K/yr
  • paint kits for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality19%−0.10

the paint palette personally is not of best quality

Spoiled paint

the paint rollers were of poor quality

Quality-Overall18%−0.08

Poor quality

I felt the quality of the items was a bit mixed

low quality item

Size-Overall11%0.00

tot its big

Was smaller than I thought

as containers quite small

Color7%

yellows not great

Just wish there was more white

too hard to even open so I didnt get to use some of the colours which is unfortunate

Strength4%−0.03

Very brittle plastic

its a bit flimsy

Love

Value For Money22%+2.25

Excellent value

Excellent price

Worth it

Quality-Overall20%−0.08

Excellent product

Great quality set

Good quality products at affordable prices

Paint Quality14%−0.10

Excellent paint set

Great paint

Excellent choice of paint, nice brushes, very pleased

Color13%

Love all the colors

colours look nice

Good variety of colors

Ease Of Use4%+0.36

Really handy

Easy to use

easy to apply

Return

0.5% Return rate 61% Fixable by listing

Size-Overall46%▄█▄█▆▄

tot its big

Was smaller than I thought

as containers quite small

Paint Quality14%▄▂▇▃▆█

the paint palette personally is not of best quality

Spoiled paint

the paint rollers were of poor quality

Quality-Overall6%▄▃▆▄▃█

Poor quality

I felt the quality of the items was a bit mixed

low quality item

Value For Money5%█▃▂▂▁▃

WASTE OF MONEY

Advertised Vs Actual Product4%▁▇█▁▂▅

Not as advertised

FAQ

Common Painting Set questions

Answered from the same tracked data.