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Painting Set

soft demand (-22.3% this quarter) — Painting Set doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 16Growth 14Conversion 43Competition 71Returns 97Price range 85Avg price 95Brand share 57Review moat 44Quality gap 24
This niche Category average

Is Painting Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Painting Set is a £65K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Painting Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.3% over the last 90 days and 3.4% of searches end in a purchase.

£65K

revenue / yr

Units sold / yr3K
Search volume / yr-22.3%77K
Conversion rate3.4%
Avg price£24.69

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers20 · 27
Top-5 product click share42%
Open market29%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement88%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews2,111

Top Painting Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

27

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

23%

  • Nicpro23%
  • Shuttle Art20%
  • ARTKUNST12%
  • Inburit8%
  • RVLZKCPG8%
  • Raulde6%

Painting Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR3.4%Products32Brands20Top 5 Brands71%OOS Rate4.9%Rating4.6★Reviews2,111Avg BSR#56
8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Top Painting Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • painting kit31K/yr
  • canvas painting set15K/yr
  • painting sets for adults12K/yr
  • painting kits9K/yr
  • painting sets5K/yr
  • paint kits for adults4K/yr

What reviews say buyers love and hate about Painting Set

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Value For Money22%

Excellent value

Quality-Overall20%

Excellent product

Paint Quality14%

Excellent paint set

Color13%

Love all the colors

Ease Of Use4%

Really handy

What buyers complain about

71% of reviews
Paint Quality19%

the paint palette personally is not of best quality

Quality-Overall18%

Poor quality

Size-Overall11%

tot its big

Color7%

yellows not great

Strength4%

Very brittle plastic

Painting Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Paint Quality
14%
3Quality-Overall
6%
4Value For Money
5%
5Advertised Vs Actual Product
4%

Common Painting Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Painting Set 49/100 on Amazon United Kingdom — Skip it. The niche generates £65K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -22.3% over the last 90 days.
Search demand for Painting Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 4.2× the quietest.