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Painting Paper for Children

Fail

Prices span $2.22–$9.57, mostly outside the sweet spot, so Painting Paper for Children is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£74K/yr104K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
60%top-5 click share · 15 brands · 66 sellers

Flapen Score

Painting Paper for Children against its category

The dotted line is the Home & Garden average. Past it, Painting Paper for Children is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Paper for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painting Paper for Children 104K times last year and spent an estimated £74K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
14.1%
Market size, estimated
£74Ka year
Peak month
December3.0× the quietest month
Top search term
drawing paper for kids25K searches a year

02 · Price

A sale here is worth £5.08.

Listings sell for £5.08 on average, from £2.22 to £9.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.08 that is £3K to £4K a year per listing.

Average price
£5.08under the $15 to $100 sweet spot
Price range
£2.22–£9.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #65 within Art & Craft Supplies. It carries 1,439 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
4.4%
Average rank
#65in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,439per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Painting Paper for Children products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

66

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

23%

  • G4GADGET29%
  • Silvine24%
  • ART BOX10%
  • evelay5%
  • abeec5%
  • Sixstore4%

Demand

Painting Paper for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Painting Paper for Children search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • drawing paper for kids25K/yr
  • a4 drawing pad for kids7K/yr
  • kids drawing paper12K/yr
  • kids paper8K/yr
  • paper for kids8K/yr
  • colouring paper8K/yr
  • plain paper pad kids6K/yr
  • paper for painting for kids8K/yr
  • colouring paper for kids4K/yr
  • art paper for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Paper for Children

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Paper Quality”
0.2%of orders come back
“rather flimsy paper, better quality would be better”
A buyer, on “Paper Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Painting Paper for Children questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data