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Painting Paper for Children

Fail

Prices span $2.22–$9.57, mostly outside the sweet spot, so Painting Paper for Children is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£74K/yr104K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
60%top-5 click share · 15 brands · 66 sellers

Flapen Score

Painting Paper for Children against its category

The dotted line is the Home & Garden average. Past it, Painting Paper for Children is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Paper for Children market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painting Paper for Children 104K times last year and spent an estimated £74K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
14.1%
Market size, estimated
£74Ka year
Peak month
December3.0× the quietest month
Top search term
drawing paper for kids25K searches a year

02 · Price

A sale here is worth £5.08.

Listings sell for £5.08 on average, from £2.22 to £9.57. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.08 that is £3K to £4K a year per listing.

Average price
£5.08under the $15 to $100 sweet spot
Price range
£2.22–£9.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #65 within Art & Craft Supplies. It carries 1,439 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
4.4%
Average rank
#65in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,439per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Painting Paper for Children products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

66

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • G4GADGET29%
  • Silvine24%
  • ART BOX10%
  • evelay5%
  • abeec5%
  • Sixstore4%

Demand

Painting Paper for Children search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Painting Paper for Children search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawing paper for kids25K/yr
  • a4 drawing pad for kids7K/yr
  • kids drawing paper12K/yr
  • kids paper8K/yr
  • paper for kids8K/yr
  • colouring paper8K/yr
  • plain paper pad kids6K/yr
  • paper for painting for kids8K/yr
  • colouring paper for kids4K/yr
  • art paper for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Paper for Children

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality24%−0.16

rather flimsy paper, better quality would be better

Very thin paper

Quality of paper not great

Quality-Overall16%+1.04

Quality is low

Not very good quality

The description of quality is hugely exaggerated and plain untrue

Value For Money14%+0.29

Overpriced

Cheaper on the high street if you have time to shop

Expensive for what it was

Advertised Vs Actual Product9%+0.51

Misrepresented in description

Not as advertised

Not as described

Thickness7%−0.03

its a bit thin

Too thin

Very thin

Love

Quality-Overall21%+1.04

Good quality pad

Excellent Product

Great quality

Value For Money19%+0.29

Good price

Value for money

Good value for money

Advertised Vs Actual Product11%+0.51

just what I wanted

Do the job

As described

Paper Quality10%−0.16

Paper is good quality

Nice thick paper

Great pads of paper

Drawing Experience10%+1.21

These are great for drawing

Nice set of drawing pads

Nice drawing pads

Return

0.2% Return rate 48% Fixable by listing

Size-Overall31%▃▆▆█▄█

Too small

Paper Quality21%▆▃▄▃█▃

rather flimsy paper, better quality would be better

Very thin paper

Quality of paper not great

Thin8%▃▁▃▃▆█
Color6%█▅▁▆▄▁

the card is not white as stated in the description

Colours are not very bright

my only small complaint is that it's off white

Quality-Overall5%▃▁▄▃▃█

Quality is low

Not very good quality

The description of quality is hugely exaggerated and plain untrue

FAQ

Common Painting Paper for Children questions

Answered from the same tracked data.