painting
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£25.18avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Okay1,706.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.15–£507.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£12K£12K/yr · 164K searches
According to Flapen's Amazon United Kingdom niche tracking, painting is a £12K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
painting market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £25K–£31K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,492
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 88%
- Out of stock
- 4.0%
- Avg brand age
- 36 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
57
Top-5 brand share
42%
Top 20: 81%
Top-5 click share
31%
Top 20: 65%
Open market
52%
- Shuttle Art13%
- Nicpro8%
- KOLOR KINGDOM7%
- Wieco Art7%
- Koncci7%
- Halobios6%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -14.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top painting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shuttle Art 46 Pack Acrylic Paints Set 30 Colours Acrylic Paint with 10 Brushes 3 Blank Canvas 1 Palette 1 Sponge Complete Craft Paint for Canvas Wood Ceramic Art Paints for Beginners Adults
Shuttle Art£17.114.6★7,166 rev
KOLOR KINGDOM Acrylic Paint Set 24 Colours Canvas Paints Kit with 3 Paint Brushes for Crafts Kids Paints Paper Rock Painting Wood Ceramic & Fabric Vibrant Colors (24 X 12ML)
KOLOR KINGDOM£5.844.7★9,499 rev
Halobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner
Halobios£19.304.3★16 rev
Kuyal Wood Box Easel Artists Painting Set with 18 Acrylic Oil Paint Colors 12 Color Pencil 6 Artist Brushes 1 Stretched Canvas 12 Soft Pastels Art Table Easel with Supplies
Kuyal£32.624.6★2,468 rev
TOARTi Boho Framed Canvas Wall Art Prints Set of 3 Mid Century Modern Wall Decor Nature Plants Desert Sun Art Paintings Bohemian Artwork for Living Room Bedroom Dining Room Office - 12x16 x3
TOARTi£25.424.5★114 rev
Newest
by launch dateHalobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner
Halobios£19.3016 rev
YSYCZ Canvas Painting Nature Tree Wall Decor Forest Wall Art Pictures for Living Room Hallway Bedroom Office Home Decoration 12 x 16
YSYCZ£12.145 rev
Qiukoo Set of 3 Modern Canvas Wall Art Framed Abstract Prints Waterproof Fabric with Hooks Wall Decoration Artwork Prints for Living Room Bedroom Pictures 12x16 Inch
Qiukoo£16.37105 rev
Nicpro Acrylic Paint Canvas Set for Adults 46PCS Art Painting Supplies Kit for Adults with 24 Paints(36ML) Table Wood Easel 5 Canvas Panels 12 Brushes Paper Pad Palette for Kids Artist Beginner
Nicpro£19.75329 rev
Inburit Acrylic Paints Set for Adults Painting Kit with Acrylic Paint
Inburit£16.78156 rev
Trending
90-day click momentumHalobios Acrylic Paint Set Art Painting Supplies Kit with 24 Colors Acrylic Paints (22ML) Wooden Table Easel Canvas Painting Pads 10 Paint Brushes & Etc for Students Artists and Beginner
Halobios£19.304.3★
Kuyal Wood Box Easel Artists Painting Set with 18 Acrylic Oil Paint Colors 12 Color Pencil 6 Artist Brushes 1 Stretched Canvas 12 Soft Pastels Art Table Easel with Supplies
Kuyal£32.624.6★
YSYCZ Canvas Painting Nature Tree Wall Decor Forest Wall Art Pictures for Living Room Hallway Bedroom Office Home Decoration 12 x 16
YSYCZ£12.143.5★
Nicpro Kids Paint Set 34PCS Painting Supplies Kit Non Toxic 12 Colors Acrylic Paint Table Easel 6 Canvas Panels 10 Brushes Paper Pad Sponge Color Wheel Palette for Adult Toddlers Beginner
Nicpro£15.244.7★
Nicpro Acrylic Paint Canvas Set for Adults 46PCS Art Painting Supplies Kit for Adults with 24 Paints(36ML) Table Wood Easel 5 Canvas Panels 12 Brushes Paper Pad Palette for Kids Artist Beginner
Nicpro£19.754.8★
What buyers say about painting
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Value for Money”
“Good quality products at affordable prices”
“Good paint”
“Lovely colours”
“Good selection of sizes”
“A great gift idea”
“Just as advertised”
“easy to work with”
“Great fun for children”
“Good coverage”
What buyers complain about
“also a little thinner than I expected”
“Not the best quality canvass”
“Spoiled paint”
“as containers quite small”
“Weak”
“A little bit expensive”
“yellows not great”
“Not that sticky”
“just cardboard covered in some kind of plastic”
“Not the easiest things to use”
Top return reasons
Common questions
- Is painting profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 65 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the painting niche?
- 47 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in painting?
- Top complaints mined from reviews: Thickness, Quality-Overall, Paint Quality. The return rate is 0.5%.
- When does demand for painting peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the painting niche?
- Listings span £4.15–£507.93; the average listing price is £25.18 (sweet spot $15–$100). The average incumbent carries 1,706 reviews — the moat a new listing must climb.