Skip to content

Painting

a small market ($12K/yr) — Painting doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 3Growth 18Conversion 4Competition 84Returns 97Price range 17Avg price 95Brand share 93Review moat 48Quality gap 42
This niche Category average

Is Painting profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Painting is a £12K/yr Amazon United Kingdom market (164K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Painting: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.5% over the last 90 days and 0.3% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr1K
Search volume / yr-14.5%164K
Conversion rate0.3%
Avg price£25.18

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers47 · 57
Top-5 product click share31%
Open market58%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement88%
New entrants (1y)8· 1 succeeded
Avg rating4.5★
Avg reviews1,706

Top Painting products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£372£745£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

57

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

31%

Top 20: 65%

Open market

52%

  • Shuttle Art13%
  • Nicpro8%
  • KOLOR KINGDOM7%
  • Wieco Art7%
  • Koncci7%
  • Halobios6%

Painting demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR0.3%Products65Brands47Top 5 Brands42%OOS Rate4.0%Rating4.5★Reviews1,706Avg BSR#1,492
5K4KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

What reviews say buyers love and hate about Painting

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Value For Money22%

Excellent Value for Money

Quality-Overall17%

Good quality products at affordable prices

Paint Quality11%

Good paint

Color9%

Lovely colours

Size-Overall6%

Good selection of sizes

What buyers complain about

66% of reviews
Thickness14%

also a little thinner than I expected

Quality-Overall11%

Not the best quality canvass

Paint Quality9%

Spoiled paint

Size-Overall9%

as containers quite small

Strength7%

Weak

Painting return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Paint Quality
9%
3Quality-Overall
8%
4Color
5%
5Advertised Vs Actual Product
5%

Common Painting questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Painting 47/100 on Amazon United Kingdom — Skip it. The niche generates £12K/yr across 65 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -14.5% over the last 90 days.
Search demand for Painting on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.