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Painting

Fail

Shoppers spend only $12K a year here, so Painting is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£12K/yr164K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
31%top-5 click share · 47 brands · 57 sellers

Flapen Score

Painting against its category

The dotted line is the Home & Garden average. Past it, Painting is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painting 164K times last year and spent an estimated £12K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
0.3%
Market size, estimated
£12Ka year
Peak month
December1.8× the quietest month
Top search term
painting114K searches a year

02 · Price

A sale here is worth £25.18.

Listings sell for £25.18 on average, from £4.15 to £507.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £25.18 that is £0 to £3K a year per listing.

Average price
£25.18inside the $15 to $100 sweet spot
Price range
£4.15–£507.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,492 within Art & Craft Supplies. It carries 1,706 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
4.0%
Average rank
#1,492in Art & Craft Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,706per listing
Listings tracked
65

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Painting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£372£745£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

57

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

31%

Top 20: 65%

Open market

52%

  • Shuttle Art13%
  • Nicpro8%
  • KOLOR KINGDOM7%
  • Wieco Art7%
  • Koncci7%
  • Halobios6%

Demand

Painting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Painting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness14%−0.12

also a little thinner than I expected

I would imagine that its 150 gsm as its about twice as thick as printed pater

they could be thicker

Quality-Overall11%+0.16

Not the best quality canvass

Cheap and useless

Not great quality

Paint Quality9%−0.06

Spoiled paint

These paints are not good quality

Cheap paints

Size-Overall9%

as containers quite small

Small

Larger than expected

Strength7%−0.05

Weak

are not overly strong so would not hold notes between them

Stupidly thin, ripped to bits just trying to unfold them

Love

Value For Money22%+1.42

Excellent Value for Money

Great value

Excellent price

Quality-Overall17%+0.16

Good quality products at affordable prices

good quality set

Excellent product

Paint Quality11%−0.06

Good paint

they paint really nice

Excellent choice of paint, nice brushes, very pleased

Color9%+0.30

Lovely colours

The colours are vibrant

Good variety of colors

Size-Overall6%

Good selection of sizes

a variety of sizes

Great deal various sizes

Return

0.5% Return rate 61% Fixable by listing

Size-Overall40%▆▇▇█▆▅

as containers quite small

Small

Larger than expected

Paint Quality9%█▂▇▄▅█

Spoiled paint

These paints are not good quality

Cheap paints

Quality-Overall8%▃▆▄█▆▅

Not the best quality canvass

Cheap and useless

Not great quality

Color5%█▅█▅▃▄

yellows not great

Garish colours, more like a childrens palette - no recognisable colour names

Just wish there was more white

Advertised Vs Actual Product5%▆▄█▅▆▆

FAQ

Common Painting questions

Answered from the same tracked data.