Paint Your Own Mug
Paint Your Own Mug shows beatable incumbent ratings (3.9★), but soft demand (-62.1% this quarter) keeps it on the watch list.
Flapen Score
Is Paint Your Own Mug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paint Your Own Mug is a £58K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 52/100.
Paint Your Own Mug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -62.1% over the last 90 days and 4.8% of searches end in a purchase.
£58K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 19 products
Top Paint Your Own Mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
craftizen Paint Your Own Mug Kit - Mug Painting Kit for 2 Adults or Kids Ceramic Mugs to Paint with Brushes & Paints DIY Pottery Painting Kit & Mug Decorating Gift Set
- Price
- £24.62
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago
EILYGK Mug Painting Kit Paint Your Own Ceramic Mug Kit 2 Mugs Pottery Painting kit Painting Sets for Adults
- Price
- £18.71
- Rating
- 3.2/5
- Reviews
- 94
- Age
- 1y ago
Pottd Paintables Paint-a-Mug Set Pottery Painting Kits for Adults. DIY Mug Painting Kit for Beginners. Ceramic Painting Kit Includes Mugs Paints Brushes and Painting Inspiration Guide
- Price
- £32.95
- Rating
- 4.4/5
- Reviews
- 180
- Age
- 9mo ago
Scalnuvyyh Mug Painting Kit Paint Your Own Ceramic Mug Kit 2 Mugs Pottery Painting Kit for Adults DIY Painting Set with Mugs Ceramic Paint Painting Brushes Stencil
- Price
- £17.89
- Rating
- 3.9/5
- Reviews
- 53
- Age
- 1y ago
THE TWIDDLERS Decorate Your Own Mug Set Paint with Colour Pens - 4 Mugs Arts & Crafts Pottery Kit for Kids and Adults Personalised Birthday Day Gift for All
- Price
- £11.52
- Rating
- 4.0/5
- Reviews
- 681
- Age
- 5y ago
Trending
90-day click momentum
snugget Pottery Painting Kit DIY Mug Painting Kit Paint Your Own Mugs Set Pottery Painting Kits for Adults DIY Mug Painting Kit for Beginners Creative Craft Gift for Friends Birthdays
- Price
- £15.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Mug Painting Kit for Adults Pottery Painting Kit for Beginners Paint Your Own Mug Set Includes 2 Mugs 12 Paints 6 Stencils 2 Aprons Tablecloth & Protective Sleeves DIY Craft Kits
- Price
- £20.79
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 6mo ago
YPLonon Paint Your Own Mug Creative Pottery Painting Cup at Home
- Price
- £12.71
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 8mo ago
MDDK DY Mug Painting Kit Paint Your Own Mugs Set with 2 Pink Ceramic Mugs 24 Paints 4 Brushes & Guide Personalised DIY Mug Kit Creative Gift for Adults
- Price
- £9.70
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 4mo ago
CENOVE Ceramic Mug Painting Set for Adults DIY Pottery Painting Kit with Mugs Porcelain Pens and Stickers Creative Gift for Children and Adults Paint Your Own Mug
- Price
- £18.84
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 10mo ago
Newest
by launch dateMDDK DY Mug Painting Kit Paint Your Own Mugs Set with 2 Pink Ceramic Mugs 24 Paints 4 Brushes & Guide Personalised DIY Mug Kit Creative Gift for Adults
- Price
- £9.70
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 4mo ago
Paint Your Own Mug Mug Painting Kit Pottery Painting Kit Includes 2 White Ceramic Mugs 4 Brushes 2 Palettes 1 Sponges 2 * 12 Paints and Instructions DIY Gift for Adults or Kids
- Price
- £21.18
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Mug Painting Kit for Adults Pottery Painting Kit for Beginners Paint Your Own Mug Set Includes 2 Mugs 12 Paints 6 Stencils 2 Aprons Tablecloth & Protective Sleeves DIY Craft Kits
- Price
- £20.79
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 6mo ago
snugget Pottery Painting Kit DIY Mug Painting Kit Paint Your Own Mugs Set Pottery Painting Kits for Adults DIY Mug Painting Kit for Beginners Creative Craft Gift for Friends Birthdays
- Price
- £15.21
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
YPLonon Paint Your Own Mug Creative Pottery Painting Cup at Home
- Price
- £12.71
- Rating
- 3.3/5
- Reviews
- 10
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 rising
Sellers
22
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
31%
- EILYGK18%
- craftizen14%
- Pott'd12%
- Scalnuvyyh10%
- THE TWIDDLERS9%
- LADYSONS7%
Paint Your Own Mug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.1×
Top Paint Your Own Mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paint your own mug28K/yr
- mug painting kit16K/yr
- paint a mug8K/yr
- paint your own mug kit5K/yr
- mug painting kit adult for 27K/yr
- mug painting4K/yr
- paint a mug kit4K/yr
- paint your own christmas mug5K/yr
What reviews say buyers love and hate about Paint Your Own Mug
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“the mug was good quality”
“Vivid colours that mix well”
“suitable for gifting”
“an excellent idea to keep them entertained”
“easy to use”
What buyers complain about
86% of reviews“Paint flakes off”
“Not the best”
“1 broken cup”
“Waste of money”
“The instructions are not very good”
Paint Your Own Mug return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paint Your Own Mug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
