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Paint Palette

prices mostly outside the sweet spot ($2.53–$7.44) — Paint Palette doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 26Growth 15Conversion 83Competition 54Returns 98Price range 0Avg price 12Brand share 82Review moat 69Quality gap 47
This niche Category average

Is Paint Palette profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paint Palette is a £104K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Paint Palette: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.4% over the last 90 days and 9.1% of searches end in a purchase.

£104K

revenue / yr

Units sold / yr30K
Search volume / yr-20.4%264K
Conversion rate9.1%
Avg price£4.34

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers24 · 34
Top-5 product click share53%
Open market47%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement71%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews736

Top Paint Palette products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

34

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

53%

Top 20: 94%

Open market

44%

  • Ailiver27%
  • JCF8%
  • Royal & Langnickel8%
  • LIAMGUS6%
  • Redreo5%
  • Sweaty Pony4%

Paint Palette demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR9.1%Products24Brands24Top 5 Brands53%OOS Rate0.5%Rating4.5★Reviews736Avg BSR#56
7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Paint Palette search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paint palette119K/yr
  • palette24K/yr
  • paint pallete tray4K/yr
  • artist palette12K/yr
  • paint pallet12K/yr
  • painting palette13K/yr
  • paint mixing palette12K/yr
  • acrylic paint palette13K/yr
  • artists palette7K/yr
  • paint pallets5K/yr

What reviews say buyers love and hate about Paint Palette

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Paint Quality24%

great for painting

Quality-Overall14%

Great quality, not flimsy plastic, easy to clean

Ease Of Cleaning14%

Very good, cleans easy with oil paints

Value For Money11%

Good value for money

Size-Overall9%

Nice size

What buyers complain about

87% of reviews
Size-Overall25%

small size

Paint Quality19%

so the paint doesn't get absorbed

Advertised Vs Actual Product11%

Confusing product title (1 item instead of 10) We were confused

Strength10%

Daughters said the brushes are decent, however, trays are very flimsy

Quality-Overall6%

Not the best quality

Paint Palette return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Paint Quality
11%
3Strength
9%
4Quality-Overall
5%
5Defective Material/Parts
4%

Common Paint Palette questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint Palette 49/100 on Amazon United Kingdom — Skip it. The niche generates £104K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -20.4% over the last 90 days.
Search demand for Paint Palette on Amazon United Kingdom peaks in Nov, where the busiest month runs 1.6× the quietest.