Skip to content

Paint Palette

Fail

Prices span $2.53–$7.44, mostly outside the sweet spot, so Paint Palette is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£104K/yr264K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
53%top-5 click share · 24 brands · 34 sellers

Flapen Score

Paint Palette against its category

The dotted line is the Home & Garden average. Past it, Paint Palette is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Palette market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Palette 264K times last year and spent an estimated £104K. The top 5 brands take 53% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
9.1%
Market size, estimated
£104Ka year
Peak month
November1.6× the quietest month
Top search term
paint palette119K searches a year

02 · Price

A sale here is worth £4.34.

Listings sell for £4.34 on average, from £2.53 to £7.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £4.34 that is £3K to £4K a year per listing.

Average price
£4.34under the $15 to $100 sweet spot
Price range
£2.53–£7.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #56 within Painting. It carries 736 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#56in Painting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Paint Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

34

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

53%

Top 20: 94%

Open market

44%

  • Ailiver27%
  • JCF8%
  • Royal & Langnickel8%
  • LIAMGUS6%
  • Redreo5%
  • Sweaty Pony4%

Demand

Paint Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Paint Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint palette119K/yr
  • palette24K/yr
  • paint pallete tray4K/yr
  • artist palette12K/yr
  • paint pallet12K/yr
  • painting palette13K/yr
  • paint mixing palette12K/yr
  • acrylic paint palette13K/yr
  • artists palette7K/yr
  • paint pallets5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Palette

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.16

small size

Tiny art pallet

Much smaller than imagined

Paint Quality19%+0.95

so the paint doesn't get absorbed

this is not suitable at all for water based paint

Not suitable for any kind of painting as soon as I put a pallet knife to it with only a small amount of pressure it shattered into pieces leaving a complete mess all over the carpet

Advertised Vs Actual Product11%−0.04

Confusing product title (1 item instead of 10) We were confused

Don't buy - it is TINY its only 188.5cm by18cm - not the measures given on product spec

Seller's description is inaccurate: Not for watercolour

Strength10%−0.05

Daughters said the brushes are decent, however, trays are very flimsy

Not sturdy

but not strong

Quality-Overall6%+0.59

Not the best quality

Love

Paint Quality24%+0.95

great for painting

Paint palette did its job

Paint palette

Quality-Overall14%+0.59

Great quality, not flimsy plastic, easy to clean

A good quality tear off palette

Good quality

Ease Of Cleaning14%+1.38

Very good, cleans easy with oil paints

Cleans well

Nice mixer palette, easy to use and clean

Value For Money11%+0.69

Good value for money

Good price

worth the money

Size-Overall9%−0.16

Nice size

Handy size

I like the various sizes as well

Return

0.4% Return rate 61% Fixable by listing

Size-Overall61%▄▄▅▆█▇

small size

Tiny art pallet

Much smaller than imagined

Paint Quality11%▅▁▅█▁▁

so the paint doesn't get absorbed

this is not suitable at all for water based paint

Not suitable for any kind of painting as soon as I put a pallet knife to it with only a small amount of pressure it shattered into pieces leaving a complete mess all over the carpet

Strength9%▄█▄▁▁▁

Daughters said the brushes are decent, however, trays are very flimsy

Not sturdy

but not strong

Quality-Overall5%▁▁▄▁▁█

Not the best quality

Defective Material/Parts4%▁▁█▁▁▁

FAQ

Common Paint Palette questions

Answered from the same tracked data.