paint palette
Skip itPrices mostly outside the sweet spot ($2.53–$7.44) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Good735.67avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£104K£104K/yr · 264K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Avg price
Bad£4.34avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£7.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, paint palette is a £104K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
paint palette market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £109K–£130K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.5%
- Avg brand age
- 31 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
34
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
53%
Top 20: 94%
Open market
44%
- Ailiver27%
- JCF8%
- Royal & Langnickel8%
- LIAMGUS6%
- Redreo5%
- Sweaty Pony4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top paint palette search terms
- paint palette119K/yr
- palette24K/yr
- paint pallete tray4K/yr
- artist palette12K/yr
- paint pallet12K/yr
- painting palette13K/yr
- paint mixing palette12K/yr
- acrylic paint palette13K/yr
- artists palette7K/yr
- paint pallets5K/yr
Top paint palette products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Painting Palette Paint Tray Palettes Plastic Round Palette Color Palette Mixing Palette for Painting and Oil DIY Craft Professional Art Painting(2 PCS)
Ailiver£2.724.5★282 rev
JCF 3 PCS Set Paint Tray Palette 6.7 Inch Plastic Round Palette with 10 Wells and 1 central reservoir for Watercolor Acrylic and Oil DIY Craft Professional Art Painting
JCF£3.304.6★1,001 rev
Royal & Langnickel Essentials 9 Well Rectangular Paint Palette. R2000156 White
Royal & Langnickel£2.854.3★1,301 rev
LIAMGUS acrylic paint palette mixing palette plastic pallets paint palette Mixing Pallet 10 Well White Round Paint Palette for Watercolor Acrylic and Oil DIY Craft Professional Art Painting
LIAMGUS£2.604.4★165 rev
Wooden Paint Palette 2 pack Oil Paint Palette Oval Shaped Wooden Painting Palette with Thumb Hole for Acrylic Watercolor Oil Paint DIY Art Craft Painting
Redreo£4.214.5★199 rev
Newest
by launch date
MOXYOY Acrylic Paint Palette Plastic Artist Paint Palette Tray Mixing Palette with Thumb Hole and 10 Wells for Painting and Oil DIY Craft Professional Art Painting(2PCS)
MOXYOY£3.3417 rev
10 Pcs 6.7 Inch Round Plastic Paint Palette with 10 Wells & Central Reservoir Paint Tray Pallet for Acrylic Watercolor Oil Painting DIY Crafts and Art Painting Projects
YDYxieji£5.074 rev
YANJINGSHE 2-Pack Clear Acrylic Paint Palette 15x25cm Oval Non-Stick Artist Palette for Mixing Acrylics & Oils Studio & Outdoor Painting
YANJINGSHE£3.5210 rev
34-Piece Watercolour Palette Painting Set with 4 Paint Pallets and 30 Face Paint Brushes Ideal for Acrylic Oil Watercolour Face and Body Painting Perfect for Beginners
BeoTnp£6.660 rev
1PCS Clear Acrylic Paint Palette Transparent Oval Shaped Non-Stick Oil Artist Mixing Palette Art Paint Tray with Protective Film for DIY Art Craft Painting (Ellipse)
TreeTribe£3.2111 rev
Trending
90-day click momentum
PEAPIN 1PCS Clear Acrylic Paint Palette Non-Stick Artist Palette (30x20cm)
PEAPIN£3.605.0★
10 Pcs 6.7 Inch Round Plastic Paint Palette with 10 Wells & Central Reservoir Paint Tray Pallet for Acrylic Watercolor Oil Painting DIY Crafts and Art Painting Projects
YDYxieji£5.074.6★
34-Piece Watercolour Palette Painting Set with 4 Paint Pallets and 30 Face Paint Brushes Ideal for Acrylic Oil Watercolour Face and Body Painting Perfect for Beginners
BeoTnp£6.660.0★
Makkas 10 Pcs Acrylic Brush Set with Mixing Palette | Wooden Handles & Nylon Bristles for Artists & Beginners
Makkas£3.704.4★
6 Pcs Paint Palettes Round 15.8 cm Plastic Palettes Paint Tray Painting Palette Watercolour Mixing Palette Acrylic Oil Paints 10 Wells And 1 Central Reservoir For Watercolours Oil Acrylic Painting
WUPENGZON£4.814.8★
What buyers say about paint palette
What buyers praise and complain about, mined from review topics.What buyers love
“great for painting”
“Great quality, not flimsy plastic, easy to clean”
“Very good, cleans easy with oil paints”
“Good value for money”
“Nice size”
“As advertised”
“Easy to use”
“It is much easier to mix your colours”
“they are really durable”
“Great size with good sized compartments for your paints perfect for Artwork”
What buyers complain about
“small size”
“so the paint doesn't get absorbed”
“Confusing product title (1 item instead of 10) We were confused”
“Daughters said the brushes are decent, however, trays are very flimsy”
“Not the best quality”
“Not quite wooden as described”
“It looks used”
“Dirty”
“The material is very light”
“However, after three or four uses even using Masters paint removal and renovation soap this is still heavily stained”
Top return reasons
Common questions
- Is paint palette profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 24 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the paint palette niche?
- 24 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in paint palette?
- Top complaints mined from reviews: Size-Overall, Paint Quality, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for paint palette peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the paint palette niche?
- Listings span £2.53–£7.44; the average listing price is £4.34 (sweet spot $15–$100). The average incumbent carries 736 reviews — the moat a new listing must climb.