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Paint Palette

Fail

Prices span $2.53–$7.44, mostly outside the sweet spot, so Paint Palette is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£104K/yr264K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
53%top-5 click share · 24 brands · 34 sellers

Flapen Score

Paint Palette against its category

The dotted line is the Home & Garden average. Past it, Paint Palette is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Palette market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Palette 264K times last year and spent an estimated £104K. The top 5 brands take 53% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
9.1%
Market size, estimated
£104Ka year
Peak month
November1.6× the quietest month
Top search term
paint palette119K searches a year

02 · Price

A sale here is worth £4.34.

Listings sell for £4.34 on average, from £2.53 to £7.44. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £4.34 that is £3K to £4K a year per listing.

Average price
£4.34under the $15 to $100 sweet spot
Price range
£2.53–£7.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #56 within Painting. It carries 736 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#56in Painting
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
736per listing
Listings tracked
24

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Paint Palette products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

34

Est. top-5 brand share

53%

Top 20: 94%

Est. top-5 click share

53%

Top 20: 94%

Open market

44%

  • Ailiver27%
  • JCF8%
  • Royal & Langnickel8%
  • LIAMGUS6%
  • Redreo5%
  • Sweaty Pony4%

Demand

Paint Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Paint Palette search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paint palette119K/yr
  • palette24K/yr
  • paint pallete tray4K/yr
  • artist palette12K/yr
  • paint pallet12K/yr
  • painting palette13K/yr
  • paint mixing palette12K/yr
  • acrylic paint palette13K/yr
  • artists palette7K/yr
  • paint pallets5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Palette

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Paint Quality”
25%of negative reviews mention “Size-Overall”
0.4%of orders come back
“small size”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Paint Palette questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data