Is paint by numbers for adults profitable to sell on Amazon United Kingdom?

The niche generates £833K/yr across 48 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the paint by numbers for adults niche?

32 brands and 41 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in paint by numbers for adults?

Top complaints mined from reviews: Paint Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 1.1%.

When does demand for paint by numbers for adults peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the paint by numbers for adults niche?

Listings span £6.37–£17.12; the average listing price is £10.48 (sweet spot $15–$100). The average incumbent carries 366 reviews — the moat a new listing must climb.

paint by numbers for adults

Worth a look

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Review moat

Great365.58

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Market size

Good£833K

£833K/yr · 3.4M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.48

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad£6.37–£17.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, paint by numbers for adults is a £833K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

paint by numbers for adults market data

Units sold / yr: 60K–80K; avg 500–750/product
Revenue / yr: £629K–£838K; units × avg price
Conversion rate: 2.4%
Avg BSR: #375
Page quality: 0%
Prime: 94%
Sponsored: 100%
Out of stock: 3.9%
Avg brand age: 30 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

36%

Top 20: 73%

Open market

47%

Yaostarart16%
Hongyrjy11%
PHANTASYART8%
Mrnsiet7%
BEAYIOU6%
YALKIN5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top paint by numbers for adults search terms

paint by numbers for adults1.6M/yr -21.6%1.0% conv.
paint by numbers661K/yr -21.6%0.6% conv.
painting by numbers for adults288K/yr -24.7%1.0% conv.
adult paint by numbers135K/yr -23.1%0.8% conv.
paint by numbers kits132K/yr -10.3%0.5% conv.
painting by numbers123K/yr -29.7%0.5% conv.
paint by numbers for adults with frame89K/yr -31.3%0.1% conv.
paint by number57K/yr -13.2%0.6% conv.
paint by numbers canvas36K/yr -23.4%0.2% conv.
adult paint by numbers canvas kits38K/yr -27.6%0.5% conv.

All search terms

Top paint by numbers for adults products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yaostarart Coastal Lemon Tree Paint by Numbers for Adults Window View Adult Paint by Numbers Landscape Painting by Numbers for Adults Perfect for Gifts Home Wall Decor 12x16inch Mediterranean

Yaostarart£7.514.3★89 rev

PHANTASYART Paint by Numbers for Adults Vintage Book-Adult Painting by Numbers Butterfly Painting by Numbers for Adults for Gifts and Home Wall Decor 12x16in

PHANTASYART£7.744.3★50 rev

Hongyrjy Paint by Numbers 4 Pack Landscape Paint by Numbers Kits for Adults Beginner Home Wall Decor16x12inch

Hongyrjy£13.404.4★305 rev

YALKIN Paint by Numbers for Adults Kits Landscape Painting by Number Kits On Canvas Without Frame DIY Color Oil Painting Acrylic Paints Home Wall Decor 16x20in/40x50cm

YALKIN£7.824.4★435 rev

Hongyrjy Wild Flowers Paint by Numbers for Adults-Painting Kits for Adults Flowers Paint by Number Canvas Perfect for Gifts and Home Wall Decor 12x16in

Hongyrjy£8.414.6★22 rev

Newest

by launch date

4 Pack Paint by Numbers for Adults with Framed Canvas & Wooden Easel Beach Adult Painting by Number Kit on Canvas DIY Coast Acrylic Oil Painting Kits with Brushes for Home Wall Decor 8x12 inch

Pujeknm£15.7054 rev

4mo ago

Artykapby Pain by Number for Adult Landscape Paint by Numbers Kits DIY Acrylic Oil Painting Adults Paint by Numbers for Gift Home Wall Decor 16x20 inch

Artykapby£8.186 rev

4mo ago

Yaostarart 3 Pack Paint by Numbers for Adults Painting by Numbers for Adults Landscape Adult Paint by Numbers DIY Acrylic Painting Kits for Adults Perfect for Home Decor and Gifts 12x16inch

Yaostarart£13.613 rev

6mo ago

GEEHEIY Paint by Numbers for Adults Flowers Shop Paint by Numbers Kits for Beginner Street DIY Adult Painting by Numbers Canvas Kits for Gift Home Decor 16 x 20 inch

GEEHEIY£8.0840 rev

8mo ago

WEMEON Giraffe Paint by Numbers for Adults Beginners-Giraffe Adults Paint by Numbers Kits Canvas for Gift Home Wall Decor(16x20 Inch)

WEMEON£7.3769 rev

8mo ago

What buyers say about paint by numbers for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Paint Quality16%

“good paint quality”

Quality-Overall16%

“What really stood out to me is how well it balances quality and price”

Color11%

“Nice vibrant colours”

Value For Money11%

“Good for the price”

Fun/Entertainment Experience10%

“Keep you entertained”

Image/Picture Clarity5%

“Lovely picture”

Gifting Purpose4%

“good for gift”

Advertised Vs Actual Product4%

“As advertised”

Size-Overall4%

“decent size”

Ease Of Use3%

“Very easy”

What buyers complain about

Paint Quality37%

“Poor paint quality”

Size-Overall12%

“Too small”

Advertised Vs Actual Product8%

“what was sent does not match this picture”

Quality-Overall6%

“Poor quality”

Color6%

“Brown hair has turned baby blue”

Ease Of Use3%

“dont come out easily though”

Print Quality2%

“some areas dont have numbers printed on them”

Strength2%

“Very Fragile”

Stretchability/Expandability/Elasticity2%

“The canvas was too small for the 40 x 50 frame I bought so was unable to stretch it smoothly”

Value For Money2%

“Complete waste of money”

Top return reasons

Frame Quality19%

Size-Overall18%

Paint Quality13%

Advertised Vs Actual Product13%

Quality-Overall8%

Material Quality5%