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Paint By Numbers for Adults

Paint By Numbers for Adults shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look
Market size 74Growth 14Conversion 30Competition 79Returns 94Price range 20Avg price 37Brand share 87Review moat 82Quality gap 70
This niche Category average

Is Paint By Numbers for Adults profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paint By Numbers for Adults is a £833K/yr Amazon United Kingdom market (3.4M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Paint By Numbers for Adults: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.6% over the last 90 days and 2.4% of searches end in a purchase.

£833K

revenue / yr

Units sold / yr80K
Search volume / yr-21.6%3.4M
Conversion rate2.4%
Avg price£10.48

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers32 · 41
Top-5 product click share36%
Open market52%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 48 products

Sponsored placement100%
New entrants (1y)22· 1 succeeded
Avg rating4.3★
Avg reviews366

Top Paint By Numbers for Adults products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£33K£67K£100K£133K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

41

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

36%

Top 20: 73%

Open market

47%

  • Yaostarart16%
  • Hongyrjy11%
  • PHANTASYART8%
  • Mrnsiet7%
  • BEAYIOU6%
  • YALKIN5%

Paint By Numbers for Adults demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.4MCVR2.4%Products48Brands32Top 5 Brands48%OOS Rate3.9%Rating4.3★Reviews366Avg BSR#375
120K80KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Paint By Numbers for Adults search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paint by numbers for adults1.6M/yr
  • paint by numbers661K/yr
  • painting by numbers for adults288K/yr
  • adult paint by numbers135K/yr
  • paint by numbers kits132K/yr
  • painting by numbers123K/yr
  • paint by numbers for adults with frame89K/yr
  • paint by number57K/yr
  • paint by numbers canvas36K/yr
  • adult paint by numbers canvas kits38K/yr

What reviews say buyers love and hate about Paint By Numbers for Adults

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Paint Quality16%

good paint quality

Quality-Overall16%

What really stood out to me is how well it balances quality and price

Color11%

Nice vibrant colours

Value For Money11%

Good for the price

Fun/Entertainment Experience10%

Keep you entertained

What buyers complain about

79% of reviews
Paint Quality37%

Poor paint quality

Size-Overall12%

Too small

Advertised Vs Actual Product8%

what was sent does not match this picture

Quality-Overall6%

Poor quality

Color6%

Brown hair has turned baby blue

Paint By Numbers for Adults return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
19%
2Size-Overall
18%
3Paint Quality
13%
4Advertised Vs Actual Product
13%
5Quality-Overall
8%

Common Paint By Numbers for Adults questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint By Numbers for Adults 60/100 on Amazon United Kingdom — Worth a look. The niche generates £833K/yr across 48 tracked products. 1 of 22 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.
Search demand for Paint By Numbers for Adults on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.3× the quietest.