Paella Pan
MaybeProducts sell for $28.23 on average, inside the sweet spot. But shoppers spend only $98K a year here, so Paella Pan is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £98K/yr126K searches / yr
- 90-day growth
- +46.0%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 37 sellers
Flapen Score
Paella Pan against its category
The dotted line is the Home & Garden average. Past it, Paella Pan is stronger. Inside it, weaker.
Market
The Paella Pan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paella Pan 126K times last year and spent an estimated £98K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- +46.0%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £98Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- paella pan93K searches a year
02 · Price
A sale here is worth £28.23.
Listings sell for £28.23 on average, from £13.54 to £94.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.23 that is £0 to £3K a year per listing.
- Average price
- £28.23inside the $15 to $100 sweet spot
- Price range
- £13.54–£94.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #49 within Cookware. It carries 833 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 78%
- Out of stock, average day
- 13.5%
- Average rank
- #49in Cookware
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 833per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Paella Pan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 32 cm - Paella Pan Regular 32 cm
- Price
- £19.61
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 5y ago

KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 32cm PFAS-Free
- Price
- £13.54
- Rating
- 4.2/5
- Reviews
- 1,812
- Age
- 19y ago

Alises - Anti-Rust Steel Paella Pan 40 cm-Enamelled Carbon Steel Pan (Naturally Non-Stick) - Paella Pan Regular 40cm
- Price
- £23.96
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 4y ago

Garcima La Ideal 10036 Polished Steel Paella Pan 36cm Silver/Red
- Price
- £13.82
- Rating
- 4.0/5
- Reviews
- 1,249
- Age
- 14y ago

KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 46cm PFAS-Free
- Price
- £21.54
- Rating
- 4.2/5
- Reviews
- 1,812
- Age
- 19y ago
Trending
90-day click momentum
GFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)
- Price
- £22.10
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 34 cm - Paella Pan Regular 34 cm
- Price
- £20.21
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 5y ago

Garcima La Ideal Enamelled Steel Paella Pan 26cm Black
- Price
- £13.98
- Rating
- 4.4/5
- Reviews
- 2,094
- Age
- 15y ago

Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 46 cm - Paella Pan Regular 46 cm
- Price
- £27.90
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 5y ago

Alises - Enamelled Carbon Steel Induction Pan (Naturally Non-Stick) Paella Pan Induction Hob 34 cm - Paella Pan Induction 34 cm
- Price
- £25.40
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 4y ago
Newest
by launch date
GiPP 36 cm Non-Stick Induction Paella Pan Serves 6-8 Paella Pan Paella Skillet Heavy-Duty Induction Paella Skillet for Gas Electric & Ceramic Hobs Cookware
- Price
- £27.64
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 9mo ago

Carmencita Chorizo Paella Kit with Enamelled Pan Complete Set for 4 People with Rice Olive Oil and Dehydrated Broth for Traditional Paella Seasoning Gluten Free Spanish Cooking Kit
- Price
- £18.19
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago

GFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)
- Price
- £22.10
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago

Camp&Fire Enamelled Carbon Steel Paella Pan - 46cm (18inch) Non-Stick Rust-Free Traditional Spanish Pan for Rice Seafood & Outdoor Cooking - Includes Silicone Hot Handle Holders.
- Price
- £29.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Inqibee 26 CM Tri-Ply Stainless Steel Paella Pan with Lid
- Price
- £32.93
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 flat
Sellers
37
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
17%
- Alises32%
- KitchenCraft20%
- Garcima10%
- INTIGNIS10%
- Carmencita7%
- GiPP4%
- Open — no brand owns it (10 brands, 17%)
Demand
Paella Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Paella Pan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paella pan93K/yr
- paella pan with lid9K/yr
- paella pans7K/yr
- paella dish4K/yr
- paella pan induction hob6K/yr
- paella pan for induction hob4K/yr
- induction paella pan3K/yr
Reviews and returns
What reviews say buyers love and hate about Paella Pan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
not good
The pan is big
just a little too big
ITS BIG
Bad non-stick coating
the sticker peeled off in seconds
Only a small section in the middle of the pan gets hot
is very heavy [but without heat resistant handles],
is very heavy [but without heat resistant handles],
Only minor downside is that its a bit heavy to handle when full
it is very heavy
Love
The pan is excellent quality
Quality product - Looks and feels solid and something I am happy to give as a present
Excellent quality
Easy to clean
its so easy to wash
Cleaning it afterwards is straightforward
Excellent size
fits on electric cooker rings perfectly
Perfect family sized Paella pan
Great size and surprisingly easy to cook with
it cooked perfectly
Overall, a versatile, reliable pan that cooks beautifully and makes serving up big dishes a breeze
The non-stick surface works very well so far
the non-stick surface is very effective
Nice non stick pan
Return
2.7% Return rate 80% Fixable by listing
The pan is big
just a little too big
ITS BIG
Poor quality
not good
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paella Pan questions
Answered from the same tracked data.









