Paella Pan
Paella Pan shows a sweet-spot price point ($28.23 avg), but a small market ($98K/yr) keeps it on the watch list.
Flapen Score
Is Paella Pan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Paella Pan is a £98K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Paella Pan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +46.0% over the last 90 days and 2.8% of searches end in a purchase.
£98K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 36 products
Top Paella Pan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 32 cm - Paella Pan Regular 32 cm
- Price
- £19.61
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 5y ago
KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 32cm PFAS-Free
- Price
- £13.54
- Rating
- 4.2/5
- Reviews
- 1,812
- Age
- 19y ago
Alises - Anti-Rust Steel Paella Pan 40 cm-Enamelled Carbon Steel Pan (Naturally Non-Stick) - Paella Pan Regular 40cm
- Price
- £23.96
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 4y ago
Garcima La Ideal 10036 Polished Steel Paella Pan 36cm Silver/Red
- Price
- £13.82
- Rating
- 4.0/5
- Reviews
- 1,249
- Age
- 14y ago
KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 46cm PFAS-Free
- Price
- £21.54
- Rating
- 4.2/5
- Reviews
- 1,812
- Age
- 19y ago
Trending
90-day click momentum
GFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)
- Price
- £22.10
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 34 cm - Paella Pan Regular 34 cm
- Price
- £20.21
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 5y ago
Garcima La Ideal Enamelled Steel Paella Pan 26cm Black
- Price
- £13.98
- Rating
- 4.4/5
- Reviews
- 2,094
- Age
- 15y ago
Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 46 cm - Paella Pan Regular 46 cm
- Price
- £27.90
- Rating
- 4.3/5
- Reviews
- 628
- Age
- 5y ago
Alises - Enamelled Carbon Steel Induction Pan (Naturally Non-Stick) Paella Pan Induction Hob 34 cm - Paella Pan Induction 34 cm
- Price
- £25.40
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 4y ago
Newest
by launch date
GiPP 36 cm Non-Stick Induction Paella Pan Serves 6-8 Paella Pan Paella Skillet Heavy-Duty Induction Paella Skillet for Gas Electric & Ceramic Hobs Cookware
- Price
- £27.64
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 9mo ago
Carmencita Chorizo Paella Kit with Enamelled Pan Complete Set for 4 People with Rice Olive Oil and Dehydrated Broth for Traditional Paella Seasoning Gluten Free Spanish Cooking Kit
- Price
- £18.19
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 10mo ago
GFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)
- Price
- £22.10
- Rating
- 4.4/5
- Reviews
- 41
- Age
- 1y ago
Camp&Fire Enamelled Carbon Steel Paella Pan - 46cm (18inch) Non-Stick Rust-Free Traditional Spanish Pan for Rice Seafood & Outdoor Cooking - Includes Silicone Hot Handle Holders.
- Price
- £29.46
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Inqibee 26 CM Tri-Ply Stainless Steel Paella Pan with Lid
- Price
- £32.93
- Rating
- 4.2/5
- Reviews
- 56
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 flat
Sellers
37
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
17%
- Alises32%
- KitchenCraft20%
- Garcima10%
- INTIGNIS10%
- Carmencita7%
- GiPP4%
- Open — no brand owns it (10 brands, 17%)
Paella Pan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top Paella Pan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paella pan93K/yr
- paella pan with lid9K/yr
- paella pans7K/yr
- paella dish4K/yr
- paella pan induction hob6K/yr
- paella pan for induction hob4K/yr
- induction paella pan3K/yr
What reviews say buyers love and hate about Paella Pan
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“The pan is excellent quality”
“Easy to clean”
“Excellent size”
“Great size and surprisingly easy to cook with”
“The non-stick surface works very well so far”
What buyers complain about
55% of reviews“Poor quality”
“The pan is big”
“Bad non-stick coating”
“Only a small section in the middle of the pan gets hot”
“is very heavy [but without heat resistant handles],”
Paella Pan return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Paella Pan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
