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Paella Pan

Maybe

Products sell for $28.23 on average, inside the sweet spot. But shoppers spend only $98K a year here, so Paella Pan is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£98K/yr126K searches / yr
90-day growth
+46.0%search demand this quarter
Competition
47%top-5 click share · 16 brands · 37 sellers

Flapen Score

Paella Pan against its category

The dotted line is the Home & Garden average. Past it, Paella Pan is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paella Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paella Pan 126K times last year and spent an estimated £98K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +46.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
+46.0%
Conversion, latest week
2.8%
Market size, estimated
£98Ka year
Peak month
July1.9× the quietest month
Top search term
paella pan93K searches a year

02 · Price

A sale here is worth £28.23.

Listings sell for £28.23 on average, from £13.54 to £94.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £28.23 that is £0 to £3K a year per listing.

Average price
£28.23inside the $15 to $100 sweet spot
Price range
£13.54–£94.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #49 within Cookware. It carries 833 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
78%
Out of stock, average day
13.5%
Average rank
#49in Cookware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
833per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Paella Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

37

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

17%

  • Alises32%
  • KitchenCraft20%
  • Garcima10%
  • INTIGNIS10%
  • Carmencita7%
  • GiPP4%
  • Open — no brand owns it (10 brands, 17%)

Demand

Paella Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.9×

Search terms

Top Paella Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paella pan93K/yr
  • paella pan with lid9K/yr
  • paella pans7K/yr
  • paella dish4K/yr
  • paella pan induction hob6K/yr
  • paella pan for induction hob4K/yr
  • induction paella pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Paella Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.20

Poor quality

not good

Size-Overall10%+1.54

The pan is big

just a little too big

ITS BIG

Adhesion/Stickiness9%−0.12

Bad non-stick coating

the sticker peeled off in seconds

Heat Resistance6%−0.11

Only a small section in the middle of the pan gets hot

is very heavy [but without heat resistant handles],

Weight Heavy5%−0.04

is very heavy [but without heat resistant handles],

Only minor downside is that its a bit heavy to handle when full

it is very heavy

Love

Quality-Overall20%−0.20

The pan is excellent quality

Quality product - Looks and feels solid and something I am happy to give as a present

Excellent quality

Ease Of Cleaning10%+0.20

Easy to clean

its so easy to wash

Cleaning it afterwards is straightforward

Size-Overall10%+1.54

Excellent size

fits on electric cooker rings perfectly

Perfect family sized Paella pan

Cooking Experience8%

Great size and surprisingly easy to cook with

it cooked perfectly

Overall, a versatile, reliable pan that cooks beautifully and makes serving up big dishes a breeze

Non-Stick Coating5%+0.29

The non-stick surface works very well so far

the non-stick surface is very effective

Nice non stick pan

Return

2.7% Return rate 80% Fixable by listing

Size-Overall69%▄▇██▆▇

The pan is big

just a little too big

ITS BIG

Quality-Overall3%▅█▁▁▄▄

Poor quality

not good

Compatibility-Overall3%█▁▅▁▃▃
Rusts/Corrodes2%█▁▁▃▃▃
Functionality-Overall2%█▁▁▂▁▂

FAQ

Common Paella Pan questions

Answered from the same tracked data.