paella pan
Worth a lookShows a sweet-spot price point ($28.23 avg), but a small market ($98K/yr) keeps it on the watch list.
Avg price
Incredible£28.23avg listing price — sweet spot $15–$100
Price range
Great£13.54–£94.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good833.42avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.0%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£98K£98K/yr · 126K searches
According to Flapen's Amazon United Kingdom niche tracking, paella pan is a £98K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
paella pan market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £71K–£85K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 81%
- Out of stock
- 13.5%
- Avg brand age
- 63 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
37
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
17%
- Alises32%
- KitchenCraft20%
- Garcima10%
- INTIGNIS10%
- Carmencita7%
- GiPP4%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Top paella pan search terms
- paella pan93K/yr
- paella pan with lid9K/yr
- paella pans7K/yr
- paella dish4K/yr
- paella pan induction hob6K/yr
- paella pan for induction hob4K/yr
- induction paella pan3K/yr
Top paella pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 32 cm - Paella Pan Regular 32 cm
Alises£19.614.3★628 rev
KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 32cm PFAS-Free
KitchenCraft£13.544.2★1,812 rev
Alises - Anti-Rust Steel Paella Pan 40 cm-Enamelled Carbon Steel Pan (Naturally Non-Stick) - Paella Pan Regular 40cm
Alises£23.964.3★628 rev
Garcima La Ideal 10036 Polished Steel Paella Pan 36cm Silver/Red
Garcima£13.824.0★1,249 rev
KitchenCraft World of Flavours Non-Stick Paella Pan Carbon Steel Cookware for Traditional Rice Dishes and One-Pan Meals 46cm PFAS-Free
KitchenCraft£21.544.2★1,812 rev
Newest
by launch date
GiPP 36 cm Non-Stick Induction Paella Pan Serves 6-8 Paella Pan Paella Skillet Heavy-Duty Induction Paella Skillet for Gas Electric & Ceramic Hobs Cookware
GiPP£27.6448 rev
Carmencita Chorizo Paella Kit with Enamelled Pan Complete Set for 4 People with Rice Olive Oil and Dehydrated Broth for Traditional Paella Seasoning Gluten Free Spanish Cooking Kit
Carmencita£18.1936 rev
GFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)
GFTIME£22.1041 rev
Camp&Fire Enamelled Carbon Steel Paella Pan - 46cm (18inch) Non-Stick Rust-Free Traditional Spanish Pan for Rice Seafood & Outdoor Cooking - Includes Silicone Hot Handle Holders.
Camp&Fire£29.462 rev
Inqibee 26 CM Tri-Ply Stainless Steel Paella Pan with Lid
Inqibee£32.9356 rev
Trending
90-day click momentumGFTIME Enameled Paella Pan 46cm Paella Pan Non-Stick for 12 Servings Perfect for Mediterranean & Spanish Dishes Suitable for Gas & Electric Stoves (Not Induction)
GFTIME£22.104.4★
Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 34 cm - Paella Pan Regular 34 cm
Alises£20.214.3★
Garcima La Ideal Enamelled Steel Paella Pan 26cm Black
Garcima£13.984.4★
Alises - Enamelled Carbon Steel Pan (Naturally Non-Stick) Paella Pan 46 cm - Paella Pan Regular 46 cm
Alises£27.904.3★
Alises - Enamelled Carbon Steel Induction Pan (Naturally Non-Stick) Paella Pan Induction Hob 34 cm - Paella Pan Induction 34 cm
Alises£25.404.5★
What buyers say about paella pan
What buyers praise and complain about, mined from review topics.What buyers love
“The pan is excellent quality”
“Easy to clean”
“Excellent size”
“Great size and surprisingly easy to cook with”
“The non-stick surface works very well so far”
“easy to use”
“Sturdy and easy to use”
“Excellent Paella set”
“not very heavy”
“Value for money”
What buyers complain about
“Poor quality”
“The pan is big”
“Bad non-stick coating”
“Only a small section in the middle of the pan gets hot”
“is very heavy [but without heat resistant handles],”
“its a problem to clean after use”
“its impossible to cook a paella in this pan”
“a waste of my money”
“It took 2 to assemble”
“I dont like to clean my pans in the dishwasher as it can take the protective coating off after a while”
Top return reasons
Common questions
- Is paella pan profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +46.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the paella pan niche?
- 16 brands and 37 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in paella pan?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 2.7%.
- When does demand for paella pan peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the paella pan niche?
- Listings span £13.54–£94.42; the average listing price is £28.23 (sweet spot $15–$100). The average incumbent carries 833 reviews — the moat a new listing must climb.