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Padded Sun Lounger

Pass

Padded Sun Lounger scores 67 out of 100, a Pass. Shoppers spend $23K a year here, search demand grew +219.9% this quarter, and returns run at 0.5% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£23K/yr70K searches / yr
90-day growth
+219.9%search demand this quarter
Competition
29%top-5 click share · 28 brands · 33 sellers

Flapen Score

Padded Sun Lounger against its category

The dotted line is the Home & Garden average. Past it, Padded Sun Lounger is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Padded Sun Lounger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Padded Sun Lounger 70K times last year and spent an estimated £23K. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +219.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+219.9%
Conversion, latest week
0.9%
Market size, estimated
£23Ka year
Peak month
May21.0× the quietest month
Top search term
deck chairs65K searches a year

02 · Price

A sale here is worth £35.08.

Listings sell for £35.08 on average, from £7.59 to £92.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £35.08 that is £0 to £4K a year per listing.

Average price
£35.08inside the $15 to $100 sweet spot
Price range
£7.59–£92.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #89 within Garden Furniture & Accessories. It carries 1,401 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
35%
Out of stock, average day
7.0%
Average rank
#89in Garden Furniture & Accessories
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,401per listing
Listings tracked
60

04 · Newcomers

Amazon counts 6 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
46 months

Products

Top Padded Sun Lounger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£453£907£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

33

Top-5 brand share

54%

Top 20: 95%

Top-5 click share

29%

Top 20: 70%

Open market

41%

  • Harbour Housewares23%
  • Crystals15%
  • Yaheetech6%
  • Mosii5%
  • KEPLIN5%
  • Outsetter5%

Demand

Padded Sun Lounger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.0×

Search terms

Top Padded Sun Lounger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deck chairs65K/yr
  • garden chairs for heavy people3K/yr
  • garden deck chairs3K/yr

Reviews and returns

What reviews say buyers love and hate about Padded Sun Lounger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.19

Not fit for purpose

Quite wide

Small size

Quality-Overall7%+0.23

so quality control non existent

No quality

Cheap cheap quality do not buy

Durability6%−0.09

Broke during first use

it collapsed on the first day of use

Fell apart within 2 months

Weight Heavy5%−0.02

Heavy & bulky

Very heavy

Heavier than expected

Strength4%+0.26

cheap flimsy

A bit Flimsy

Not as sturdy as I expected

Love

Comfort-Overall26%+2.39

Comfortable Chair

Comfortable and sturdy

Comfortable to Use

Value For Money17%+1.35

Excellent value

Great deal

Good value for money

Quality-Overall13%+0.23

Excellent Product

great build quality

Very good build quality for the price

Strength10%+0.26

A good strong chair

Sturdy chairs

Very sturdy

Ease Of Use4%+0.13

Easy to use

Very easy to handle

Easy to fold

Return

0.5% Return rate 29% Fixable by listing

Size-Overall21%█▅▆▅▃▄

Not fit for purpose

Quite wide

Small size

Comfort-Overall12%▁▇▅▇██

not a comfortable seating position at all

Not great for comfort / price

Its so uncomfortable

Weight Heavy7%██▄█▇▆

Heavy & bulky

Very heavy

Heavier than expected

Defective Material/Parts6%▆▁█▇▆▆
Quality-Overall5%▁█▂▃▃▃

so quality control non existent

No quality

Cheap cheap quality do not buy

FAQ

Common Padded Sun Lounger questions

Answered from the same tracked data.