Skip to content

Oyster Knife

Fail

Shoppers spend only $35K a year here, so Oyster Knife is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£35K/yr78K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
55%top-5 click share · 19 brands · 18 sellers

Flapen Score

Oyster Knife against its category

The dotted line is the Home & Garden average. Past it, Oyster Knife is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oyster Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oyster Knife 78K times last year and spent an estimated £35K. The top 5 brands take 62% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
4.5%
Market size, estimated
£35Ka year
Peak month
December2.7× the quietest month
Top search term
oyster knife55K searches a year

02 · Price

A sale here is worth £9.97.

Listings sell for £9.97 on average, from £4.76 to £19.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.97 that is £997 to £2K a year per listing.

Average price
£9.97under the $15 to $100 sweet spot
Price range
£4.76–£19.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£997–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #40 within Kitchen Knives. It carries 521 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
12.1%
Average rank
#40in Kitchen Knives
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
521per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Oyster Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

18

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

32%

  • NadaKin20%
  • SPEENSUN20%
  • Mercer Culinary9%
  • Vogue7%
  • MasterClass6%
  • Pluc6%

Demand

Oyster Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Oyster Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oyster knife55K/yr
  • oyster shucker17K/yr
  • oyster shucking knife6K/yr

Reviews and returns

What reviews say buyers love and hate about Oyster Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness33%−0.21

definitely not cut resistant

Handle Quality11%−0.05

The handle is too small

Size-Overall11%−0.06

The handle is too small

Durability8%+0.03

However, the blade broke after only a short period of use, so durability could definitely be improved

Quality-Overall8%+1.70

It would be perfect if the build quality were stronger

Love

Quality-Overall23%+1.70

Excellent product

Its well made

Good quality set

Advertised Vs Actual Product16%−0.01

Do the job

Exactly as described

Does what its supposed to

Strength15%+1.20

Sturdy

Sturdy oyster knife

seemed strong enough to do the job well

Value For Money14%+1.08

Great value

Good value

Worth it

Sharpness7%−0.21

Oyster knife

hedges are sharp

Sturdy well made knife

Return

1.6% Return rate 18% Fixable by listing

Quality-Overall27%▅▁▁█▁▂

It would be perfect if the build quality were stronger

Advertised Vs Actual Product18%▁▁█▁▁▅
Handle Quality9%▁▁▁▁▁█

The handle is too small

Value For Money9%▁▁▁▁▁█
Design-Overall9%█▁▁▁▁▁

FAQ

Common Oyster Knife questions

Answered from the same tracked data.