Is oxo toilet brush profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 8 tracked products. 90-day search growth is -11.2%. Flapen's verdict: Skip it (40/100).

How competitive is the oxo toilet brush niche?

5 brands and 25 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oxo toilet brush?

Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Value For Money. The return rate is 0.4%.

What does it cost to enter the oxo toilet brush niche?

Listings span £2.68–£89.34; the average listing price is £19.08 (sweet spot $15–$100). The average incumbent carries 6,483 reviews — the moat a new listing must climb.

oxo toilet brush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great£19.08

avg listing price — sweet spot $15–$100

Price range

Great£2.68–£89.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,482.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£83K

£83K/yr · 36K searches

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, oxo toilet brush is a £83K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

oxo toilet brush market data

Units sold / yr: 4K–5K; avg 1,000–1,250/product
Revenue / yr: £76K–£95K; units × avg price
Conversion rate: 12.3%
Avg BSR: #144
Page quality: 0%
Prime: 88%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

OXO84%
MR.SIGA7%
Joseph Joseph5%
Ibergrif3%
EMBO2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 10 weeks — -11.2% search growth over the last 90 days.

Open Trend

Top oxo toilet brush search terms

oxo toilet brush18K/yr -6.4%5.6% conv.
toilet brushes oxo6K/yr -22.8%3.6% conv.
oxo toilet brush with holder5K/yr -10.7%9.7% conv.
oxo good grips toilet brush4K/yr -18.3%7.0% conv.
toilet brush oxo3K/yr +4.0%7.3% conv.

All search terms

Top oxo toilet brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OXO Good Grips Compact Toilet Brush & Canister

OXO£12.644.6★10,098 rev

OXO Good Grips Compact Toilet Brush & Canister Gray

OXO£10.004.4★7,485 rev

OXO SoftWorks Toilet Brush Set 2-pack

OXO£89.344.8★181 rev

MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack

MR.SIGA£15.164.4★18,267 rev

Joseph Joseph Flex Lite - Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head Grey/White Small

Joseph Joseph£11.054.3★2,956 rev

Newest

by launch date

OXO SoftWorks Toilet Brush Set 2-pack

OXO£89.34181 rev

2y ago

MR.SIGA Toilet Bowl Brush and Holder Premium Quality with Solid Handle and Durable Bristles for Bathroom Cleaning White 1 Pack

MR.SIGA£15.1618,267 rev

5y ago

BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)

EMBO£2.68802 rev

5y ago

Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom

Ibergrif£5.2510,164 rev

6y ago

Joseph Joseph Flex Lite - Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head Grey/White Small

Joseph Joseph£11.052,956 rev

7y ago

What buyers say about oxo toilet brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“No complaints”

Value For Money19%

“Good value for money”

Ease Of Cleaning9%

“Cleans really well”

Advertised Vs Actual Product9%

“Great as expected”

Design-Overall6%

“Love the aesthetics of these”

Strength5%

“Sturdy and durable”

Ease Of Use4%

“Ease of use”

Brush Quality3%

“But looks good and the brush feels nice”

Size-Overall2%

“Good fit”

Efficiency2%

“It seems to do the job really well”

What buyers complain about

Ease Of Cleaning16%

“Difficult to keep clean”

Size-Overall9%

“Very small”

Value For Money8%

“Also the most expensive”

Quality-Overall8%

“it could be more sturdy and better quality”

Leak-Proof7%

“it spills all over the floor”

Strength5%

“A bit flimsy”

Functionality-Overall4%

“The brush itself doesnt work brilliantly”

Design-Overall4%

“Badly designed”

Durability3%

“Broke after less than a year”

Hard Feel3%

“It couldn't be much softer”

Top return reasons

Color13%

Quality-Overall13%

Size-Overall11%

Defective Material/Parts8%

Strength8%

Cleaning Modes5%