How competitive is the Oxo Storage Containers niche on Amazon United Kingdom?

3 brands and 38 sellers compete in Oxo Storage Containers on Amazon United Kingdom. The top 5 Oxo Storage Containers products take 62% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Oxo Storage Containers?

Oxo Storage Containers buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.6%.

What does it cost to enter the Oxo Storage Containers niche?

Oxo Storage Containers sells for £18.71 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.70–£41.52. The average incumbent carries 4,920 reviews — the moat a new listing must climb.

Oxo Storage Containers

brand-locked demand (top 5 brands take 100% of clicks) — Oxo Storage Containers doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Oxo Storage Containers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oxo Storage Containers is a £139K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 36/100.

Oxo Storage Containers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.2% over the last 90 days and 5.3% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr8K

Search volume / yr-26.2%142K

Conversion rate5.3%

Avg price£18.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 38

Top-5 product click share62%

Open market0%

Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Oxo Storage Containers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OXO Good Grips POP Container Rectangle Short 1.6 L

Price: £7.98
Rating: 4.6/5
Reviews: 8,478
Age: 8y ago

OXO Good Grips POP Container Small Square Short 1 L

Price: £7.70
Rating: 4.5/5
Reviews: 7,629
Age: 8y ago

OXO Good Grips POP Container Big Square Short 2.6 L

Price: £10.57
Rating: 4.6/5
Reviews: 11,451
Age: 8y ago

OXO Good Grips 4-Piece Mini POP Container Set

Price: £18.71
Rating: 4.6/5
Reviews: 10,653
Age: 7y ago

OXO Good Grips POP Container Small Square Short with Coffee Scoop 1 L

Price: £9.18
Rating: 4.4/5
Reviews: 300
Age: 6y ago

Newest

by launch date

OXO Good Grips Twist & Stack Container 900 mL 2-Pack

Price: £17.22
Rating: 4.7/5
Reviews: 365
Age: 1y ago

OXO Good Grips POP Limited Edition Pistachio Mini Spoons Set of 3

Price: £36.13
Rating: 4.6/5
Reviews: 216
Age: 1y ago

PurKeep 24 Pack Food Storage Containers - BPA Free 33.6L Airtight Kitchen Storage for Cereal Flour Sugar & Baking Supplies with 24 Labels & 1 Marker

Price: £24.75
Rating: 4.6/5
Reviews: 818
Age: 2y ago

OXO Good Grips Silicone Reusable Bag Stand-Up Snack (335mL/12 oz) Oat

Price: £9.43
Rating: 4.5/5
Reviews: 203
Age: 2y ago

Amazon Basics 10-Container Airtight Food Storage Containers BPA Free Plastic Clear 3.1L X 2 2.4L X 2 1.8L X 2 1.1L X 2 0.47L X 2

Price: £41.22
Rating: 4.6/5
Reviews: 1,366
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

OXO97%
Amazon Basics2%
PurKeep1%
Open — no brand owns it (0%)

Oxo Storage Containers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR5.3%Products19Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews4,920Avg BSR#356

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top Oxo Storage Containers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

oxo storage containers81K/yr -21.6%3.9% conv.
oxo pop storage containers18K/yr -33.1%4.3% conv.
oxo pop10K/yr -28.2%3.3% conv.
oxo containers9K/yr -24.0%2.5% conv.
oxo good grips storage8K/yr -25.0%2.9% conv.
oxo storage6K/yr -27.7%3.2% conv.
oxo pop containers3K/yr -6.8%1.9% conv.
oxo pop container6K/yr -69.6%3.0% conv.

What reviews say buyers love and hate about Oxo Storage Containers

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Quality-Overall32%

“The container itself is well made”

Size-Overall14%

“good variety of sizes”

Storage Capacity9%

“Easy storage”

Ease Of Use7%

“Easy to use”

Advertised Vs Actual Product7%

“exactly as described”

What buyers complain about

65% of reviews

Size-Overall28%

“I was struggling to work out the right size for me”

Value For Money28%

“considering the price of these, this is very disappointing”

Quality-Overall4%

“Poor quality and a waste of money”

Touch/Button Controls4%

“The pop up button does not work because the lid still comes off”

Moist/Dry1%

“can take a while to dry”

Oxo Storage Containers return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

69%

2Defective Material/Parts

3Functionality-Overall

4Ease Of Use

5Scratch Resistance

Common Oxo Storage Containers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oxo Storage Containers 36/100 on Amazon United Kingdom — Skip it. The niche generates £139K/yr across 19 tracked products. Search demand moved -26.2% over the last 90 days.