oxo storage containers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£18.71avg listing price — sweet spot $15–$100
Price range
Great£7.70–£41.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£139K£139K/yr · 142K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,920.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-26.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oxo storage containers is a £139K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 36/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
oxo storage containers market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £112K–£150K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #356
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 30 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- OXO97%
- Amazon Basics2%
- PurKeep1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
Top oxo storage containers search terms
- oxo storage containers81K/yr
- oxo pop storage containers18K/yr
- oxo pop10K/yr
- oxo containers9K/yr
- oxo good grips storage8K/yr
- oxo storage6K/yr
- oxo pop containers3K/yr
- oxo pop container6K/yr
Top oxo storage containers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OXO Good Grips POP Container Rectangle Short 1.6 L
OXO£7.984.6★8,478 rev
OXO Good Grips POP Container Small Square Short 1 L
OXO£7.704.5★7,629 rev
OXO Good Grips POP Container Big Square Short 2.6 L
OXO£10.574.6★11,451 rev
OXO Good Grips 4-Piece Mini POP Container Set
OXO£18.714.6★10,653 rev
OXO Good Grips POP Container Small Square Short with Coffee Scoop 1 L
OXO£9.184.4★300 rev
Newest
by launch date
OXO Good Grips Twist & Stack Container 900 mL 2-Pack
OXO£17.22365 rev
OXO Good Grips POP Limited Edition Pistachio Mini Spoons Set of 3
OXO£36.13216 rev
PurKeep 24 Pack Food Storage Containers - BPA Free 33.6L Airtight Kitchen Storage for Cereal Flour Sugar & Baking Supplies with 24 Labels & 1 Marker
PurKeep£24.75818 rev
OXO Good Grips Silicone Reusable Bag Stand-Up Snack (335mL/12 oz) Oat
OXO£9.43203 rev
Amazon Basics 10-Container Airtight Food Storage Containers BPA Free Plastic Clear 3.1L X 2 2.4L X 2 1.8L X 2 1.1L X 2 0.47L X 2
Amazon Basics£41.221,366 rev
Trending
90-day click momentumAmazon Basics 10-Container Airtight Food Storage Containers BPA Free Plastic Clear 3.1L X 2 2.4L X 2 1.8L X 2 1.1L X 2 0.47L X 2
Amazon Basics£41.224.6★
OXO Steel Coffee POP Container with Scoop 1.6 L
OXO£19.054.5★
OXO Good Grips Round 3-Piece Mini Round POP Canister Set
OXO£20.614.7★
OXO Good Grips POP Medium Cereal Dispenser 3.2 L
OXO£13.674.7★
OXO Good Grips POP Container Small Square Short 1 L
OXO£7.704.5★
What buyers say about oxo storage containers
What buyers praise and complain about, mined from review topics.What buyers love
“The container itself is well made”
“good variety of sizes”
“Easy storage”
“Easy to use”
“exactly as described”
“also hasn't broken in the years we've been using them”
“Great value”
“shape for what I want”
“is sturdy”
“I really like Oxo good grip pop containers”
What buyers complain about
“I was struggling to work out the right size for me”
“considering the price of these, this is very disappointing”
“Poor quality and a waste of money”
“The pop up button does not work because the lid still comes off”
“can take a while to dry”
Top return reasons
Common questions
- Is oxo storage containers profitable to sell on Amazon United Kingdom?
- The niche generates £139K/yr across 19 tracked products. 90-day search growth is -26.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the oxo storage containers niche?
- 3 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oxo storage containers?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.6%.
- When does demand for oxo storage containers peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the oxo storage containers niche?
- Listings span £7.70–£41.52; the average listing price is £18.71 (sweet spot $15–$100). The average incumbent carries 4,920 reviews — the moat a new listing must climb.