Oxo Storage Containers
FailThe top 5 brands take 100% of clicks, so Oxo Storage Containers is a Fail.
- Flapen Score
- 36 / 100Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 5136
- Market size
- £139K/yr142K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 62%top-5 click share · 3 brands · 38 sellers
Flapen Score
Oxo Storage Containers against its category
The dotted line is the Home & Garden average. Past it, Oxo Storage Containers is stronger. Inside it, weaker.
Market
The Oxo Storage Containers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oxo Storage Containers 142K times last year and spent an estimated £139K. All 3 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £139Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- oxo storage containers81K searches a year
02 · Price
A sale here is worth £18.71.
Listings sell for £18.71 on average, from £7.70 to £41.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £18.71 that is £5K to £9K a year per listing.
- Average price
- £18.71inside the $15 to $100 sweet spot
- Price range
- £7.70–£41.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Food Storage. It carries 4,920 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 84%
- Out of stock, average day
- 0.0%
- Average rank
- #356in Food Storage
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,920per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Oxo Storage Containers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OXO Good Grips POP Container Rectangle Short 1.6 L
- Price
- £7.98
- Rating
- 4.6/5
- Reviews
- 8,478
- Age
- 8y ago

OXO Good Grips POP Container Small Square Short 1 L
- Price
- £7.70
- Rating
- 4.5/5
- Reviews
- 7,629
- Age
- 8y ago

OXO Good Grips POP Container Big Square Short 2.6 L
- Price
- £10.57
- Rating
- 4.6/5
- Reviews
- 11,451
- Age
- 8y ago

OXO Good Grips 4-Piece Mini POP Container Set
- Price
- £18.71
- Rating
- 4.6/5
- Reviews
- 10,653
- Age
- 7y ago

OXO Good Grips POP Container Small Square Short with Coffee Scoop 1 L
- Price
- £9.18
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 6y ago
Trending
90-day click momentum
Amazon Basics 10-Container Airtight Food Storage Containers BPA Free Plastic Clear 3.1L X 2 2.4L X 2 1.8L X 2 1.1L X 2 0.47L X 2
- Price
- £41.22
- Rating
- 4.6/5
- Reviews
- 1,366
- Age
- 3y ago

OXO Steel Coffee POP Container with Scoop 1.6 L
- Price
- £19.05
- Rating
- 4.5/5
- Reviews
- 1,236
- Age
- 5y ago

OXO Good Grips Round 3-Piece Mini Round POP Canister Set
- Price
- £20.61
- Rating
- 4.7/5
- Reviews
- 8,939
- Age
- 5y ago

OXO Good Grips POP Medium Cereal Dispenser 3.2 L
- Price
- £13.67
- Rating
- 4.7/5
- Reviews
- 8,939
- Age
- 11y ago

OXO Good Grips POP Container Small Square Short 1 L
- Price
- £7.70
- Rating
- 4.5/5
- Reviews
- 7,629
- Age
- 8y ago
Newest
by launch date
OXO Good Grips Twist & Stack Container 900 mL 2-Pack
- Price
- £17.22
- Rating
- 4.7/5
- Reviews
- 365
- Age
- 1y ago

OXO Good Grips POP Limited Edition Pistachio Mini Spoons Set of 3
- Price
- £36.13
- Rating
- 4.6/5
- Reviews
- 216
- Age
- 1y ago

PurKeep 24 Pack Food Storage Containers - BPA Free 33.6L Airtight Kitchen Storage for Cereal Flour Sugar & Baking Supplies with 24 Labels & 1 Marker
- Price
- £24.75
- Rating
- 4.6/5
- Reviews
- 818
- Age
- 2y ago

OXO Good Grips Silicone Reusable Bag Stand-Up Snack (335mL/12 oz) Oat
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 203
- Age
- 2y ago

Amazon Basics 10-Container Airtight Food Storage Containers BPA Free Plastic Clear 3.1L X 2 2.4L X 2 1.8L X 2 1.1L X 2 0.47L X 2
- Price
- £41.22
- Rating
- 4.6/5
- Reviews
- 1,366
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- OXO97%
- Amazon Basics2%
- PurKeep1%
- Open — no brand owns it (0%)
Demand
Oxo Storage Containers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Oxo Storage Containers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oxo storage containers81K/yr
- oxo pop storage containers18K/yr
- oxo pop10K/yr
- oxo containers9K/yr
- oxo good grips storage8K/yr
- oxo storage6K/yr
- oxo pop containers3K/yr
- oxo pop container6K/yr
Reviews and returns
What reviews say buyers love and hate about Oxo Storage Containers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I was struggling to work out the right size for me
The lids do not fit correctly
Smaller than expected
considering the price of these, this is very disappointing
Very expensive
Overpriced
Poor quality and a waste of money
Do not buy - poor quality
The pop up button does not work because the lid still comes off
can take a while to dry
Love
The container itself is well made
Great piece of kit
Excellent product
good variety of sizes
Good size
Good size container
Easy storage
HUGE capacity also
really good storage
Easy to use
yet easily accessible when you're in a bit of a rush
easy to pop open for the mornings that I'm half asleep
exactly as described
as shown in the picture
Just what I wanted
Return
2.6% Return rate 80% Fixable by listing
I was struggling to work out the right size for me
The lids do not fit correctly
Smaller than expected
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oxo Storage Containers questions
Answered from the same tracked data.









