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Oxo Storage Containers

Fail

The top 5 brands take 100% of clicks, so Oxo Storage Containers is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£139K/yr142K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
62%top-5 click share · 3 brands · 38 sellers

Flapen Score

Oxo Storage Containers against its category

The dotted line is the Home & Garden average. Past it, Oxo Storage Containers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxo Storage Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxo Storage Containers 142K times last year and spent an estimated £139K. All 3 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
5.3%
Market size, estimated
£139Ka year
Peak month
January2.0× the quietest month
Top search term
oxo storage containers81K searches a year

02 · Price

A sale here is worth £18.71.

Listings sell for £18.71 on average, from £7.70 to £41.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £18.71 that is £5K to £9K a year per listing.

Average price
£18.71inside the $15 to $100 sweet spot
Price range
£7.70–£41.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Food Storage. It carries 4,920 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#356in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,920per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Oxo Storage Containers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

0%

  • OXO97%
  • Amazon Basics2%
  • PurKeep1%
  • Open — no brand owns it (0%)

Demand

Oxo Storage Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Oxo Storage Containers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oxo storage containers81K/yr
  • oxo pop storage containers18K/yr
  • oxo pop10K/yr
  • oxo containers9K/yr
  • oxo good grips storage8K/yr
  • oxo storage6K/yr
  • oxo pop containers3K/yr
  • oxo pop container6K/yr

Reviews and returns

What reviews say buyers love and hate about Oxo Storage Containers

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
2.6%of orders come back
“I was struggling to work out the right size for me”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oxo Storage Containers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data