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Oxo Storage Containers

Fail

The top 5 brands take 100% of clicks, so Oxo Storage Containers is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£139K/yr142K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
62%top-5 click share · 3 brands · 38 sellers

Flapen Score

Oxo Storage Containers against its category

The dotted line is the Home & Garden average. Past it, Oxo Storage Containers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxo Storage Containers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxo Storage Containers 142K times last year and spent an estimated £139K. All 3 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
5.3%
Market size, estimated
£139Ka year
Peak month
January2.0× the quietest month
Top search term
oxo storage containers81K searches a year

02 · Price

A sale here is worth £18.71.

Listings sell for £18.71 on average, from £7.70 to £41.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £18.71 that is £5K to £9K a year per listing.

Average price
£18.71inside the $15 to $100 sweet spot
Price range
£7.70–£41.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Food Storage. It carries 4,920 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#356in Food Storage
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,920per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Oxo Storage Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • OXO97%
  • Amazon Basics2%
  • PurKeep1%
  • Open — no brand owns it (0%)

Demand

Oxo Storage Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Oxo Storage Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxo storage containers81K/yr
  • oxo pop storage containers18K/yr
  • oxo pop10K/yr
  • oxo containers9K/yr
  • oxo good grips storage8K/yr
  • oxo storage6K/yr
  • oxo pop containers3K/yr
  • oxo pop container6K/yr

Reviews and returns

What reviews say buyers love and hate about Oxo Storage Containers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.09

I was struggling to work out the right size for me

The lids do not fit correctly

Smaller than expected

Value For Money28%−0.02

considering the price of these, this is very disappointing

Very expensive

Overpriced

Quality-Overall4%

Poor quality and a waste of money

Do not buy - poor quality

Touch/Button Controls4%−0.04

The pop up button does not work because the lid still comes off

Moist/Dry1%−0.01

can take a while to dry

Love

Quality-Overall32%

The container itself is well made

Great piece of kit

Excellent product

Size-Overall14%−0.09

good variety of sizes

Good size

Good size container

Storage Capacity9%+1.56

Easy storage

HUGE capacity also

really good storage

Ease Of Use7%+1.25

Easy to use

yet easily accessible when you're in a bit of a rush

easy to pop open for the mornings that I'm half asleep

Advertised Vs Actual Product7%−0.03

exactly as described

as shown in the picture

Just what I wanted

Return

2.6% Return rate 80% Fixable by listing

Size-Overall69%▇▇▇█▇█

I was struggling to work out the right size for me

The lids do not fit correctly

Smaller than expected

Defective Material/Parts9%▇█▆▅▆▃
Functionality-Overall2%▃█▄▃▅▄
Ease Of Use2%▁▁▅█▆▃
Scratch Resistance2%█▄▅▃▃▃

FAQ

Common Oxo Storage Containers questions

Answered from the same tracked data.