Overnight Oats Jar

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £797K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

6.2%

Market size, estimated

£797Ka year

Peak month

January3.8× the quietest month

Top search term

overnight oats jar717K searches a year

Listings sell for £9.58 on average, from £2.27 to £15.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £9.58 that is £10K to £12K a year per listing.

Average price

£9.58under the $15 to $100 sweet spot

Price range

£2.27–£15.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

£10K–£12K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #98 within Food Storage. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

6.9%

Average rank

#98in Food Storage

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

522per listing

Listings tracked

42

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

8Amazon's first-year sales bar

Average brand age

29 months