overnight oats jar
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good521.81avg incumbent reviews — the moat a new listing must climb
Market size
Good£797K£797K/yr · 1.3M searches
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.58avg listing price — sweet spot $15–$100
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.27–£15.03cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, overnight oats jar is a £797K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
overnight oats jar market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £575K–£766K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 88%
- Out of stock
- 6.9%
- Avg brand age
- 29 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
87
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
37%
Top 20: 73%
Open market
45%
- OATOLOGY18%
- MHDCLY14%
- MR.KIANGCI9%
- ComSaf6%
- MEETOZ4%
- UAVAUI4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.8×
Top overnight oats jar search terms
- overnight oats jar717K/yr
- overnight oats container159K/yr
- yogurt pot86K/yr
- breakfast pots79K/yr
- overnight oat jars27K/yr
- overnight oats glass jars17K/yr
- overnight oats jars25K/yr
- glass jars for overnight oats13K/yr
- over night oats containers with lids29K/yr
- jars for overnight oats26K/yr
Top overnight oats jar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Overnight Oats Jar Glass Containers With Lids Mason jars with lids 500ml Glass Jars With Lids-Set Of 4 Overnight Oats Containers For Yogurt Pot Cereals Milk Fruit Condiment Dressing Sauce Snacks Juice
MHDCLY£9.144.4★168 rev
MR.KIANGCI 6 Pack Overnight Oats Jar 500ml Glass Jars with Lids and Spoon Reusable Wide Mouth Mason Jars Overnight Oats Containers for Yogurt Snacks Fruit Salad Dressing Snacks Leak Proof
MR.KIANGCI£13.254.7★261 rev
OATOLOGY Glass Overnight Oats Jar Container | Unique Leakproof Stainless Steel Lids Spoon Thick Glass | Breakfast Pots Mason Jars for Chia Pudding Granola Yoghurt Porridge Cereal On-the-Go | 1 pack
OATOLOGY£6.623.5★111 rev
OATOLOGY Overnight Oats Jar with Lid - Parent (2 OATOLOGY Blue)
OATOLOGY£13.114.1★230 rev
OATOLOGY Glass Overnight Oats Jar Container | Unique Leakproof Stainless Steel Lids Spoon Thick Glass | Breakfast Pots Mason Jars for Chia Pudding Granola Yoghurt Porridge Cereal On-the-Go | 2 pack
OATOLOGY£13.404.4★516 rev
Newest
by launch dateOATOLOGY Glass Overnight Oats Jar Container | Unique Leakproof Stainless Steel Lids Spoon Thick Glass | Breakfast Pots Mason Jars for Chia Pudding Granola Yoghurt Porridge Cereal On-the-Go | 2 pack
OATOLOGY£13.40516 rev
ComSaf Overnight Oats Jar 500ml 4 Pack Glass Jars with Lids Leakproof Overnight Oats Container Portable Yoghurt Pot for Make-Ahead Breakfast Yogurt Fruit Milk Cereal Salad Mason Jars for Meal Prep
ComSaf£11.52103 rev
OATOLOGY Glass Overnight Oats Jar Container | Unique Leakproof Stainless Steel Lids Spoon Thick Glass | Breakfast Pots Mason Jars for Chia Pudding Granola Yoghurt Porridge Cereal On-the-Go | 1 pack
OATOLOGY£6.62111 rev
M.J COMFY-LIFE Overnight Oats Containers with Lids (4 Pack) 16 oz BPA-Free Plastic Jars Airtight Locking Seal Portable Cereal & Milk Storage Microwave & Dishwasher Safe Oatmeal To-Go Jars
M.J COMFY-LIFE£6.1426 rev
MR.KIANGCI 6 Pack Overnight Oats Jar 500ml Glass Jars with Lids and Spoon Reusable Wide Mouth Mason Jars Overnight Oats Containers for Yogurt Snacks Fruit Salad Dressing Snacks Leak Proof
MR.KIANGCI£13.25261 rev
Trending
90-day click momentumComSaf Overnight Oats Jar 500ml 4 Pack Glass Jars with Lids Leakproof Overnight Oats Container Portable Yoghurt Pot for Make-Ahead Breakfast Yogurt Fruit Milk Cereal Salad Mason Jars for Meal Prep
ComSaf£11.524.8★
OATOLOGY Glass Overnight Oats Jar Container | Unique Leakproof Stainless Steel Lids Spoon Thick Glass | Breakfast Pots Mason Jars for Chia Pudding Granola Yoghurt Porridge Cereal On-the-Go | 2 pack
OATOLOGY£13.404.4★
OATOLOGY Glass Overnight Oats Jar Container | Unique Leakproof Stainless Steel Lids Spoon Thick Glass | Breakfast Pots Mason Jars for Chia Pudding Granola Yoghurt Porridge Cereal On-the-Go | 1 pack
OATOLOGY£6.623.5★
MR.KIANGCI 6 Pack Overnight Oats Jar 500ml Glass Jars with Lids and Spoon Reusable Wide Mouth Mason Jars Overnight Oats Containers for Yogurt Snacks Fruit Salad Dressing Snacks Leak Proof
MR.KIANGCI£13.254.7★
M.J COMFY-LIFE Overnight Oats Containers with Lids (4 Pack) 16 oz BPA-Free Plastic Jars Airtight Locking Seal Portable Cereal & Milk Storage Microwave & Dishwasher Safe Oatmeal To-Go Jars
M.J COMFY-LIFE£6.144.6★
What buyers say about overnight oats jar
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“the lids fit very nicely”
“It is leak proof”
“Good price”
“Easy to clean”
“so convenient for being on the go”
“Better than expected”
“Great to store in the fridge”
“The glass feels reasonably sturdy”
“Good for about a month”
What buyers complain about
“Rusty lid”
“Not leakproof”
“Lids dont fit”
“Not great quality glass”
“Break easily”
“with a normal price of around £14 they are a little overpriced”
“very difficult to open when wet or moist”
“Inaccurate capacity advertised”
“The glass feels much thicker than expected”
“Not the colour advertised”
Top return reasons
Common questions
- Is overnight oats jar profitable to sell on Amazon United Kingdom?
- The niche generates £797K/yr across 42 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the overnight oats jar niche?
- 29 brands and 87 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in overnight oats jar?
- Top complaints mined from reviews: Rusts/Corrodes, Leak-Proof, Size-Overall. The return rate is 0.8%.
- When does demand for overnight oats jar peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.8× the quietest.
- What does it cost to enter the overnight oats jar niche?
- Listings span £2.27–£15.03; the average listing price is £9.58 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.