Overnight Oats Jar

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £797K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

6.2%

Market size, estimated

£797Ka year

Peak month

January3.8× the quietest month

Top search term

overnight oats jar717K searches a year

Listings sell for £9.58 on average, from £2.27 to £15.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £9.58 that is £10K to £12K a year per listing.

Average price

£9.58under the $15 to $100 sweet spot

Price range

£2.27–£15.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

£10K–£12K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #98 within Food Storage. It carries 522 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

95%

Out of stock, average day

6.9%

Average rank

#98in Food Storage

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

522per listing

Listings tracked

42

16 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

8Amazon's first-year sales bar

Average brand age

29 months