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Overlocker Sewing Machine

Fail

Prices span $102.59–$277.66, mostly outside the sweet spot, so Overlocker Sewing Machine is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£188K/yr136K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
75%top-5 click share · 8 brands · 35 sellers

Flapen Score

Overlocker Sewing Machine against its category

The dotted line is the Home & Garden average. Past it, Overlocker Sewing Machine is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Overlocker Sewing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Overlocker Sewing Machine 136K times last year and spent an estimated £188K. The top 5 brands take 88% of clicks. Demand peaks in Oct–Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
0.7%
Market size, estimated
£188Ka year
Peak month
October1.7× the quietest month
Top search term
overlocker sewing machine52K searches a year

02 · Price

A sale here is worth £200.40.

Listings sell for £200.40 on average, from £102.59 to £277.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £200.40 that is £0 to £20K a year per listing.

Average price
£200.40above the $15 to $100 sweet spot
Price range
£102.59–£277.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£20K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #76 within Sewing. It carries 309 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
83%
Out of stock, average day
16.4%
Average rank
#76in Sewing
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
309per listing
Listings tracked
12

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Overlocker Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£19K£38K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

35

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

7%

  • Brother47%
  • JAGUAR15%
  • Quiltlines9%
  • GUR9%
  • Singer8%
  • ZYLDDS5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Overlocker Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Overlocker Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • overlocker sewing machine52K/yr
  • overlocker36K/yr
  • serger machine8K/yr
  • brother overlocker8K/yr
  • overlocker machine12K/yr
  • overlockers6K/yr
  • overlock sewing machine4K/yr
  • janome overlocker4K/yr
  • serger4K/yr
  • singer overlocker3K/yr

Reviews and returns

What reviews say buyers love and hate about Overlocker Sewing Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting21%−0.08

as the instruction book isn't great

This overlocker is the hardest to thread I have ever seen the instructions

4 stars due to poor instruction book

Functionality-Overall14%−0.05

Didn't work

Size-Overall14%−0.05

Small

Stitch/Finish/Polish14%−0.02

The next day it just wouldnt sew correctly again

Socket/Port/Plug14%−0.05

Wrong Plug - Beware

Love

Ease Of Use29%+1.95

Easy to use

it's easy to manage

Easy to thread and use

Value For Money11%+0.67

worth it

Excellent value for money

Good value

Quality-Overall10%+0.66

A great little machine

Brilliant Quality Overlocker

Good quality

Stitch/Finish/Polish10%−0.02

alterations look very professionally finished

Good finishing

the stitches are perfect

Instructions/User Manual/Troubleshooting7%−0.08

instruction book clear

Nice clean stitching good instructions

Great instruction manual and plenty of tips, threading and uses for this exact model on UTube

Return

3.2% Return rate 0% Fixable by listing

Stitch/Finish/Polish15%▅█▄▃▄█

The next day it just wouldnt sew correctly again

Functionality-Overall15%▅█▄▃▃▆

Didn't work

Jamming/Clogging11%▁▄▂█▁▁
Quality-Overall8%▃▁▃▄█▁
Instructions/User Manual/Troubleshooting7%▁▁▄█▆▁

as the instruction book isn't great

This overlocker is the hardest to thread I have ever seen the instructions

4 stars due to poor instruction book

FAQ

Common Overlocker Sewing Machine questions

Answered from the same tracked data.