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Over Sink Drainer Rack

Fail

Demand is soft, at -40.2% this quarter, so Over Sink Drainer Rack is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£62K/yr110K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
54%top-5 click share · 22 brands · 30 sellers

Flapen Score

Over Sink Drainer Rack against its category

The dotted line is the Home & Garden average. Past it, Over Sink Drainer Rack is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over Sink Drainer Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Over Sink Drainer Rack 110K times last year and spent an estimated £62K. The top 5 brands take 56% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
2.4%
Market size, estimated
£62Ka year
Peak month
January1.8× the quietest month
Top search term
over sink drainer rack41K searches a year

02 · Price

A sale here is worth £23.24.

Listings sell for £23.24 on average, from £6.34 to £64.91. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £23.24 that is £0 to £2K a year per listing.

Average price
£23.24inside the $15 to $100 sweet spot
Price range
£6.34–£64.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 32.9% of listings are out of stock. The average listing ranks #556 within Racks & Holders. It carries 520 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
65%
Out of stock, average day
32.9%
Average rank
#556in Racks & Holders
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
520per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Over Sink Drainer Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

22 rising

Sellers

30

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

54%

Top 20: 96%

Open market

40%

  • PurKeep22%
  • ADBIU13%
  • Liwankaqi10%
  • romision7%
  • WUDLEP4%
  • NBYTLT4%

Demand

Over Sink Drainer Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Over Sink Drainer Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over sink drainer rack41K/yr
  • over the sink dish drying rack26K/yr
  • over sink dish rack13K/yr
  • over sink storage8K/yr
  • over sink drainer6K/yr
  • over sink shelf5K/yr
  • over sink drying rack3K/yr
  • oversink drainer rack4K/yr
  • dish drainer rack over sink3K/yr

Reviews and returns

What reviews say buyers love and hate about Over Sink Drainer Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.12

it feels flimsy

Bit flimsy

The item is not sturdy either

Size-Overall10%−0.04

Small

The utensil holder doesnt fit properly

The parts don't fit together

Quality-Overall9%−0.01

Not the best or worst

Really poor quality

Rubbish

Advertised Vs Actual Product5%−0.05

Doesn't do what it says on the specs

item does not match the description

Not as pictured

Assembly/Installation4%+1.16

Took some time to assemble

Not very easy to assembly

The assembly was a little trickier than expected at first

Love

Quality-Overall16%−0.01

Excellent product

Great build quality

I thought the build quality was excellent

Ease Of Use15%+1.11

very easy to use

It was easy to assemble

Easy to use and put away

Value For Money11%+0.91

great value for money

Good price

Worth it

Assembly/Installation10%+1.16

very easy to assemble

It is easy to set up

Assembly was really easy

Strength8%−0.12

Easy to set up with good affordable sturdy parts

Strong and sturdy

feels very solid

Return

2.7% Return rate 67% Fixable by listing

Size-Overall54%▇▅▇▆▅█

Small

The utensil holder doesnt fit properly

The parts don't fit together

Strength9%█▅▂▅▄▃

it feels flimsy

Bit flimsy

The item is not sturdy either

Quality-Overall9%██▄▆▄▂

Not the best or worst

Really poor quality

Rubbish

Defective Material/Parts3%▁▁▁█▁▂
Functionality-Overall3%█▄▁▇▅▇

FAQ

Common Over Sink Drainer Rack questions

Answered from the same tracked data.