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Over Door Storage

soft demand (-9.3% this quarter) — Over Door Storage doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51

Market size 40Growth 20Conversion 29Competition 40Returns 88Price range 70Avg price 67Brand share 38Review moat 46Quality gap 35
This niche Category average · 5,777 niches

Is Over Door Storage profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Over Door Storage is a £203K/yr Amazon United Kingdom market (616K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Over Door Storage: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.3% over the last 90 days and 2.3% of searches end in a purchase.

£203K

revenue / yr

Units sold / yr15K
Search volume / yr-9.3%616K
Conversion rate2.3%
Avg price£14.08

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 15
Top-5 product click share61%
Open market18%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews1,883

Top Over Door Storage products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£20K£41K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

  • Lifewit30%
  • ULG26%
  • SpaceAid10%
  • SONGMICS10%
  • GRANNY SAYS6%
  • VyGrow5%
  • Open — no brand owns it (5 brands, 13%)

Over Door Storage demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume616KCVR2.3%Products20Brands11Top 5 Brands82%OOS Rate5.1%Rating4.5★Reviews1,883Avg BSR#15
20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Over Door Storage search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • over door storage155K/yr
  • over the door storage60K/yr
  • hanging shelves64K/yr
  • door storage51K/yr
  • back of door storage41K/yr
  • hanging organiser27K/yr
  • door hanging storage29K/yr
  • door organiser22K/yr
  • over the door organiser19K/yr
  • door storage organiser22K/yr

What reviews say buyers love and hate about Over Door Storage

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Storage Capacity31%

Perfect storage

Strength16%

Easy assembly sturdy very pleased

Quality-Overall13%

Amazing quality

Value For Money7%

really good value for money

Assembly/Installation6%

easy to set up

What buyers complain about

70% of reviews
Strength12%

Very flimsy

Quality-Overall12%

Rubbish

Size-Overall9%

The hangers dont fit the door

Durability7%

Broke quick

Suction5%

Nede to use suction

Over Door Storage return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Strength
10%
3Quality-Overall
9%
4Defective Material/Parts
3%
5Compatibility-Overall
3%

Common Over Door Storage questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Over Door Storage 43/100 on Amazon United Kingdom — Skip it. The niche generates £203K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Over Door Storage on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.8× the quietest.