Is over door storage profitable to sell on Amazon United Kingdom?

The niche generates £203K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (43/100).

How competitive is the over door storage niche?

11 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in over door storage?

Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.3%.

When does demand for over door storage peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the over door storage niche?

Listings span £8.53–£29.76; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 1,883 reviews — the moat a new listing must climb.

over door storage

Skip it

Soft demand (-9.3% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Good£8.53–£29.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.08

avg listing price — sweet spot $15–$100

Review moat

Okay1,882.95

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£203K

£203K/yr · 616K searches

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, over door storage is a £203K/yr Amazon United Kingdom market (616K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

over door storage market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £176K–£211K; units × avg price
Conversion rate: 2.3%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.1%
Avg brand age: 27 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

13%

Lifewit30%
ULG26%
SpaceAid10%
SONGMICS10%
GRANNY SAYS6%
VyGrow5%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top over door storage search terms

over door storage155K/yr -18.5%1.1% conv.
over the door storage60K/yr -3.6%1.3% conv.
hanging shelves64K/yr -15.8%0.2% conv.
door storage51K/yr -21.6%1.3% conv.
back of door storage41K/yr -11.7%1.6% conv.
hanging organiser27K/yr +24.4%0.6% conv.
door hanging storage29K/yr -3.7%1.1% conv.
door organiser22K/yr -1.6%1.3% conv.
over the door organiser19K/yr +26.2%1.1% conv.
door storage organiser22K/yr -14.9%1.4% conv.

All search terms

Top over door storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ULG 5-Tier Over Door Organizer with 5 Large Pockets 10 Mesh Side Pockets 44 lbs Weight Capacity Hanging Storage Organizer with Clear Window for Bedroom Bathroom Kitchen RV Camper Beige

ULG£16.084.5★8,580 rev

Lifewit Over the Door Storage Clear Hanging Organiser with 4 Side Pockets Anti Tilt 40 lbs Load Behind Door for Dorm University Essentials Room Bedroom Nursery Grey 5 Shelf 1 Pack

Lifewit£10.184.5★1,984 rev

SpaceAid 1 Pack Over The Door Organizer with 5 Large Pockets and 10 Mesh Side Pockets 5 Layers Door Organizer Hanging with Clear Window for Bedroom Bathroom Pantry and Nursery White

SpaceAid£13.164.7★486 rev

GRANNY SAYS 4-Shelf Over Door Storage Organiser Pack of 1 Back of Door Hanging Organiser Grey Clear Window Hanging Storage Shelf for Bedroom Wardrobe Organising Accessories Clothes Toys Nappy

GRANNY SAYS£11.664.6★1,914 rev

SONGMICS Over Door Storage Organiser Wardrobe Storage Organiser Behind Door Hanging Organiser 4 Pockets for Bedroom Office Pantry Kitchen 12 x 33.5 x 100 cm Cloud White RDH004W01

SONGMICS£9.124.5★3,640 rev

Newest

by launch date

Lifewit Over the Door Storage 35*14*108.5cm Hanging Organiser Shelves with Large Clear Pockets Toy Stuffed Animal Storage for Newborn Nursery Baby Essentials in Dorm Pantry Bedroom Closet Grey

Lifewit£8.53166 rev

3mo ago

SONGMICS Over-the-Door Organiser 5-Compartment Foldable Hanging Shelf Door Hanging Storage Organiser Metal Hooks Transparent Side Pockets Cloud White RDH010WH01

SONGMICS£11.7361 rev

3mo ago

Lifewit Over the Door Organizer Wardrobe Storage Organiser with Adjustable Metal Hangers hanging shelves Behind Door for Bedroom Bathroom Pantry Nursery Kitchen Dorm 5 Shelf Grey

Lifewit£10.6082 rev

10mo ago

SpaceAid 1 Pack Over The Door Organizer with 5 Large Pockets and 10 Mesh Side Pockets 5 Layers Door Organizer Hanging with Clear Window for Bedroom Bathroom Pantry and Nursery White

SpaceAid£13.16486 rev

1y ago

SpaceAid 1 Pack Over The Door Organizer with 5 Large Pockets and 10 Mesh Side Pockets 5 Layers Door Organizer Hanging with Clear Window for Bedroom Bathroom Pantry and Nursery Gray

SpaceAid£12.91486 rev

1y ago

What buyers say about over door storage

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity31%

“Perfect storage”

Strength16%

“Easy assembly sturdy very pleased”

Quality-Overall13%

“Amazing quality”

Value For Money7%

“really good value for money”

Assembly/Installation6%

“easy to set up”

Size-Overall5%

“Fits well”

Ease Of Use4%

“Very handy, easy to use, just the job”

Advertised Vs Actual Product3%

“Performs as it should”

Efficiency2%

“Does the job well”

Design-Overall2%

“Well designed”

What buyers complain about

Strength12%

“Very flimsy”

Quality-Overall12%

“Rubbish”

Size-Overall9%

“The hangers dont fit the door”

Durability7%

“Broke quick”

Suction5%

“Nede to use suction”

Design-Overall5%

“doesnt look good enough”

Material Quality5%

“the rest is just material”

Functionality-Overall5%

“Absolutely rubbish couldn't hold up a feather”

Storage Capacity5%

“did not have a large storage space”

Defective Material/Parts3%

“__ Damaged item was sent to me with missing parts”

Top return reasons

Size-Overall52%

Strength10%

Quality-Overall9%

Defective Material/Parts3%

Compatibility-Overall3%

Material Quality2%

Add-Ons/Attachments2%

Color2%

Assembly/Installation1%

Smell1%

Common questions

Is over door storage profitable to sell on Amazon United Kingdom?: The niche generates £203K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (43/100).
How competitive is the over door storage niche?: 11 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in over door storage?: Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 1.3%.
When does demand for over door storage peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the over door storage niche?: Listings span £8.53–£29.76; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 1,883 reviews — the moat a new listing must climb.