Over Door Storage
FailDemand is soft, at -9.3% this quarter, so Over Door Storage is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £203K/yr616K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 15 sellers
Flapen Score
Over Door Storage against its category
The dotted line is the Home & Garden average. Past it, Over Door Storage is stronger. Inside it, weaker.
Market
The Over Door Storage market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Over Door Storage 616K times last year and spent an estimated £203K. The top 5 brands take 82% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 616K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £203Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- over door storage155K searches a year
02 · Price
A sale here is worth £14.08.
Listings sell for £14.08 on average, from £8.53 to £29.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £14.08 that is £4K to £7K a year per listing.
- Average price
- £14.08under the $15 to $100 sweet spot
- Price range
- £8.53–£29.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #15 within Storage & Organisation. It carries 1,883 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #15in Storage & Organisation
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,883per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Over Door Storage products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ULG 5-Tier Over Door Organizer with 5 Large Pockets 10 Mesh Side Pockets 44 lbs Weight Capacity Hanging Storage Organizer with Clear Window for Bedroom Bathroom Kitchen RV Camper Beige
- Price
- £16.08
- Rating
- 4.5/5
- Reviews
- 8,580
- Age
- 3y ago
Lifewit Over the Door Storage Clear Hanging Organiser with 4 Side Pockets Anti Tilt 40 lbs Load Behind Door for Dorm University Essentials Room Bedroom Nursery Grey 5 Shelf 1 Pack
- Price
- £10.18
- Rating
- 4.5/5
- Reviews
- 1,984
- Age
- 1y ago
SpaceAid 1 Pack Over The Door Organizer with 5 Large Pockets and 10 Mesh Side Pockets 5 Layers Door Organizer Hanging with Clear Window for Bedroom Bathroom Pantry and Nursery White
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 1y ago
GRANNY SAYS 4-Shelf Over Door Storage Organiser Pack of 1 Back of Door Hanging Organiser Grey Clear Window Hanging Storage Shelf for Bedroom Wardrobe Organising Accessories Clothes Toys Nappy
- Price
- £11.66
- Rating
- 4.6/5
- Reviews
- 1,914
- Age
- 3y ago
SONGMICS Over Door Storage Organiser Wardrobe Storage Organiser Behind Door Hanging Organiser 4 Pockets for Bedroom Office Pantry Kitchen 12 x 33.5 x 100 cm Cloud White RDH004W01
- Price
- £9.12
- Rating
- 4.5/5
- Reviews
- 3,640
- Age
- 2y ago
Trending
90-day click momentum
SONGMICS Over-the-Door Organiser 5-Compartment Foldable Hanging Shelf Door Hanging Storage Organiser Metal Hooks Transparent Side Pockets Cloud White RDH010WH01
- Price
- £11.73
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 3mo ago
SpaceAid 1 Pack Over The Door Organizer with 5 Large Pockets and 10 Mesh Side Pockets 5 Layers Door Organizer Hanging with Clear Window for Bedroom Bathroom Pantry and Nursery White
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 1y ago
Lifewit Over the Door Storage 35*14*108.5cm Hanging Organiser Shelves with Large Clear Pockets Toy Stuffed Animal Storage for Newborn Nursery Baby Essentials in Dorm Pantry Bedroom Closet Grey
- Price
- £8.53
- Rating
- 4.8/5
- Reviews
- 166
- Age
- 3mo ago
VyGrow Over The Door Storage Metal Door Organiser Hanging with 5 Adjustable Baskets and Coat Hook Behind The Door Storage for Bedroom Closet Bathroom Pantry Cabinet Kitchen Black
- Price
- £25.40
- Rating
- 4.5/5
- Reviews
- 673
- Age
- 1y ago
Lifewit Over the Door Storage Clear Hanging Organiser with 4 Side Pockets Anti Tilt 40 lbs Load Behind Door for Dorm University Essentials Room Bedroom Nursery Beige 5 Shelf 1 Pack
- Price
- £10.12
- Rating
- 4.5/5
- Reviews
- 1,984
- Age
- 2y ago
Newest
by launch dateLifewit Over the Door Storage 35*14*108.5cm Hanging Organiser Shelves with Large Clear Pockets Toy Stuffed Animal Storage for Newborn Nursery Baby Essentials in Dorm Pantry Bedroom Closet Grey
- Price
- £8.53
- Rating
- 4.8/5
- Reviews
- 166
- Age
- 3mo ago
SONGMICS Over-the-Door Organiser 5-Compartment Foldable Hanging Shelf Door Hanging Storage Organiser Metal Hooks Transparent Side Pockets Cloud White RDH010WH01
- Price
- £11.73
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 3mo ago
Lifewit Over the Door Organizer Wardrobe Storage Organiser with Adjustable Metal Hangers hanging shelves Behind Door for Bedroom Bathroom Pantry Nursery Kitchen Dorm 5 Shelf Grey
- Price
- £10.60
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 10mo ago
SpaceAid 1 Pack Over The Door Organizer with 5 Large Pockets and 10 Mesh Side Pockets 5 Layers Door Organizer Hanging with Clear Window for Bedroom Bathroom Pantry and Nursery White
- Price
- £13.16
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 1y ago
SpaceAid 1 Pack Over The Door Organizer with 5 Large Pockets and 10 Mesh Side Pockets 5 Layers Door Organizer Hanging with Clear Window for Bedroom Bathroom Pantry and Nursery Gray
- Price
- £12.91
- Rating
- 4.7/5
- Reviews
- 486
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
13%
- Lifewit30%
- ULG26%
- SpaceAid10%
- SONGMICS10%
- GRANNY SAYS6%
- VyGrow5%
- Open — no brand owns it (5 brands, 13%)
Demand
Over Door Storage search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Over Door Storage search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- over door storage155K/yr
- over the door storage60K/yr
- hanging shelves64K/yr
- door storage51K/yr
- back of door storage41K/yr
- hanging organiser27K/yr
- door hanging storage29K/yr
- door organiser22K/yr
- over the door organiser19K/yr
- door storage organiser22K/yr
Reviews and returns
What reviews say buyers love and hate about Over Door Storage
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very flimsy
Weak hooks
Flimsy
Rubbish
very low quality item - keeps on collapsing
Poor quality
The hangers dont fit the door
Didn't fit
Not suitable for my shoes they kept falling out
Broke quick
Not that durable
Keeps falling off
Nede to use suction
The only thing is that I will set the bottom suction cups with some silicon on the sticky discs provided as they do not hold and opening and closing the door, shunts the whole thing along and eventually hits the hinges when it moves too far in, or the other way hits the door, too far out so needs a more secure anchor
Love
Perfect storage
loads of storage
Good storage idea
Easy assembly sturdy very pleased
Sturdy and easy to build
Surprisingly strong
Amazing quality
Good quality it is good for organising your bathroom
it's seems fantastic quality not flimsy
really good value for money
Excellent value
Good Value
easy to set up
Easy to assemble
Easy to install
Return
1.3% Return rate 63% Fixable by listing
The hangers dont fit the door
Didn't fit
Not suitable for my shoes they kept falling out
Very flimsy
Weak hooks
Flimsy
Rubbish
very low quality item - keeps on collapsing
Poor quality
__ Damaged item was sent to me with missing parts
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over Door Storage questions
Answered from the same tracked data.