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Over Door Mirror

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -7.5% this quarter, so Over Door Mirror is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£117K/yr202K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
53%top-5 click share · 16 brands · 23 sellers

Flapen Score

Over Door Mirror against its category

The dotted line is the Home & Garden average. Past it, Over Door Mirror is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over Door Mirror market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Over Door Mirror 202K times last year and spent an estimated £117K. The top 5 brands take 74% of clicks. Demand peaks in Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
2.1%
Market size, estimated
£117Ka year
Peak month
September1.7× the quietest month
Top search term
over door mirror41K searches a year

02 · Price

A sale here is worth £27.89.

Listings sell for £27.89 on average, from £6.19 to £97.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £27.89 that is £0 to £3K a year per listing.

Average price
£27.89inside the $15 to $100 sweet spot
Price range
£6.19–£97.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #156 within Mirrors. It carries 749 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
56%
Out of stock, average day
8.2%
Average rank
#156in Mirrors
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
749per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Over Door Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

21%

  • SONGMICS27%
  • Dripex20%
  • CROWNSHOP16%
  • Warmiehomy6%
  • Trendi5%
  • Reflex Sales and Marketing Ltd5%

Demand

Over Door Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Over Door Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over door mirror41K/yr
  • door mirror37K/yr
  • over the door mirror34K/yr
  • door mirror full length19K/yr
  • over door mirror full length18K/yr
  • door hanging mirror13K/yr
  • over the door mirror full length8K/yr
  • hanging mirror full length7K/yr
  • over the door full length mirror5K/yr
  • mirror door5K/yr

Reviews and returns

What reviews say buyers love and hate about Over Door Mirror

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Mounting16%−0.09

Instructions do NOT explain wall mounting

Does the job don't know really what the screws supplied because I just hooked it onto the mirror without anything

there are no instructions for mounting it against a wall

Quality-Overall12%+1.44

Do not buy this mirror, terrible quality

paid a premium price expecting a premium product

Poor quality

Size-Overall11%+0.33

it was a lot smaller

Not as big or nice as the pictures show

Strength10%−0.05

The over the door hooks are very disappointing thin and flimsy

The hooks they have provided are so flimsy

However the hanging parts that come with the mirror are incredibly flimsy

Defective Material/Parts5%−0.05

Item has been received faulty

Love

Quality-Overall24%+1.44

good quality easy to set up

Perfect well made

Good quality

Value For Money15%+0.34

Worth it

Good price

Excellent value

Size-Overall12%+0.33

A really good fit

Easy to fit

mirrors look Great fitted

Assembly/Installation11%+1.27

Easy assembly

Easy to assemble

Easy to install

Ease Of Use7%+0.79

easy to use

Looks great, easy to put on

Its easy to hang

Return

0.9% Return rate 49% Fixable by listing

Size-Overall38%▇█▇▆█▆

it was a lot smaller

Not as big or nice as the pictures show

Defective Material/Parts9%▂▂▆▃█▆

Item has been received faulty

Quality-Overall7%▄▅▂▄▅█

Do not buy this mirror, terrible quality

paid a premium price expecting a premium product

Poor quality

Frame Quality6%▆▅▄█▂▁
Weight Heavy4%█▄▄▅▃▃

Very heavy for my elderly dad

FAQ

Common Over Door Mirror questions

Answered from the same tracked data.