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Over Door Airer

Fail

Demand is soft, at -33.4% this quarter, so Over Door Airer is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£49K/yr124K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
64%top-5 click share · 13 brands · 24 sellers

Flapen Score

Over Door Airer against its category

The dotted line is the Home & Garden average. Past it, Over Door Airer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over Door Airer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Over Door Airer 124K times last year and spent an estimated £49K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
3.2%
Market size, estimated
£49Ka year
Peak month
September3.3× the quietest month
Top search term
over door airer32K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £6.49 to £20.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£6.49–£20.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #236 within Storage & Organisation. It carries 317 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
41%
Out of stock, average day
14.6%
Average rank
#236in Storage & Organisation
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Over Door Airer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

24

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

22%

  • Rainberg23%
  • OHS21%
  • Kleeneze11%
  • Knight11%
  • HomlyPro7%
  • DYUEE6%

Demand

Over Door Airer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Over Door Airer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • over door airer32K/yr
  • over door clothes drying rack11K/yr
  • over door airer clothes drying rack11K/yr
  • over the door airer11K/yr
  • clothes airer over door7K/yr
  • over door drying rack10K/yr
  • over door clothes airer17K/yr
  • over the door clothes airer8K/yr
  • door airer6K/yr
  • over the door drying rack4K/yr

Reviews and returns

What reviews say buyers love and hate about Over Door Airer

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Strength”
0.6%of orders come back
“not as sturdy as would like”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Over Door Airer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data