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Over Door Airer

Fail

Demand is soft, at -33.4% this quarter, so Over Door Airer is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£49K/yr124K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
64%top-5 click share · 13 brands · 24 sellers

Flapen Score

Over Door Airer against its category

The dotted line is the Home & Garden average. Past it, Over Door Airer is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over Door Airer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Over Door Airer 124K times last year and spent an estimated £49K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
3.2%
Market size, estimated
£49Ka year
Peak month
September3.3× the quietest month
Top search term
over door airer32K searches a year

02 · Price

A sale here is worth £12.22.

Listings sell for £12.22 on average, from £6.49 to £20.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.

Average price
£12.22under the $15 to $100 sweet spot
Price range
£6.49–£20.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #236 within Storage & Organisation. It carries 317 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
41%
Out of stock, average day
14.6%
Average rank
#236in Storage & Organisation
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Over Door Airer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

24

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

22%

  • Rainberg23%
  • OHS21%
  • Kleeneze11%
  • Knight11%
  • HomlyPro7%
  • DYUEE6%

Demand

Over Door Airer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Over Door Airer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over door airer32K/yr
  • over door clothes drying rack11K/yr
  • over door airer clothes drying rack11K/yr
  • over the door airer11K/yr
  • clothes airer over door7K/yr
  • over door drying rack10K/yr
  • over door clothes airer17K/yr
  • over the door clothes airer8K/yr
  • door airer6K/yr
  • over the door drying rack4K/yr

Reviews and returns

What reviews say buyers love and hate about Over Door Airer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength19%−0.16

not as sturdy as would like

Flimsy

Seemed a bit flimsy

Size-Overall14%−0.12

Small

it is very short

Doesnt fit

Quality-Overall5%

which does not exactly suggest great build quality

Poor quality

it is not a premium-quality device

Ease Of Use3%+0.76

so unable to use it

because you end up fiddling with it every time

It can get a little bit fiddly to fold

Durability2%−0.06

bent before use

Flimsy and falls apart all the time

I doubt it will be a long-lasting product

Love

Ease Of Use11%+0.76

Easy to use

Really handy

Easy to put together

Strength11%−0.16

it's not flimsy or complicated

Pretty sturdy

This clothes airer is sturdy

Quality-Overall9%

I am impressed with the build quality of this door rack

its reasonably made

Excellent quality

Moist/Dry8%+0.67

Good quality perfect for air drying at uni

Good clothes dryer

Excellent for drying space

Advertised Vs Actual Product6%+0.58

works exactly as needed

Exactly as advertised

As described

Return

0.6% Return rate 44% Fixable by listing

Size-Overall35%▆▇▄▅▇█

Small

it is very short

Doesnt fit

Defective Material/Parts16%▆█▆▅▄▃
Strength13%▅▁▄▅█▄

not as sturdy as would like

Flimsy

Seemed a bit flimsy

Quality-Overall5%▃▁▃█▂▁

which does not exactly suggest great build quality

Poor quality

it is not a premium-quality device

Assembly/Installation3%▁▇█▇▁█

FAQ

Common Over Door Airer questions

Answered from the same tracked data.