Over Door Airer
FailDemand is soft, at -33.4% this quarter, so Over Door Airer is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £49K/yr124K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 24 sellers
Flapen Score
Over Door Airer against its category
The dotted line is the Home & Garden average. Past it, Over Door Airer is stronger. Inside it, weaker.
Market
The Over Door Airer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Over Door Airer 124K times last year and spent an estimated £49K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £49Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- over door airer32K searches a year
02 · Price
A sale here is worth £12.22.
Listings sell for £12.22 on average, from £6.49 to £20.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.
- Average price
- £12.22under the $15 to $100 sweet spot
- Price range
- £6.49–£20.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #236 within Storage & Organisation. It carries 317 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 41%
- Out of stock, average day
- 14.6%
- Average rank
- #236in Storage & Organisation
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 317per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Over Door Airer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rainberg Over The Door Clothes Airer Foldable 10-Bar Drying Rack Easy to Pull and Open Clothe Airer indoor/Outdoor Drying Rack with 4kg Washing Line Drying Space.
- Price
- £14.24
- Rating
- 4.4/5
- Reviews
- 464
- Age
- 4y ago

OHS Over Door Airer White Hanging Foldable Drying Rack Laundry Towels Clothes Airer Sturdy Easy to Pull and Open 5m Over Door Clothes Drying Rack Indoor Small Space 125 x 50 x 28cm
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago

Kleeneze Overdoor Clothes Airer 3 Tier Indoor Drying Rack 7m
- Price
- £17.62
- Rating
- 4.3/5
- Reviews
- 800
- Age
- 5y ago

Knight 3-Tier Over The Door Clothes Airer | Foldable Clothes Rail with Corner Spaces for Hangers | Sturdy Hanging Washing Laundry Airer | Indoor Clothes Drying Rack for Small Spaces (White)
- Price
- £20.04
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

OHS Over Door Clothes Drying Rack Tiered Foldable Drying Rack Easy to Pull and Open Over Door Airer Indoor Outdoor Multi-Tiered Design Clothes Airer White
- Price
- £11.73
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago
Trending
estimated 90-day click momentum
HomlyPro Over Door Clothes Drying Rack 10 Bar Foldable Hanging Drying Rack Space Saving Laundry Organizer Heavy Duty Clothes Airer Indoor & Outdoor Garment Storage Solution (Grey)
- Price
- £13.50
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5y ago

Over The Door Hanger Space-Saving Drying Rack for Coats & Clothing
- Price
- £11.44
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 7mo ago

UR CHOICE Over Door Clothes Airer
- Price
- £14.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

ARUUJ 7m Over the Door Drying Clothes Airer - Indoor Outdoor Caravan Foldable Utility Airers White Metal Laundry Towel Rail Dryer - Laundry Washing Line Rack Balcony Doors Window Hanger
- Price
- £14.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Knight 3-Tier Over The Door Clothes Airer | Foldable Clothes Rail with Corner Spaces for Hangers | Sturdy Hanging Washing Laundry Airer | Indoor Clothes Drying Rack for Small Spaces (White)
- Price
- £20.04
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch date
UR CHOICE Over Door Clothes Airer
- Price
- £14.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Over The Door Hanger Space-Saving Drying Rack for Coats & Clothing
- Price
- £11.44
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 7mo ago

JVL Over Door Concertina Drying Airer - 4.5M White
- Price
- £11.80
- Rating
- 3.3/5
- Reviews
- 700
- Age
- 11mo ago

caprican Over-the-Door Utility Clothes Airer 7m | Heavy-Duty Folding Indoor Laundry Rack | Space-Saving Hanging Dryer for Bathroom Caravan & Balcony | Rust-Resistant White Metal (1 Rack)
- Price
- £6.49
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

Over Door Clothes Drying Rack 2Pcs Folding Steel Hanging Coat Rack Foldable
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
22%
- Rainberg23%
- OHS21%
- Kleeneze11%
- Knight11%
- HomlyPro7%
- DYUEE6%
Demand
Over Door Airer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Over Door Airer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- over door airer32K/yr
- over door clothes drying rack11K/yr
- over door airer clothes drying rack11K/yr
- over the door airer11K/yr
- clothes airer over door7K/yr
- over door drying rack10K/yr
- over door clothes airer17K/yr
- over the door clothes airer8K/yr
- door airer6K/yr
- over the door drying rack4K/yr
Reviews and returns
What reviews say buyers love and hate about Over Door Airer
We read the reviews and the return reasons for every product selling here.
“not as sturdy as would like”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over Door Airer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









