Over Door Airer
FailDemand is soft, at -33.4% this quarter, so Over Door Airer is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £49K/yr124K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 24 sellers
Flapen Score
Over Door Airer against its category
The dotted line is the Home & Garden average. Past it, Over Door Airer is stronger. Inside it, weaker.
Market
The Over Door Airer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Over Door Airer 124K times last year and spent an estimated £49K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £49Ka year
- Peak month
- September3.3× the quietest month
- Top search term
- over door airer32K searches a year
02 · Price
A sale here is worth £12.22.
Listings sell for £12.22 on average, from £6.49 to £20.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.22 that is £1K to £3K a year per listing.
- Average price
- £12.22under the $15 to $100 sweet spot
- Price range
- £6.49–£20.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #236 within Storage & Organisation. It carries 317 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 41%
- Out of stock, average day
- 14.6%
- Average rank
- #236in Storage & Organisation
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 317per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Over Door Airer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rainberg Over The Door Clothes Airer Foldable 10-Bar Drying Rack Easy to Pull and Open Clothe Airer indoor/Outdoor Drying Rack with 4kg Washing Line Drying Space.
- Price
- £14.24
- Rating
- 4.4/5
- Reviews
- 464
- Age
- 4y ago

OHS Over Door Airer White Hanging Foldable Drying Rack Laundry Towels Clothes Airer Sturdy Easy to Pull and Open 5m Over Door Clothes Drying Rack Indoor Small Space 125 x 50 x 28cm
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago

Kleeneze Overdoor Clothes Airer 3 Tier Indoor Drying Rack 7m
- Price
- £17.62
- Rating
- 4.3/5
- Reviews
- 800
- Age
- 5y ago

Knight 3-Tier Over The Door Clothes Airer | Foldable Clothes Rail with Corner Spaces for Hangers | Sturdy Hanging Washing Laundry Airer | Indoor Clothes Drying Rack for Small Spaces (White)
- Price
- £20.04
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago

OHS Over Door Clothes Drying Rack Tiered Foldable Drying Rack Easy to Pull and Open Over Door Airer Indoor Outdoor Multi-Tiered Design Clothes Airer White
- Price
- £11.73
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago
Trending
90-day click momentum
HomlyPro Over Door Clothes Drying Rack 10 Bar Foldable Hanging Drying Rack Space Saving Laundry Organizer Heavy Duty Clothes Airer Indoor & Outdoor Garment Storage Solution (Grey)
- Price
- £13.50
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 5y ago

Over The Door Hanger Space-Saving Drying Rack for Coats & Clothing
- Price
- £11.44
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 7mo ago

UR CHOICE Over Door Clothes Airer
- Price
- £14.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

ARUUJ 7m Over the Door Drying Clothes Airer - Indoor Outdoor Caravan Foldable Utility Airers White Metal Laundry Towel Rail Dryer - Laundry Washing Line Rack Balcony Doors Window Hanger
- Price
- £14.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Knight 3-Tier Over The Door Clothes Airer | Foldable Clothes Rail with Corner Spaces for Hangers | Sturdy Hanging Washing Laundry Airer | Indoor Clothes Drying Rack for Small Spaces (White)
- Price
- £20.04
- Rating
- 4.3/5
- Reviews
- 80
- Age
- 1y ago
Newest
by launch date
UR CHOICE Over Door Clothes Airer
- Price
- £14.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

Over The Door Hanger Space-Saving Drying Rack for Coats & Clothing
- Price
- £11.44
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 7mo ago

JVL Over Door Concertina Drying Airer - 4.5M White
- Price
- £11.80
- Rating
- 3.3/5
- Reviews
- 700
- Age
- 11mo ago

caprican Over-the-Door Utility Clothes Airer 7m | Heavy-Duty Folding Indoor Laundry Rack | Space-Saving Hanging Dryer for Bathroom Caravan & Balcony | Rust-Resistant White Metal (1 Rack)
- Price
- £6.49
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

Over Door Clothes Drying Rack 2Pcs Folding Steel Hanging Coat Rack Foldable
- Price
- £7.24
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
24
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
22%
- Rainberg23%
- OHS21%
- Kleeneze11%
- Knight11%
- HomlyPro7%
- DYUEE6%
Demand
Over Door Airer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Over Door Airer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- over door airer32K/yr
- over door clothes drying rack11K/yr
- over door airer clothes drying rack11K/yr
- over the door airer11K/yr
- clothes airer over door7K/yr
- over door drying rack10K/yr
- over door clothes airer17K/yr
- over the door clothes airer8K/yr
- door airer6K/yr
- over the door drying rack4K/yr
Reviews and returns
What reviews say buyers love and hate about Over Door Airer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as sturdy as would like
Flimsy
Seemed a bit flimsy
Small
it is very short
Doesnt fit
which does not exactly suggest great build quality
Poor quality
it is not a premium-quality device
so unable to use it
because you end up fiddling with it every time
It can get a little bit fiddly to fold
bent before use
Flimsy and falls apart all the time
I doubt it will be a long-lasting product
Love
Easy to use
Really handy
Easy to put together
it's not flimsy or complicated
Pretty sturdy
This clothes airer is sturdy
I am impressed with the build quality of this door rack
its reasonably made
Excellent quality
Good quality perfect for air drying at uni
Good clothes dryer
Excellent for drying space
works exactly as needed
Exactly as advertised
As described
Return
0.6% Return rate 44% Fixable by listing
Small
it is very short
Doesnt fit
not as sturdy as would like
Flimsy
Seemed a bit flimsy
which does not exactly suggest great build quality
Poor quality
it is not a premium-quality device
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over Door Airer questions
Answered from the same tracked data.









