Over Bath Airer
FailDemand is soft, at -38.9% this quarter, so Over Bath Airer is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £37K/yr63K searches / yr
- 90-day growth
- -38.9%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 17 sellers
Flapen Score
Over Bath Airer against its category
The dotted line is the Home & Garden average. Past it, Over Bath Airer is stronger. Inside it, weaker.
Market
The Over Bath Airer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Over Bath Airer 63K times last year and spent an estimated £37K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -38.9%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £37Ka year
- Peak month
- October3.3× the quietest month
- Top search term
- over bath clothes airer24K searches a year
02 · Price
A sale here is worth £20.81.
Listings sell for £20.81 on average, from £11.61 to £51.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.81 that is £0 to £2K a year per listing.
- Average price
- £20.81inside the $15 to $100 sweet spot
- Price range
- £11.61–£51.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #425 within Storage & Organisation. It carries 470 reviews at 4.13 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 20%
- Out of stock, average day
- 8.8%
- Average rank
- #425in Storage & Organisation
- Average rating
- 4.13 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 470per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Over Bath Airer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLACK+DECKER Extendable Over Bath Airers Two Colours Adjustable Rotation 10 Bars with 5.6m Total Drying Space Folds for Compact Storage Grey (63219 63229)
- Price
- £20.29
- Rating
- 4.2/5
- Reviews
- 491
- Age
- 3y ago

OHS Clothes Airer Over Bath Adjustable Rotation Clothes Drying Rack with 14 Bars Lightweight Foldable Metal Laundry Drying Rack for Indoor Use - Black
- Price
- £11.61
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 1y ago

Oypla Over Bath Clothes Laundry Airer Drying Rack Washing with 10m Drying Space
- Price
- £15.01
- Rating
- 3.7/5
- Reviews
- 305
- Age
- 6y ago

Leifheit Pegasus 190 Extendable Bathtub Airer Over the Bath Clothes Dryer Rustproof Small Airer for Indoor and Outdoor Use Blue and White 19 m
- Price
- £32.52
- Rating
- 4.4/5
- Reviews
- 2,348
- Age
- 14y ago

BLACK+DECKER Extendable Over Bath Airers Two Colours Adjustable Rotation 10 Bars with 5.6m Total Drying Space Folds for Compact Storage Aqua (63219 63229)
- Price
- £21.52
- Rating
- 4.2/5
- Reviews
- 491
- Age
- 3y ago
Trending
90-day click momentum
BLACK+DECKER Extendable Over Bath Airers Two Colours Adjustable Rotation 10 Bars with 5.6m Total Drying Space Folds for Compact Storage Grey (63219 63229)
- Price
- £20.29
- Rating
- 4.2/5
- Reviews
- 491
- Age
- 3y ago

Beldray 4 Tier Ladder Clothes Airer Extendable 3.4-6.1 m
- Price
- £19.16
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago

Leifheit Pegasus 190 Extendable Bathtub Airer Over the Bath Clothes Dryer Rustproof Small Airer for Indoor and Outdoor Use Blue and White 19 m
- Price
- £32.52
- Rating
- 4.4/5
- Reviews
- 2,348
- Age
- 14y ago

Minky Over Bath 9.5m Airer Holds Up to 10kg Adjustable for Flat Drying
- Price
- £24.60
- Rating
- 4.2/5
- Reviews
- 594
- Age
- 13y ago

Coopers of Stortford Over Bathtub Airer
- Price
- £16.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago
Newest
by launch date
OHS Clothes Airer Over Bath Adjustable Rotation Clothes Drying Rack with 14 Bars Lightweight Foldable Metal Laundry Drying Rack for Indoor Use - Black
- Price
- £11.61
- Rating
- 4.1/5
- Reviews
- 24
- Age
- 1y ago

Beldray 4 Tier Ladder Clothes Airer Extendable 3.4-6.1 m
- Price
- £19.16
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 1y ago

Coopers of Stortford Over Bathtub Airer
- Price
- £16.93
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 1y ago

Gr8 Home Telescopic Over Bath Clothes Airer | Extendable Drying Rack with 10 Bars | Foldable Laundry Clothes Horse for Bathroom Balcony & Indoor Dryer
- Price
- £19.52
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 2y ago

OHS Over Door Airer White Hanging Foldable Drying Rack Laundry Towels Clothes Airer Sturdy Easy to Pull and Open 5m Over Door Clothes Drying Rack Indoor Small Space 125 x 50 x 28cm
- Price
- £12.46
- Rating
- 4.4/5
- Reviews
- 136
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- BLACK+DECKER27%
- OHS17%
- Oypla13%
- Leifheit10%
- Gr8 Home7%
- Coopers of Stortford7%
Demand
Over Bath Airer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Search terms
Top Over Bath Airer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- over bath clothes airer24K/yr
- over bath airer15K/yr
- over the bath clothes airer8K/yr
- over bath drying rack4K/yr
- over bath airer clothes dryer3K/yr
- bath airer2K/yr
- over the bath airer4K/yr
- over bath clothes dryer2K/yr
Reviews and returns
What reviews say buyers love and hate about Over Bath Airer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Flimsy
Not very sturdy
A bit flimsy
Not as big as I expected
BUT the screws included to attach the feet are of the wrong size
too big
bent before use
was surprised how quickly it broke
eventually the feet broke off
Disappointed with the quality
Poor quality
The worst quality possible
Good product let down by poor assembly
The feet cant be dcrewed on as wrong screws supplied
Love
Very sturdy
Sturdy with the feet, Good value
solid
Excellent product as sensible price
Excellent value for money
Good value
well made and work fitted to the bath very very pleased
This item is top class
Excellent product
Good quality perfect for air drying at uni
Good dryer
Excellent for drying space
Easy to use
Handy to put over doors
Easy to store
Return
0.5% Return rate 31% Fixable by listing
Not as big as I expected
BUT the screws included to attach the feet are of the wrong size
too big
Disappointed with the quality
Poor quality
The worst quality possible
Flimsy
Not very sturdy
A bit flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over Bath Airer questions
Answered from the same tracked data.









