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Over Bath Airer

Fail

Demand is soft, at -38.9% this quarter, so Over Bath Airer is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£37K/yr63K searches / yr
90-day growth
-38.9%search demand this quarter
Competition
65%top-5 click share · 13 brands · 17 sellers

Flapen Score

Over Bath Airer against its category

The dotted line is the Home & Garden average. Past it, Over Bath Airer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Over Bath Airer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Over Bath Airer 63K times last year and spent an estimated £37K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-38.9%
Conversion, latest week
2.9%
Market size, estimated
£37Ka year
Peak month
October3.3× the quietest month
Top search term
over bath clothes airer24K searches a year

02 · Price

A sale here is worth £20.81.

Listings sell for £20.81 on average, from £11.61 to £51.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £20.81 that is £0 to £2K a year per listing.

Average price
£20.81inside the $15 to $100 sweet spot
Price range
£11.61–£51.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #425 within Storage & Organisation. It carries 470 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
20%
Out of stock, average day
8.8%
Average rank
#425in Storage & Organisation
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Over Bath Airer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

17

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • BLACK+DECKER27%
  • OHS17%
  • Oypla13%
  • Leifheit10%
  • Gr8 Home7%
  • Coopers of Stortford7%

Demand

Over Bath Airer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.3×

Search terms

Top Over Bath Airer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • over bath clothes airer24K/yr
  • over bath airer15K/yr
  • over the bath clothes airer8K/yr
  • over bath drying rack4K/yr
  • over bath airer clothes dryer3K/yr
  • bath airer2K/yr
  • over the bath airer4K/yr
  • over bath clothes dryer2K/yr

Reviews and returns

What reviews say buyers love and hate about Over Bath Airer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength33%−0.36

Flimsy

Not very sturdy

A bit flimsy

Size-Overall15%−0.05

Not as big as I expected

BUT the screws included to attach the feet are of the wrong size

too big

Durability4%−0.01

bent before use

was surprised how quickly it broke

eventually the feet broke off

Quality-Overall4%+0.57

Disappointed with the quality

Poor quality

The worst quality possible

Assembly/Installation4%−0.04

Good product let down by poor assembly

The feet cant be dcrewed on as wrong screws supplied

Love

Strength18%−0.36

Very sturdy

Sturdy with the feet, Good value

solid

Value For Money10%+0.76

Excellent product as sensible price

Excellent value for money

Good value

Quality-Overall9%+0.57

well made and work fitted to the bath very very pleased

This item is top class

Excellent product

Moist/Dry9%+0.88

Good quality perfect for air drying at uni

Good dryer

Excellent for drying space

Ease Of Use8%+0.39

Easy to use

Handy to put over doors

Easy to store

Return

0.5% Return rate 31% Fixable by listing

Size-Overall26%▂█▃▆▄█

Not as big as I expected

BUT the screws included to attach the feet are of the wrong size

too big

Defective Material/Parts25%█▃█▅▃▂
Quality-Overall6%▆▅▁█▆▁

Disappointed with the quality

Poor quality

The worst quality possible

Strength5%▁▂▂▄█▃

Flimsy

Not very sturdy

A bit flimsy

Add-Ons/Attachments5%█▄▇▇▁▆

FAQ

Common Over Bath Airer questions

Answered from the same tracked data.