over bath airer
Skip itSoft demand (-38.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£20.81avg listing price — sweet spot $15–$100
Price range
Great£11.61–£51.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great470avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£37K£37K/yr · 63K searches
Growth
Bad-38.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, over bath airer is a £37K/yr Amazon United Kingdom market (63K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
over bath airer market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £31K–£42K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #425
- Page quality
- 0%
- Prime
- 20%
- Sponsored
- 47%
- Out of stock
- 8.8%
- Avg brand age
- 49 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
17
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
20%
- BLACK+DECKER27%
- OHS17%
- Oypla13%
- Leifheit10%
- Gr8 Home7%
- Coopers of Stortford7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.9% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.3×
Top over bath airer search terms
- over bath clothes airer24K/yr
- over bath airer15K/yr
- over the bath clothes airer8K/yr
- over bath drying rack4K/yr
- over bath airer clothes dryer3K/yr
- bath airer2K/yr
- over the bath airer4K/yr
- over bath clothes dryer2K/yr
Top over bath airer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER Extendable Over Bath Airers Two Colours Adjustable Rotation 10 Bars with 5.6m Total Drying Space Folds for Compact Storage Grey (63219 63229)
BLACK+DECKER£20.294.2★491 rev
OHS Clothes Airer Over Bath Adjustable Rotation Clothes Drying Rack with 14 Bars Lightweight Foldable Metal Laundry Drying Rack for Indoor Use - Black
OHS£11.614.1★24 rev
Oypla Over Bath Clothes Laundry Airer Drying Rack Washing with 10m Drying Space
Oypla£15.013.7★305 rev
Leifheit Pegasus 190 Extendable Bathtub Airer Over the Bath Clothes Dryer Rustproof Small Airer for Indoor and Outdoor Use Blue and White 19 m
Leifheit£32.524.4★2,348 rev
BLACK+DECKER Extendable Over Bath Airers Two Colours Adjustable Rotation 10 Bars with 5.6m Total Drying Space Folds for Compact Storage Aqua (63219 63229)
BLACK+DECKER£21.524.2★491 rev
Newest
by launch dateOHS Clothes Airer Over Bath Adjustable Rotation Clothes Drying Rack with 14 Bars Lightweight Foldable Metal Laundry Drying Rack for Indoor Use - Black
OHS£11.6124 rev
Beldray 4 Tier Ladder Clothes Airer Extendable 3.4-6.1 m
Beldray£19.1627 rev
Coopers of Stortford Over Bathtub Airer
Coopers of Stortford£16.9328 rev
Gr8 Home Telescopic Over Bath Clothes Airer | Extendable Drying Rack with 10 Bars | Foldable Laundry Clothes Horse for Bathroom Balcony & Indoor Dryer
Gr8 Home£19.5276 rev
OHS Over Door Airer White Hanging Foldable Drying Rack Laundry Towels Clothes Airer Sturdy Easy to Pull and Open 5m Over Door Clothes Drying Rack Indoor Small Space 125 x 50 x 28cm
OHS£12.46136 rev
Trending
90-day click momentumBLACK+DECKER Extendable Over Bath Airers Two Colours Adjustable Rotation 10 Bars with 5.6m Total Drying Space Folds for Compact Storage Grey (63219 63229)
BLACK+DECKER£20.294.2★
Beldray 4 Tier Ladder Clothes Airer Extendable 3.4-6.1 m
Beldray£19.164.3★
Leifheit Pegasus 190 Extendable Bathtub Airer Over the Bath Clothes Dryer Rustproof Small Airer for Indoor and Outdoor Use Blue and White 19 m
Leifheit£32.524.4★
Minky Over Bath 9.5m Airer Holds Up to 10kg Adjustable for Flat Drying
Minky£24.604.2★
Coopers of Stortford Over Bathtub Airer
Coopers of Stortford£16.934.2★
What buyers say about over bath airer
What buyers praise and complain about, mined from review topics.What buyers love
“Very sturdy”
“Excellent product as sensible price”
“well made and work fitted to the bath very very pleased”
“Good quality perfect for air drying at uni”
“Easy to use”
“Does the job 👍 Does the job”
“Its extendable long ways”
“Good fit”
“Perfect for hanging washing without taking up floor space”
“gives lots more space for drying clothes”
What buyers complain about
“Flimsy”
“Not as big as I expected”
“bent before use”
“Disappointed with the quality”
“Good product let down by poor assembly”
“Suffers from rust”
“the ad is miss leading”
“Not worth the money”
“many of the screws holding it together were not tightened properly”
“Lousy design”
Top return reasons
Common questions
- Is over bath airer profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 15 tracked products. 90-day search growth is -38.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the over bath airer niche?
- 13 brands and 17 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in over bath airer?
- Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 0.5%.
- When does demand for over bath airer peak?
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 3.3× the quietest.
- What does it cost to enter the over bath airer niche?
- Listings span £11.61–£51.25; the average listing price is £20.81 (sweet spot $15–$100). The average incumbent carries 470 reviews — the moat a new listing must climb.