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Oven Rack

Fail

Prices span $6.94–$15.14, mostly outside the sweet spot, so Oven Rack is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£92K/yr176K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
78%top-5 click share · 8 brands · 14 sellers

Flapen Score

Oven Rack against its category

The dotted line is the Home & Garden average. Past it, Oven Rack is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Rack 176K times last year and spent an estimated £92K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
4.8%
Market size, estimated
£92Ka year
Peak month
December4.2× the quietest month
Top search term
oven rack54K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £6.94 to £15.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £10.97 that is £8K to £11K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£6.94–£15.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Small Kitchen Appliances. It carries 1,004 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
45%
Out of stock, average day
0.0%
Average rank
#15in Small Kitchen Appliances
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,004per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Oven Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Spares2go50%
  • First4spares12%
  • Ufixt12%
  • Qualtex9%
  • Reliapart6%
  • Paxanpax5%
  • Open — no brand owns it (2 brands, 7%)

Demand

Oven Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.2×

Search terms

Top Oven Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven rack54K/yr
  • oven shelf40K/yr
  • oven shelf rack20K/yr
  • oven shelves19K/yr
  • oven racks9K/yr
  • oven racks and shelves4K/yr
  • oven racks replacements12K/yr
  • universal oven shelf6K/yr
  • adjustable oven shelf6K/yr
  • oven shelves replacement4K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+2.01

Doesn't fit

The screws stick out should be smaller

they were so small

Strength13%+0.16

It does not look too strong

seems a bit flimsy

its not sturdy at all

Mounting9%−0.16

The screwns don't fix the tray proply

Sometimes the screws may not tighten anymore

Quality-Overall9%+0.53

Cheap

Awful cheap crap

Cheap and its obvious

Value For Money7%−0.07

Dont think its good value for money

Waste of money

Love

Size-Overall29%+2.01

Good fit

Fits my oven

Fitted great in my oven

Quality-Overall15%+0.53

Good quality shelf

Excellent product

Very good quality

Advertised Vs Actual Product11%+0.90

It does the job

Exactly as described

Just what I

Strength10%+0.16

Strong and sturdy

robust

It's sturdy, doesn't bend with the heat and has a flat front to easily remove baking trays - the one the came with the oven is a very shallow bowl shape

Value For Money10%−0.07

Excellent Value For Money

half the price

Good price

Return

1.6% Return rate 71% Fixable by listing

Size-Overall67%▇▇▇██▇

Doesn't fit

The screws stick out should be smaller

they were so small

Strength8%██▆▄▇▇

It does not look too strong

seems a bit flimsy

its not sturdy at all

Mechanism Issues5%▃▆▄▃▇█
Compatibility-Overall4%▇▆█▃▂▂
Quality-Overall3%▄▄█▃▁▆

Cheap

Awful cheap crap

Cheap and its obvious

FAQ

Common Oven Rack questions

Answered from the same tracked data.