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Oven Dish

Maybe

The top 5 products take only 33% of clicks. But demand is soft, at -38.0% this quarter, so Oven Dish is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£282K/yr575K searches / yr
90-day growth
-38.0%search demand this quarter
Competition
33%top-5 click share · 31 brands · 87 sellers

Flapen Score

Oven Dish against its category

The dotted line is the Home & Garden average. Past it, Oven Dish is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven Dish 575K times last year and spent an estimated £282K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 575K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months
575K
Growth, 90 days vs prior 90
-38.0%
Conversion, latest week
3.0%
Market size, estimated
£282Ka year
Peak month
December2.1× the quietest month
Top search term
lasagne dish114K searches a year

02 · Price

A sale here is worth £16.40.

Listings sell for £16.40 on average, from £2.95 to £37.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.40 that is £4K to £8K a year per listing.

Average price
£16.40inside the $15 to $100 sweet spot
Price range
£2.95–£37.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #1,935 within Cookware. It carries 1,128 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
11.1%
Average rank
#1,935in Cookware
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,128per listing
Listings tracked
49

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Oven Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

87

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

33%

Top 20: 73%

Open market

38%

  • Pyrex23%
  • Mason Cash12%
  • MALACASA9%
  • TuYines7%
  • Hioph6%
  • LE CREUSET6%

Demand

Oven Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Oven Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lasagne dish114K/yr
  • oven dish96K/yr
  • baking dish56K/yr
  • oven dishes37K/yr
  • baking dishes36K/yr
  • lasagne dishes for oven28K/yr
  • baking dishes for oven26K/yr
  • ceramic dish17K/yr
  • lasagna dish19K/yr
  • oven proof dishes24K/yr

Reviews and returns

What reviews say buyers love and hate about Oven Dish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.25

I mean it isn't a PERFECT fit

Bit small

much bigger overall

Durability13%−0.07

Broke in use

Cracked after first use

Cracked after a few uses

Advertised Vs Actual Product6%+0.23

Not even close to the size that it looks like in the photos

which isnt clear from the photos which just show the dishes against a white background

not as expected

Quality-Overall3%+1.75

Poor Quality

The quality is also far below expectations

Really disappointed quality

Value For Money3%+1.24

So very expensive for what is

NOT WORTH £15 for 2

Just a little bit pricey

Love

Quality-Overall27%+1.75

Good quality, cookability is excellent, good price

Good quality and ideal gift

Excellent Product

Size-Overall19%−0.25

Good sizes

Excellent variety of sizes

perfectly sized for a single portion

Value For Money12%+1.24

Good for the price

Excellent value

value for money

Advertised Vs Actual Product7%+0.23

does the job

As described

Just what I needed

Baking6%+0.58

Lovely little baking/serving dishes

easy to put into the oven & take out

Excellent baking dish

Return

1.8% Return rate 79% Fixable by listing

Size-Overall72%▇████▇

I mean it isn't a PERFECT fit

Bit small

much bigger overall

Defective Material/Parts13%▅█▆▇▆█
Quality-Overall2%▁▄██▅▄

Poor Quality

The quality is also far below expectations

Really disappointed quality

Advertised Vs Actual Product2%▁▃▂▄█▄

Not even close to the size that it looks like in the photos

which isnt clear from the photos which just show the dishes against a white background

not as expected

Weight Heavy2%█▂▃▃▅▂

a tiny bit on the heavy side for their size

if I had to say something negative Id say they are a little heavy

FAQ

Common Oven Dish questions

Answered from the same tracked data.