Oven
MaybeThe top 5 products take only 23% of clicks. But buyers convert on only 0.7% of searches, so Oven is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £935K/yr1.1M searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 23%top-5 click share · 31 brands · 71 sellers
Flapen Score
Oven against its category
The dotted line is the Home & Garden average. Past it, Oven is stronger. Inside it, weaker.
Market
The Oven market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oven 1.1M times last year and spent an estimated £935K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £935K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £935Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- oven294K searches a year
02 · Price
A sale here is worth £115.45.
Listings sell for £115.45 on average, from £18.44 to £318.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £115.45 that is £0 to £12K a year per listing.
- Average price
- £115.45above the $15 to $100 sweet spot
- Price range
- £18.44–£318.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£12K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #65 within Small Kitchen Appliances. It carries 703 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 67%
- Out of stock, average day
- 8.4%
- Average rank
- #65in Small Kitchen Appliances
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 703per listing
- Listings tracked
- 84
04 · Newcomers
Amazon counts 12 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Oven products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs 70L 60cm Wide Single Electric Built-in Fan Oven and Grill in Stainless Steel 6 Oven Functions RHFEO7004SS
- Price
- £130.32
- Rating
- 4.3/5
- Reviews
- 357
- Age
- 3y ago

Ninja Foodi 10-in-1 Multifunction and Countertop Oven Silver/Black DT200UK
- Price
- £171.38
- Rating
- 4.5/5
- Reviews
- 1,075
- Age
- 4y ago

Hisense BI62020ABGUK - Built-in 60L Electric Single Oven - Black - 530x595x595 mm (DxWxH) - A Rated Extra Large
- Price
- £124.93
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 1y ago

Prodex PX7030B 30 Litre Tabletop Mini Oven 1500W Electric Cooker & Grill Ideal for Roasting Baking Grilling & Reheating Temperature Range: 100-230C Internal Light Black
- Price
- £52.61
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 4y ago

COMFEE 60L 60cm Wide Single Electric Built-in Fan Oven 8 Function with Air Fry Multiphase Cooking and Easy Cleaning Removable Door Color Black - CBO60M80M1-BK
- Price
- £134.13
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago
Trending
90-day click momentum
Midea 71L 60cm Wide Single Electric Built-in Fan Oven with Air Fry 12 Oven Functions Aqua Clean LED Display Convection ECO MultiLevel Cooking Color Black - MBO65M90D2-BK
- Price
- £130.81
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

Hisense BI622ABPGUK - Built-in 77L Electric Single Oven - Stainless Steel with Even Bake 300C Pizza Mode Frozen Food Mode Steam Clean - A Rated Extra Large
- Price
- £203.44
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 10mo ago

Ninja Foodi 10-in-1 Multifunction and Countertop Oven Silver/Black DT200UK
- Price
- £171.38
- Rating
- 4.5/5
- Reviews
- 1,075
- Age
- 4y ago

Russell Hobbs Electric Oven 70L 60cm Wide Built In 10 Oven Functions Electric Fan Oven Easy Clean Interior Stainless Steel RHEO7005SS
- Price
- £146.06
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 2y ago

HOMCOM Mini Oven 21L Countertop Electric Grill Adjustable Temp 1400W Black
- Price
- £38.21
- Rating
- 4.2/5
- Reviews
- 1,520
- Age
- 4y ago
Newest
by launch date
Midea 71L 60cm Wide Single Electric Built-in Fan Oven with Air Fry 12 Oven Functions Aqua Clean LED Display Convection ECO MultiLevel Cooking Color Black - MBO65M90D2-BK
- Price
- £130.81
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago

Hisense BI622ABPGUK - Built-in 77L Electric Single Oven - Stainless Steel with Even Bake 300C Pizza Mode Frozen Food Mode Steam Clean - A Rated Extra Large
- Price
- £203.44
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 10mo ago

NETTA 30L Mini Oven & Electric Grill - Large Portable Table Top Cooker with 60-Minute Timer & Adjustable Temperature - 1500W Countertop Oven with Baking Tray & Rack - Compact Electric Oven - Black
- Price
- £51.76
- Rating
- 4.2/5
- Reviews
- 1,216
- Age
- 1y ago

COMFEE 60L 60cm Wide Single Electric Built-in Fan Oven 8 Function with Air Fry Multiphase Cooking and Easy Cleaning Removable Door Color Black - CBO60M80M1-BK
- Price
- £134.13
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago

Hisense BI62020ABGUK - Built-in 60L Electric Single Oven - Black - 530x595x595 mm (DxWxH) - A Rated Extra Large
- Price
- £124.93
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
71
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
23%
Top 20: 60%
Open market
41%
- Russell Hobbs16%
- HOMCOM14%
- Hisense10%
- Prodex8%
- NETTA7%
- Ninja5%
Demand
Oven search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Oven search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oven294K/yr
- mini oven199K/yr
- electric oven109K/yr
- installed ovens54K/yr
- built in oven59K/yr
- mini oven and grill33K/yr
- table top oven49K/yr
- electric oven built in40K/yr
- small oven40K/yr
- countertop oven36K/yr
Reviews and returns
What reviews say buyers love and hate about Oven
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broken quickly
Not durable
became unusable after the first use
It's small
Its very large
Small oven
it gets hot
Doesnt heat up
Takes a long time to heat up
Cheaply made - low quality
Bad quality
the build quality is totally different
Stopped working
Is not working fine
won't work at all
Love
Cooks great for baking
Amazing oven, very easy to use
I used it to bake bread and it came out great and baked evenly
Fantastic price
Money well spent
Excellent value
Nice quality cooker
Excellent Quality
Looks good and is well made
Easy to use
Easy to operate
the controls are easy to use
Cooks very well
Food cooks evenly
Cooking made easy
Return
3.8% Return rate 54% Fixable by listing
It's small
Its very large
Small oven
Stopped working
Is not working fine
won't work at all
it gets hot
Doesnt heat up
Takes a long time to heat up
Cheaply made - low quality
Bad quality
the build quality is totally different
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oven questions
Answered from the same tracked data.









