Is oven profitable to sell on Amazon United Kingdom?

The niche generates £935K/yr across 84 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the oven niche?

31 brands and 71 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in oven?

Top complaints mined from reviews: Durability, Size-Overall, Heating. The return rate is 3.8%.

When does demand for oven peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the oven niche?

Listings span £18.44–£318.54; the average listing price is £115.45 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.

oven

Worth a look

Shows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great54%

top-5 brand share — no brand owns this niche

Market size

Great£935K

£935K/yr · 1.1M searches

Review moat

Good703.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£115.45

avg listing price — sweet spot $15–$100

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Price range

Okay£18.44–£318.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.9%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, oven is a £935K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

oven market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: £693K–£924K; units × avg price
Conversion rate: 0.7%
Avg BSR: #65
Page quality: 0%
Prime: 67%
Sponsored: 92%
Out of stock: 8.4%
Avg brand age: 51 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

23%

Top 20: 60%

Open market

41%

Russell Hobbs16%
HOMCOM14%
Hisense10%
Prodex8%
NETTA7%
Ninja5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top oven search terms

oven294K/yr -14.1%0.4% conv.
mini oven199K/yr -27.2%0.8% conv.
electric oven109K/yr -20.3%0.5% conv.
installed ovens54K/yr -17.0%0.0% conv.
built in oven59K/yr -20.0%0.7% conv.
mini oven and grill33K/yr -11.5%0.9% conv.
table top oven49K/yr -33.7%0.9% conv.
electric oven built in40K/yr -3.9%0.9% conv.
small oven40K/yr -27.5%0.8% conv.
countertop oven36K/yr -31.4%0.5% conv.

All search terms

Top oven products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs 70L 60cm Wide Single Electric Built-in Fan Oven and Grill in Stainless Steel 6 Oven Functions RHFEO7004SS

Russell Hobbs£130.324.3★357 rev

Ninja Foodi 10-in-1 Multifunction and Countertop Oven Silver/Black DT200UK

Ninja£171.384.5★1,075 rev

Hisense BI62020ABGUK - Built-in 60L Electric Single Oven - Black - 530x595x595 mm (DxWxH) - A Rated Extra Large

Hisense£124.933.9★173 rev

Prodex PX7030B 30 Litre Tabletop Mini Oven 1500W Electric Cooker & Grill Ideal for Roasting Baking Grilling & Reheating Temperature Range: 100-230C Internal Light Black

Prodex£52.614.5★501 rev

COMFEE 60L 60cm Wide Single Electric Built-in Fan Oven 8 Function with Air Fry Multiphase Cooking and Easy Cleaning Removable Door Color Black - CBO60M80M1-BK

COMFEE'£134.134.2★136 rev

Newest

by launch date

Midea 71L 60cm Wide Single Electric Built-in Fan Oven with Air Fry 12 Oven Functions Aqua Clean LED Display Convection ECO MultiLevel Cooking Color Black - MBO65M90D2-BK

Midea£130.814 rev

5mo ago

Hisense BI622ABPGUK - Built-in 77L Electric Single Oven - Stainless Steel with Even Bake 300C Pizza Mode Frozen Food Mode Steam Clean - A Rated Extra Large

Hisense£203.44173 rev

10mo ago

NETTA 30L Mini Oven & Electric Grill - Large Portable Table Top Cooker with 60-Minute Timer & Adjustable Temperature - 1500W Countertop Oven with Baking Tray & Rack - Compact Electric Oven - Black

NETTA£51.761,216 rev

1y ago

COMFEE 60L 60cm Wide Single Electric Built-in Fan Oven 8 Function with Air Fry Multiphase Cooking and Easy Cleaning Removable Door Color Black - CBO60M80M1-BK

COMFEE'£134.13136 rev

1y ago

Hisense BI62020ABGUK - Built-in 60L Electric Single Oven - Black - 530x595x595 mm (DxWxH) - A Rated Extra Large

Hisense£124.93173 rev

1y ago

What buyers say about oven

What buyers praise and complain about, mined from review topics.

What buyers love

Baking15%

“Cooks great for baking”

Value For Money13%

“Fantastic price”

Quality-Overall11%

“Nice quality cooker”

Ease Of Use9%

“Easy to use”

Cooking Experience7%

“Cooks very well”

Size-Overall5%

“Nice compact size”

Frying Quality4%

“Love this great air fryer”

Advertised Vs Actual Product4%

“Just what I needed”

Heating4%

“The heat distribution is very impressive”

Ease Of Cleaning3%

“the trays are easy to clean”

What buyers complain about

Durability9%

“Broken quickly”

Size-Overall9%

“It's small”

Heating8%

“it gets hot”

Quality-Overall8%

“Cheaply made - low quality”

Functionality-Overall5%

“Stopped working”

Ease Of Cleaning5%

“Impossible to keep clean”

Baking3%

“not a good oven”

Cooking Experience3%

“Take very long time to cook anything on them”

Value For Money3%

“Not worth £145”

Grilling2%

“This cooker is terrible it has four hobs that take an age to cook anything it gets hot then goes off then on then off ect supposedly keeping food at a constant temperature I boiled a pan of potatoes they took approx 1 hour 5 min usually should only take half hour tops forget using this to deep fry anything sutch as chips they fat will soak into the potatoes”

Top return reasons

Size-Overall40%

Functionality-Overall11%

Heating11%

Defective Material/Parts4%

Quality-Overall3%

Touch/Button Controls2%

Compatibility-Overall2%

Advertised Vs Actual Product2%

Temperature Control2%

Cooking Experience2%

Common questions

Is oven profitable to sell on Amazon United Kingdom?: The niche generates £935K/yr across 84 tracked products. 12 of 16 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the oven niche?: 31 brands and 71 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in oven?: Top complaints mined from reviews: Durability, Size-Overall, Heating. The return rate is 3.8%.
When does demand for oven peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the oven niche?: Listings span £18.44–£318.54; the average listing price is £115.45 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.

oven

oven market data

Competition & brand share

Demand & seasonality

Top oven search terms

Top oven products on Amazon

Top sellers

Newest

Trending

What buyers say about oven

What buyers love

What buyers complain about

Top return reasons

Common questions

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