Oven
Oven shows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Is Oven profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oven is a £935K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Oven: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.9% over the last 90 days and 0.7% of searches end in a purchase.
£935K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 84 products
Top Oven products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs 70L 60cm Wide Single Electric Built-in Fan Oven and Grill in Stainless Steel 6 Oven Functions RHFEO7004SS
- Price
- £130.32
- Rating
- 4.3/5
- Reviews
- 357
- Age
- 3y ago
Ninja Foodi 10-in-1 Multifunction and Countertop Oven Silver/Black DT200UK
- Price
- £171.38
- Rating
- 4.5/5
- Reviews
- 1,075
- Age
- 4y ago
Hisense BI62020ABGUK - Built-in 60L Electric Single Oven - Black - 530x595x595 mm (DxWxH) - A Rated Extra Large
- Price
- £124.93
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 1y ago
Prodex PX7030B 30 Litre Tabletop Mini Oven 1500W Electric Cooker & Grill Ideal for Roasting Baking Grilling & Reheating Temperature Range: 100-230C Internal Light Black
- Price
- £52.61
- Rating
- 4.5/5
- Reviews
- 501
- Age
- 4y ago
COMFEE 60L 60cm Wide Single Electric Built-in Fan Oven 8 Function with Air Fry Multiphase Cooking and Easy Cleaning Removable Door Color Black - CBO60M80M1-BK
- Price
- £134.13
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago
Trending
90-day click momentum
Midea 71L 60cm Wide Single Electric Built-in Fan Oven with Air Fry 12 Oven Functions Aqua Clean LED Display Convection ECO MultiLevel Cooking Color Black - MBO65M90D2-BK
- Price
- £130.81
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago
Hisense BI622ABPGUK - Built-in 77L Electric Single Oven - Stainless Steel with Even Bake 300C Pizza Mode Frozen Food Mode Steam Clean - A Rated Extra Large
- Price
- £203.44
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 10mo ago
Ninja Foodi 10-in-1 Multifunction and Countertop Oven Silver/Black DT200UK
- Price
- £171.38
- Rating
- 4.5/5
- Reviews
- 1,075
- Age
- 4y ago
Russell Hobbs Electric Oven 70L 60cm Wide Built In 10 Oven Functions Electric Fan Oven Easy Clean Interior Stainless Steel RHEO7005SS
- Price
- £146.06
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 2y ago
HOMCOM Mini Oven 21L Countertop Electric Grill Adjustable Temp 1400W Black
- Price
- £38.21
- Rating
- 4.2/5
- Reviews
- 1,520
- Age
- 4y ago
Newest
by launch dateMidea 71L 60cm Wide Single Electric Built-in Fan Oven with Air Fry 12 Oven Functions Aqua Clean LED Display Convection ECO MultiLevel Cooking Color Black - MBO65M90D2-BK
- Price
- £130.81
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 5mo ago
Hisense BI622ABPGUK - Built-in 77L Electric Single Oven - Stainless Steel with Even Bake 300C Pizza Mode Frozen Food Mode Steam Clean - A Rated Extra Large
- Price
- £203.44
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 10mo ago
NETTA 30L Mini Oven & Electric Grill - Large Portable Table Top Cooker with 60-Minute Timer & Adjustable Temperature - 1500W Countertop Oven with Baking Tray & Rack - Compact Electric Oven - Black
- Price
- £51.76
- Rating
- 4.2/5
- Reviews
- 1,216
- Age
- 1y ago
COMFEE 60L 60cm Wide Single Electric Built-in Fan Oven 8 Function with Air Fry Multiphase Cooking and Easy Cleaning Removable Door Color Black - CBO60M80M1-BK
- Price
- £134.13
- Rating
- 4.2/5
- Reviews
- 136
- Age
- 1y ago
Hisense BI62020ABGUK - Built-in 60L Electric Single Oven - Black - 530x595x595 mm (DxWxH) - A Rated Extra Large
- Price
- £124.93
- Rating
- 3.9/5
- Reviews
- 173
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
71
Top-5 brand share
54%
Top 20: 96%
Top-5 click share
23%
Top 20: 60%
Open market
41%
- Russell Hobbs16%
- HOMCOM14%
- Hisense10%
- Prodex8%
- NETTA7%
- Ninja5%
Oven demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
Top Oven search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oven294K/yr
- mini oven199K/yr
- electric oven109K/yr
- installed ovens54K/yr
- built in oven59K/yr
- mini oven and grill33K/yr
- table top oven49K/yr
- electric oven built in40K/yr
- small oven40K/yr
- countertop oven36K/yr
What reviews say buyers love and hate about Oven
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Cooks great for baking”
“Fantastic price”
“Nice quality cooker”
“Easy to use”
“Cooks very well”
What buyers complain about
55% of reviews“Broken quickly”
“It's small”
“it gets hot”
“Cheaply made - low quality”
“Stopped working”
Oven return rate & reasons
Why buyers send it back, as a share of all return requests.
3.8%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oven questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
