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Oven

Maybe

The top 5 products take only 23% of clicks. But buyers convert on only 0.7% of searches, so Oven is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£935K/yr1.1M searches / yr
90-day growth
-20.9%search demand this quarter
Competition
23%top-5 click share · 31 brands · 71 sellers

Flapen Score

Oven against its category

The dotted line is the Home & Garden average. Past it, Oven is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oven 1.1M times last year and spent an estimated £935K. The top 5 brands take 54% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £935K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
0.7%
Market size, estimated
£935Ka year
Peak month
November1.9× the quietest month
Top search term
oven294K searches a year

02 · Price

A sale here is worth £115.45.

Listings sell for £115.45 on average, from £18.44 to £318.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £115.45 that is £0 to £12K a year per listing.

Average price
£115.45above the $15 to $100 sweet spot
Price range
£18.44–£318.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #65 within Small Kitchen Appliances. It carries 703 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
67%
Out of stock, average day
8.4%
Average rank
#65in Small Kitchen Appliances
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
703per listing
Listings tracked
84

04 · Newcomers

Amazon counts 12 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
12Amazon's first-year sales bar
Average brand age
51 months

Products

Top Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£19K£37K£56K£75K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

71

Top-5 brand share

54%

Top 20: 96%

Top-5 click share

23%

Top 20: 60%

Open market

41%

  • Russell Hobbs16%
  • HOMCOM14%
  • Hisense10%
  • Prodex8%
  • NETTA7%
  • Ninja5%

Demand

Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oven294K/yr
  • mini oven199K/yr
  • electric oven109K/yr
  • installed ovens54K/yr
  • built in oven59K/yr
  • mini oven and grill33K/yr
  • table top oven49K/yr
  • electric oven built in40K/yr
  • small oven40K/yr
  • countertop oven36K/yr

Reviews and returns

What reviews say buyers love and hate about Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability9%−0.16

Broken quickly

Not durable

became unusable after the first use

Size-Overall9%+0.12

It's small

Its very large

Small oven

Heating8%−0.09

it gets hot

Doesnt heat up

Takes a long time to heat up

Quality-Overall8%+0.21

Cheaply made - low quality

Bad quality

the build quality is totally different

Functionality-Overall5%−0.09

Stopped working

Is not working fine

won't work at all

Love

Baking15%+1.24

Cooks great for baking

Amazing oven, very easy to use

I used it to bake bread and it came out great and baked evenly

Value For Money13%+1.33

Fantastic price

Money well spent

Excellent value

Quality-Overall11%+0.21

Nice quality cooker

Excellent Quality

Looks good and is well made

Ease Of Use9%+0.76

Easy to use

Easy to operate

the controls are easy to use

Cooking Experience7%

Cooks very well

Food cooks evenly

Cooking made easy

Return

3.8% Return rate 54% Fixable by listing

Size-Overall40%▇███▇▇

It's small

Its very large

Small oven

Functionality-Overall11%█▆▇▇▇▇

Stopped working

Is not working fine

won't work at all

Heating11%▇▅▇█▆▆

it gets hot

Doesnt heat up

Takes a long time to heat up

Defective Material/Parts4%▃█▄▄▄▃
Quality-Overall3%▆█▅▅█▆

Cheaply made - low quality

Bad quality

the build quality is totally different

FAQ

Common Oven questions

Answered from the same tracked data.