Is outdoor table cloth profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 46 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +146.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the outdoor table cloth niche?

27 brands and 35 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in outdoor table cloth?

Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.5%.

When does demand for outdoor table cloth peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.

What does it cost to enter the outdoor table cloth niche?

Listings span £1.90–£16.58; the average listing price is £9.65 (sweet spot $15–$100). The average incumbent carries 1,728 reviews — the moat a new listing must climb.

outdoor table cloth

Worth a look

Shows demand growing +146.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+146.8%

90-day search growth — must beat 0% to launch

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,727.59

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.65

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 187K searches

Price range

Bad£1.90–£16.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, outdoor table cloth is a £51K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

outdoor table cloth market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £39K–£48K; units × avg price
Conversion rate: 2.8%
Avg BSR: #85
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 1.7%
Avg brand age: 43 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

43%

Top 20: 77%

Open market

38%

FIBORIA17%
Home Direct11%
Arquiel11%
Romanstile9%
Deconovo8%
Pejlnd6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +146.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×

Open Trend

Top outdoor table cloth search terms

outdoor table cloth57K/yr +449.8%1.7% conv.
outdoor tablecloth20K/yr +312.8%0.8% conv.
outdoor table cloth waterproof11K/yr +193.8%1.5% conv.
plastic table cloths waterproof17K/yr +30.9%1.8% conv.
garden table cloths waterproof7K/yr +243.4%1.7% conv.
oilcloth by the metre13K/yr +13.3%0.4% conv.
table cloth plastic17K/yr -22.9%1.3% conv.
pvc table cloth wipe clean10K/yr +21.0%0.5% conv.
plastic table cloths9K/yr +15.2%1.6% conv.
pvc tablecloth by the metre6K/yr +16.0%0.1% conv.

All search terms

Top outdoor table cloth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FIBORIA Sage Green Outdoor Gingham Vinyl Table Cloth Wipe Clean Waterproof rectangular 140×200 cm Heavy Duty PVC Table Cover Oilcloth Reinforced Hem for Garden Dining Patio Balcony Kitchen Picnic

FIBORIA£13.994.4★41 rev

Arquiel Rectangle Lemon Tablecloth Wipeable PVC Summer Tablecloth Waterproof Oil-Proof Lemon Table Cover for Kitchen Party Picnic Patio 140x180cm

Arquiel£12.483.7★443 rev

Romanstile Green Table Cloth Wipe Clean Rectangular 140x200 cm Wipeable water resistant Tablecloth Dining Table Cover for Kitchen Outdoor Garden Table decorations for Sommer Spring 55x78 inch

Romanstile£9.104.2★7,212 rev

Hawaiian Luau Outdoor Table Cloth - 137*274cm Waterproof Tablecloths Rectangular Tropical Palm Leaves Wipeable Plastic Table Cover Disposable Tablecloths for Outdoor Indoor Picnic Party Decorations

Pejlnd£4.363.0★75 rev

Deconovo Rectangle Tablecloth Faux Linen Water Resistant Table Cloth for Dinning 52x70in(132x178cm) Linen

Deconovo£9.404.5★11,704 rev

Newest

by launch date

FIBORIA Sage Green Outdoor Gingham Vinyl Table Cloth Wipe Clean Waterproof rectangular 140×200 cm Heavy Duty PVC Table Cover Oilcloth Reinforced Hem for Garden Dining Patio Balcony Kitchen Picnic

FIBORIA£13.9941 rev

7mo ago

FIBORIA Table Cloth Wipe Clean Outdoor Gingham Vinyl Waterproof Rectangular Blue 140x200 cm Heavy Duty PVC Tablecloth Oilcloth with Reinforced Hem for Garden Dining Patio Kitchen Spring Picnics BBQ

FIBORIA£13.6641 rev

7mo ago

Dehaus Petal Parade Wipe Clean PVC Table Cloth - Sage Green 200 × 140 cm

Dehaus£15.1797 rev

9mo ago

Pureegg Plastic Table Cloth Disposable 4 Pack 137 x 274 cm Table Cloths for Parties Decorative Tablecloths for Rectangle Tables White Plastic Cover Leakproof & Sturdy White

Pureegg£7.143,837 rev

1y ago

Romanstile wipe clean Table Cloth PVC Sage Green Polka Dot Waterproof Tablecloth Outdoor Vinly table cloths rectangular Oil Cloth Birthday Party Kitchen Children Garden Spring Summer Picnic 55x78 inch

Romanstile£12.83415 rev

1y ago

What buyers say about outdoor table cloth

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent product”

Ease Of Cleaning12%

“Great and wipeable”

Size-Overall8%

“Good fit”

Upholstery/Fabric Quality7%

“I like the fabric as it doesnt feel like plastic although wipeable”

Advertised Vs Actual Product6%

“Just what we needed”

Color6%

“Beautiful colours”

Value For Money6%

“Good value for money”

Material Quality4%

“The material is exquisite”

Water Resistance3%

“Lovely quality and fully waterproof”

Design-Overall3%

“Good design”

What buyers complain about

Thickness20%

“very thin material”

Quality-Overall13%

“Not for daily use as poor quality”

Strength9%

“Bit flimsy”

Size-Overall7%

“Doesnt fit”

Durability7%

“broke after a few days”

Smell6%

“cheap smelly plastic”

Stain Resistance5%

“Easy stain”

Ease Of Cleaning4%

“Does not clean at all”

Material Quality4%

“Thin plastic”

Value For Money3%

“Buy cheap, pay twice”

Top return reasons

Size-Overall36%

Color14%

Material Quality12%

Quality-Overall8%

Thin7%

Water Resistance2%

Cleaning Modes2%

Advertised Vs Actual Product2%

Smell2%

Thickness2%

Common questions

Is outdoor table cloth profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 46 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +146.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the outdoor table cloth niche?: 27 brands and 35 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in outdoor table cloth?: Top complaints mined from reviews: Thickness, Quality-Overall, Strength. The return rate is 1.5%.
When does demand for outdoor table cloth peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.
What does it cost to enter the outdoor table cloth niche?: Listings span £1.90–£16.58; the average listing price is £9.65 (sweet spot $15–$100). The average incumbent carries 1,728 reviews — the moat a new listing must climb.