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Outdoor Table Cloth

Outdoor Table Cloth shows demand growing +146.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51

Market size 13Growth 96Conversion 35Competition 71Returns 85Price range 11Avg price 30Brand share 79Review moat 48Quality gap 77
This niche Category average · 5,777 niches

Is Outdoor Table Cloth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Outdoor Table Cloth is a £51K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.

Outdoor Table Cloth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +146.8% over the last 90 days and 2.8% of searches end in a purchase.

£51K

revenue / yr

Units sold / yr5K
Search volume / yr+146.8%187K
Conversion rate2.8%
Avg price£9.65

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers27 · 35
Top-5 product click share43%
Open market44%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 46 products

Sponsored placement91%
New entrants (1y)12· 2 succeeded
Avg rating4.3★
Avg reviews1,728

Top Outdoor Table Cloth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

35

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

43%

Top 20: 77%

Open market

38%

  • FIBORIA17%
  • Home Direct11%
  • Arquiel11%
  • Romanstile9%
  • Deconovo8%
  • Pejlnd6%

Outdoor Table Cloth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume187KCVR2.8%Products46Brands27Top 5 Brands56%OOS Rate1.7%Rating4.3★Reviews1,728Avg BSR#85
10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×

Top Outdoor Table Cloth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • outdoor table cloth57K/yr
  • outdoor tablecloth20K/yr
  • outdoor table cloth waterproof11K/yr
  • plastic table cloths waterproof17K/yr
  • garden table cloths waterproof7K/yr
  • oilcloth by the metre13K/yr
  • table cloth plastic17K/yr
  • pvc table cloth wipe clean10K/yr
  • plastic table cloths9K/yr
  • pvc tablecloth by the metre6K/yr

What reviews say buyers love and hate about Outdoor Table Cloth

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall25%

Excellent product

Ease Of Cleaning12%

Great and wipeable

Size-Overall8%

Good fit

Upholstery/Fabric Quality7%

I like the fabric as it doesnt feel like plastic although wipeable

Advertised Vs Actual Product6%

Just what we needed

What buyers complain about

78% of reviews
Thickness20%

very thin material

Quality-Overall13%

Not for daily use as poor quality

Strength9%

Bit flimsy

Size-Overall7%

Doesnt fit

Durability7%

broke after a few days

Outdoor Table Cloth return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Color
14%
3Material Quality
12%
4Quality-Overall
8%
5Thin
7%

Common Outdoor Table Cloth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Outdoor Table Cloth 59/100 on Amazon United Kingdom — Worth a look. The niche generates £51K/yr across 46 tracked products. 2 of 12 products launched in the last 360 days are still selling. Search demand moved +146.8% over the last 90 days.
Search demand for Outdoor Table Cloth on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 3.4× the quietest.