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Outdoor Table Cloth

Maybe

Search demand grew +146.8% this quarter. But prices span $1.90–$16.58, mostly outside the sweet spot, so Outdoor Table Cloth is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£51K/yr187K searches / yr
90-day growth
+146.8%search demand this quarter
Competition
43%top-5 click share · 27 brands · 35 sellers

Flapen Score

Outdoor Table Cloth against its category

The dotted line is the Home & Garden average. Past it, Outdoor Table Cloth is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Table Cloth 187K times last year and spent an estimated £51K. The top 5 brands take 56% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +146.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+146.8%
Conversion, latest week
2.8%
Market size, estimated
£51Ka year
Peak month
May3.4× the quietest month
Top search term
outdoor table cloth57K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £1.90 to £16.58. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.65 that is £0 to £965 a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£1.90–£16.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£965
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #85 within Garden Furniture & Accessories. It carries 1,728 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
96%
Out of stock, average day
1.7%
Average rank
#85in Garden Furniture & Accessories
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,728per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Outdoor Table Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

35

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

43%

Top 20: 77%

Open market

38%

  • FIBORIA17%
  • Home Direct11%
  • Arquiel11%
  • Romanstile9%
  • Deconovo8%
  • Pejlnd6%

Demand

Outdoor Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×

Search terms

Top Outdoor Table Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor table cloth57K/yr
  • outdoor tablecloth20K/yr
  • outdoor table cloth waterproof11K/yr
  • plastic table cloths waterproof17K/yr
  • garden table cloths waterproof7K/yr
  • oilcloth by the metre13K/yr
  • table cloth plastic17K/yr
  • pvc table cloth wipe clean10K/yr
  • plastic table cloths9K/yr
  • pvc tablecloth by the metre6K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Table Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.20

very thin material

always found them too thick

as thin as paper

Quality-Overall13%+1.51

Not for daily use as poor quality

Quality is poor, very thin and ripped in no time

Bad quality

Strength9%−0.06

Bit flimsy

thin and flimsy

Not sturdy enough

Size-Overall7%

Doesnt fit

slightly to large for my table

Smaller than I thought

Durability7%−0.09

broke after a few days

Not particularly durable

doesnt last

Love

Quality-Overall25%+1.51

Excellent product

Good quality and exactly as described

Good quality and prompt delivery

Ease Of Cleaning12%+0.35

Great and wipeable

Easy to clean

Very good for cleaning

Size-Overall8%

Good fit

Easy to fit

It fits perfectly as it was described

Upholstery/Fabric Quality7%+0.78

I like the fabric as it doesnt feel like plastic although wipeable

Fits perfectly and the fabric is very good quality

Lovely Pattern & Fabric

Advertised Vs Actual Product6%+0.48

Just what we needed

As described

Does what it says

Return

1.5% Return rate 60% Fixable by listing

Size-Overall36%█▅▇▇▇█

Doesnt fit

slightly to large for my table

Smaller than I thought

Color14%▇█▇▆▆▆
Material Quality12%▅▇██▇▆

Thin plastic

Plastic not cloth

Very very thin material

Quality-Overall8%▆▇▆▆█▅

Not for daily use as poor quality

Quality is poor, very thin and ripped in no time

Bad quality

Thin7%▄█▂▅▄▄

FAQ

Common Outdoor Table Cloth questions

Answered from the same tracked data.