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Outdoor Shoe Storage

Fail

Shoppers spend only $97K a year here, so Outdoor Shoe Storage is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£97K/yr186K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
58%top-5 click share · 15 brands · 38 sellers

Flapen Score

Outdoor Shoe Storage against its category

The dotted line is the Home & Garden average. Past it, Outdoor Shoe Storage is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Shoe Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Shoe Storage 186K times last year and spent an estimated £97K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
2.0%
Market size, estimated
£97Ka year
Peak month
April1.7× the quietest month
Top search term
outdoor shoe storage62K searches a year

02 · Price

A sale here is worth £25.84.

Listings sell for £25.84 on average, from £9.44 to £44.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £25.84 that is £3K to £6K a year per listing.

Average price
£25.84inside the $15 to $100 sweet spot
Price range
£9.44–£44.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£6K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #28 within Garden Storage & Housing. It carries 2,673 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
50%
Out of stock, average day
4.5%
Average rank
#28in Garden Storage & Housing
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,673per listing
Listings tracked
20

04 · Newcomers

Amazon counts 7 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
37 months

Products

Top Outdoor Shoe Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£39K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

38

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

25%

  • Keter43%
  • Yaangagpe9%
  • VonHaus6%
  • Durabull6%
  • YITAHOME6%
  • Olsen & Smith5%

Demand

Outdoor Shoe Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Outdoor Shoe Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor shoe storage62K/yr
  • small outdoor storage box35K/yr
  • small garden storage box29K/yr
  • small garden storage9K/yr
  • outdoor shoe storage waterproof10K/yr
  • outdoor storage box small7K/yr
  • garden storage box small6K/yr
  • small outdoor storage box waterproof5K/yr
  • outdoor boot storage12K/yr
  • outdoor shoe box4K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Shoe Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength15%−0.15

Cheap and flimsy

Very flimsy

Not a very strong

Assembly/Installation11%+1.35

Not easy to assemble

Really difficult to put together

Difficult to build

Quality-Overall10%−0.05

really poor quality control

Not so good quality

Low quality, arrived broken

Durability5%−0.10

Broke

Broke after less than a month

broke within a week

Size-Overall5%+0.20

Small

Incorrect size advertised

bigger than what I thought it would be

Love

Assembly/Installation21%+1.35

easy set up

Assembly is easy

Easily assembled

Strength13%−0.15

Great sturdy box

Sturdy construction

Quite sturdy

Storage Capacity12%+1.54

Great storage

good capacity

Handy storage

Quality-Overall10%−0.05

Excellent Product

Very good quality, I am impressed it was easy to put together and idiot proof

Good quality box

Value For Money9%+0.56

Amazing value

Good value for the money

Great buy

Return

0.5% Return rate 57% Fixable by listing

Size-Overall44%▇▅▆▇██

Small

Incorrect size advertised

bigger than what I thought it would be

Defective Material/Parts20%▆█▆▇▆▄

Broken product

One of the panels was malformed

Very flimsy broken parts

Assembly/Installation5%▅█▆▃▄▅

Not easy to assemble

Really difficult to put together

Difficult to build

Strength4%▁█▄▄▅▃

Cheap and flimsy

Very flimsy

Not a very strong

Quality-Overall4%█▂▂▅▂▅

really poor quality control

Not so good quality

Low quality, arrived broken

FAQ

Common Outdoor Shoe Storage questions

Answered from the same tracked data.