Is outdoor shoe storage profitable to sell on Amazon United Kingdom?

The niche generates £97K/yr across 20 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (48/100).

How competitive is the outdoor shoe storage niche?

15 brands and 38 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in outdoor shoe storage?

Top complaints mined from reviews: Strength, Assembly/Installation, Quality-Overall. The return rate is 0.5%.

When does demand for outdoor shoe storage peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the outdoor shoe storage niche?

Listings span £9.44–£44.27; the average listing price is £25.84 (sweet spot $15–$100). The average incumbent carries 2,673 reviews — the moat a new listing must climb.

outdoor shoe storage

Skip it

A small market ($97K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.84

avg listing price — sweet spot $15–$100

Price range

Great£9.44–£44.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,672.65

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£97K

£97K/yr · 186K searches

According to Flapen's Amazon United Kingdom niche tracking, outdoor shoe storage is a £97K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

outdoor shoe storage market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £65K–£78K; units × avg price
Conversion rate: 2.0%
Avg BSR: #28
Page quality: 0%
Prime: 50%
Sponsored: 85%
Out of stock: 4.5%
Avg brand age: 37 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

25%

Keter43%
Yaangagpe9%
VonHaus6%
Durabull6%
YITAHOME6%
Olsen & Smith5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top outdoor shoe storage search terms

outdoor shoe storage62K/yr -25.0%0.5% conv.
small outdoor storage box35K/yr +29.7%2.0% conv.
small garden storage box29K/yr +46.9%2.1% conv.
small garden storage9K/yr +41.5%0.6% conv.
outdoor shoe storage waterproof10K/yr -17.3%0.3% conv.
outdoor storage box small7K/yr +44.2%2.5% conv.
garden storage box small6K/yr +50.5%2.5% conv.
small outdoor storage box waterproof5K/yr +44.5%2.1% conv.
outdoor boot storage12K/yr -61.2%0.9% conv.
outdoor shoe box4K/yr -31.0%1.3% conv.

All search terms

Top outdoor shoe storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Keter£21.324.7★15,754 rev

Yaangagpe Large 118L Storage Box with Lid Lockable Heavy Duty Plastic Weatherproof UV Resistant Garden Storage with Wood Grain Effect Waterproof Indoor Outdoor Container

Yaangagpe£16.574.6★35 rev

VonHaus Garden Storage Box - Outdoor Utility Chest Organiser Weatherproof Plastic Lockable Lid Carry Handles Compact & Portable For Garden Patio Balcony Decking Grey (118L)

VonHaus£24.634.4★69 rev

YITAHOME Outdoor Resin Storage Box 31 Gal Water-resistant Patio Deck Box Outdoor Storage Box for Pillows Garden Equipment Securely Lockable Light Brown

YITAHOME£28.594.5★1,639 rev

Terry JLine 68 Plastic cabinet 68x37.5x85 cm

Terry£44.273.7★12,089 rev

Newest

by launch date

Yaangagpe Large 118L Storage Box with Lid Lockable Heavy Duty Plastic Weatherproof UV Resistant Garden Storage with Wood Grain Effect Waterproof Indoor Outdoor Container

Yaangagpe£16.5735 rev

3mo ago

Crystals 110L Outdoor Storage Box with Lid & Padlock Large Garden Storage Chest Weather Resistant Plastic Container for Cushions Tools Toys & Patio Accessories Lockable Design

Crystals£21.581 rev

3mo ago

VonHaus Garden Storage Box - Outdoor Utility Chest Organiser Weatherproof Plastic Lockable Lid Carry Handles Compact & Portable For Garden Patio Balcony Decking Grey (118L)

VonHaus£24.6369 rev

5mo ago

OHS Parcel Box Small Garden Storage Box Weather-Resistant Fade Free Plastic Wood Effect Storage Boxes with Lids Indoor Outdoor Organiser for Garden Furniture Patio Cushions Black - 116L

OHS£26.7720 rev

6mo ago

Durabull Outdoor Storage Box Weather-Resistant Plastic Garden Organiser Large Capacity Container in Black and Brown Patio Cushion Storage 120L (Taupe)

Durabull£29.1092 rev

8mo ago

What buyers say about outdoor shoe storage

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation21%

“easy set up”

Strength13%

“Great sturdy box”

Storage Capacity12%

“Great storage”

Quality-Overall10%

“Excellent Product”

Value For Money9%

“Amazing value”

Size-Overall8%

“Fits together really well”

Water Resistance5%

“seems to be water proof”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use2%

“Very useful”

Design-Overall1%

“The design is quite clean”

What buyers complain about

Strength15%

“Cheap and flimsy”

Assembly/Installation11%

“Not easy to assemble”

Quality-Overall10%

“really poor quality control”

Durability5%

“Broke”

Size-Overall5%

“Small”

Value For Money4%

“Way too expensive for my needs”

Instructions/User Manual/Troubleshooting3%

“Terrible instructions”

Water Resistance3%

“it starts to let in water”

Defective Material/Parts2%

“Broken product”

Material Quality2%

“Cheap and flimsy plastic”

Top return reasons

Size-Overall44%

Defective Material/Parts20%

Assembly/Installation5%

Strength4%

Quality-Overall4%

Color3%