Is outdoor seat pads profitable to sell on Amazon United Kingdom?

The niche generates £37K/yr across 101 tracked products. 3 of 35 products launched in the last 360 days are still selling. 90-day search growth is +174.1%. Flapen's verdict: Worth a look (68/100).

How competitive is the outdoor seat pads niche?

42 brands and 63 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in outdoor seat pads?

Top complaints mined from reviews: Cushion, Thickness, Quality-Overall. The return rate is 0.2%.

When does demand for outdoor seat pads peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 29.1× the quietest.

What does it cost to enter the outdoor seat pads niche?

Listings span £6.41–£64.66; the average listing price is £22.45 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.

outdoor seat pads

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+174.1%

90-day search growth — must beat 0% to launch

Avg price

Great£22.45

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£6.41–£64.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great366.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£37K

£37K/yr · 216K searches

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, outdoor seat pads is a £37K/yr Amazon United Kingdom market (216K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 68/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

outdoor seat pads market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £34K–£45K; units × avg price
Conversion rate: 0.8%
Avg BSR: #52
Page quality: 0%
Prime: 42%
Sponsored: 75%
Out of stock: 10.1%
Avg brand age: 33 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

66%

Top 20: 90%

Top-5 click share

23%

Top 20: 53%

Open market

30%

OHS33%
PRIMEPATIO20%
Outsunny5%
Crescent Textile4%
SOFTILLO4%
CB CASABELLA3%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +174.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 29.1×

Open Trend

Top outdoor seat pads search terms

outdoor seat pads42K/yr +251.0%0.4% conv.
garden chair cushions with backs28K/yr +129.8%0.4% conv.
high back garden chair cushions16K/yr +192.7%0.3% conv.
waterproof seat cushions17K/yr +111.9%0.2% conv.
garden seat cushions waterproof11K/yr +250.3%0.5% conv.
garden chair cushion12K/yr +129.2%0.4% conv.
outdoor seat cushions waterproof12K/yr +83.0%0.5% conv.
outdoor chair cushions with back7K/yr +472.8%0.3% conv.
garden high back chair cushions8K/yr +144.4%0.5% conv.
garden chairs cushions6K/yr +214.8%0.4% conv.

All search terms

Top outdoor seat pads products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OHS 4 Pack Seat Pads Garden Chair Cushions Water Resistant Geometric Indoor Outdoor Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Grey/White

OHS£14.684.1★609 rev

OHS Garden Chair Cushions with Backs Stripe Seat Pads Water Resistant High Back Seat Cushions with Ties for Garden Bistro Chairs Sun Loungers Indoor Outdoor Cushions Orange/Pink - 47 x 105 x 3cm

OHS£18.494.4★91 rev

PRIMEPATIO Outdoor Chair Seat Cushions Set of 2 Thick 7cm Rattan Garden Waterproof Cushions for Outdoor Furniture with Ties Patio Dining Chair Pads 45 x 45cm Grey

PRIMEPATIO£25.554.5★443 rev

OHS 2 Pack Seat Pads Garden Chair Cushions Water Resistant Geometric Indoor Outdoor Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Grey/White

OHS£8.684.1★609 rev

OHS 2 Pack Garden Chair Cushions Palm Print Water Resistant High Back Seat Cushions with Ties for Garden Bistro Chairs Sun Loungers Indoor Outdoor Cushion Green - 47 x 105 x 3cm

OHS£14.644.4★91 rev

Newest

by launch date

Garden Chair Cushions with Back 108 x 45 x 3cm High Back Outdoor Seat Pads with Ties Water Resistant Garden Furniture Cushions for Patio Rocking Chairs Sun Loungers Decking (Green_A)

Generic£10.386 rev

3mo ago

OHS 4 Pack Seat Pads Garden Chair Cushions Stripe Soft Comfy Indoor Outdoor Seat Cushions with Ties for Garden Furniture Bistro Chairs Kitchen Dining Chair Cushions Chocolate/Cream - 40 x 40cm

OHS£10.88609 rev

4mo ago

PRIMEPATIO Outdoor High Back Garden Chair Cushion 120x50cm Waterproof Rattan Seat Pad with Tufted Backrest & Ties for Garden & Patio Furniture Loungers 120x50cm Black

PRIMEPATIO£20.6830 rev

4mo ago

OHS Garden Chair Cushions with Backs Stripe Seat Pads Water Resistant High Back Seat Cushions with Ties for Garden Bistro Chairs Sun Loungers Indoor Outdoor Cushions Orange/Pink - 47 x 105 x 3cm

OHS£18.4991 rev

5mo ago

OHS 2 Pack Garden Chair Cushions Palm Print Water Resistant High Back Seat Cushions with Ties for Garden Bistro Chairs Sun Loungers Indoor Outdoor Cushion Green - 47 x 105 x 3cm

OHS£14.6491 rev

5mo ago

What buyers say about outdoor seat pads

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Amazing quality”

Cushion18%

“Great chair cushions”

Value For Money14%

“Good for the Money”

Comfort-Overall14%

“Nice and comfortable”

Size-Overall8%

“Fits my chairs well very comfortable”

Color3%

“Lovely colour”

Advertised Vs Actual Product3%

“As described”

Material Quality2%

“Nice soft material”

Water Resistance2%

“The best waterproof cushion”

Thickness2%

“Comfortable thickness”

What buyers complain about

Cushion15%

“Very thin cushions”

Thickness13%

“Not quite as thick as I imagined”

Quality-Overall10%

“Cheap quality”

Water Resistance7%

“Not water proof”

Size-Overall7%

“you ordered it too big”

Advertised Vs Actual Product5%

“Nothing like the picture”

Comfort-Overall5%

“Not very comfy”

Value For Money4%

“Feels a bit cheap considering the price”

Thin4%

“Too thin”

Color4%

“Colour was not red as shown”

Top return reasons

Size-Overall37%

Cushion14%

Quality-Overall9%

Color8%

Thin7%

Advertised Vs Actual Product6%

Comfort-Overall4%

Material Quality3%