outdoor rug
Worth a lookShows demand growing +142.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+142.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£15.78avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good679.11avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.36–£28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£365K£365K/yr · 1.7M searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, outdoor rug is a £365K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
outdoor rug market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £237K–£316K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 79%
- Out of stock
- 10.3%
- Avg brand age
- 40 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
33%
- Habaylin19%
- Homaxy14%
- GENIMO9%
- smiry9%
- MOKANI8%
- OHS8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +142.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.7×
Top outdoor rug search terms
- outdoor rug832K/yr
- garden rug157K/yr
- garden rugs outdoor waterproof92K/yr
- outdoor rugs for patios waterproof94K/yr
- large outdoor rug82K/yr
- outdoor rugs79K/yr
- garden mats outdoor waterproof41K/yr
- outdoor rug waterproof31K/yr
- garden mat33K/yr
- extra large outdoor rug27K/yr
Top outdoor rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Habaylin Outdoor Rug for Patios Waterproof Reversible Large Garden Rug Foldable Outdoor Carpet Mat Lightweight Plastic Area Patio Rugs for Decking RV Backyard Balcony Camping 120x180 cm
Habaylin£14.934.3★750 rev
MOKANI Outdoor Rug for Patio Waterproof Reversible Garden Rugs 120x180 cm Large Plastic Carpet Lightweight Foldable Boho Area Mats UV Resistant Indoor Outdoor Carpet for RV Balcony Beach Deck
MOKANI£13.014.5★1,230 rev
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 120 x 170 cm
the carpet£24.594.4★3,237 rev
Homaxy Waterproof Outdoor Rug Anti-slip Reversible UV Resistant Garden Rugs Easy Cleaning Carpet for Camping Patio Beach Picnic Backyard - 120 x 180 cm Grey & White
Homaxy£14.603.9★105 rev
Enipate Geometric Outdoor Rugs for Garden Patios 4x6ft Waterproof Reversible Decking Rug Large Plastic Portable Woven Picnic Blankets Carpet Mat
Enipate£11.464.4★934 rev
Newest
by launch date
OHS Outdoor Rug Palm Print Weather Waterproof Garden Rug Foldable Reversible Outdoor Mat Non Slip Easy Clean UV Decking Lawn Patio Carpet Large Rugs Green - 120 x 170cm
OHS£8.3054 rev
OHS Garden Rug Stripe Reversible Outdoor Rug Foldable Weather Waterproof Outdoor Carpet Non Slip Easy Clean UV Decking Lawn Patio Balcony Large Rugs Sage/Cream - 160 x 230cm
OHS£11.0540 rev
PureCozy Outdoor Rug Garden Rug for Patios Waterproof Reversible Outdoor Carpet Mat Plastic Straw UV Resistant Area Rugs for Patios Garden RV Picnic Backyard Balcony 120x180cm Black & Beige
PureCozy£13.26203 rev
smiry Waterproof Outdoor Rug for Patio UV Resistant Anti-Slip Garden Rugs Lightweight Foldable Easy Clean Plastic Straw Carpet Mat for Camping Deck Beach Backyard 120 x 180 cm Grey
smiry£14.4421 rev
Homaxy Outdoor Rug 120x180cm Waterproof Reversible Plastic Straw UV-Resistant Garden Mat Foldable Boho Anti-slip Area Rugs for Patio Camping Picnic Balcony Backyard Black & White
Homaxy£13.1679 rev
Trending
90-day click momentum
smiry Outdoor Rug for Patios Waterproof Anti-slip Reversible Garden Rugs Plastic Straw Carpet UV Resistant Area Rugs for Camping Deck Beach Picnic Backyard(120 X 180 cm Black & White)
smiry£13.934.1★
OHS Garden Rug Stripe Reversible Outdoor Rug Foldable Weather Waterproof Outdoor Carpet Non Slip Easy Clean UV Decking Lawn Patio Balcony Large Rugs Sage/Cream - 160 x 230cm
OHS£11.054.2★
Green Decore Reversible Recycled Plastic Outdoor Rug | Perfect for Garden Patio Picnic Decking | Stain And Water Resistant | Nirvana Grey/White 120x180 cm
Green Decore£11.074.5★
smiry Waterproof Outdoor Rug for Patio UV Resistant Anti-Slip Garden Rugs Lightweight Foldable Easy Clean Plastic Straw Carpet Mat for Camping Deck Beach Backyard 120 x 180 cm Grey
smiry£14.444.0★
Homaxy Waterproof Outdoor Rug Anti-slip Reversible UV Resistant Garden Rugs Easy Cleaning Carpet for Camping Patio Beach Picnic Backyard - 120 x 180 cm Grey & White
Homaxy£14.603.9★
What buyers say about outdoor rug
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Value for Money”
“Good size”
“As described”
“Nice colour”
“Good design”
“The material is lightweight”
“Easy to clean”
“Easy to use”
“The waterproof surface actually works”
What buyers complain about
“Awful quality”
“Material is bambooish”
“doesnt lay completely flat”
“flimsy with a very plastic finish”
“Unfortunately they are two different shades of green”
“Not fit for purpose”
“Too thin”
“It's advertised as suitable for outdoor yet it's so lightweight that it would have blown off my balcony even in a moderate wind”
“it doesnt feel too good value for money”
“A little light weight in the wind”
Top return reasons
Common questions
- Is outdoor rug profitable to sell on Amazon United Kingdom?
- The niche generates £365K/yr across 38 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +142.4%. Flapen's verdict: Worth a look (71/100).
- How competitive is the outdoor rug niche?
- 18 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in outdoor rug?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Flatness. The return rate is 0.7%.
- When does demand for outdoor rug peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.7× the quietest.
- What does it cost to enter the outdoor rug niche?
- Listings span £7.36–£28.62; the average listing price is £15.78 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.