Outdoor Rug
Outdoor Rug shows demand growing +142.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Is Outdoor Rug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Outdoor Rug is a £365K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.
Outdoor Rug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +142.4% over the last 90 days and 1.4% of searches end in a purchase.
£365K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 38 products
Top Outdoor Rug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Habaylin Outdoor Rug for Patios Waterproof Reversible Large Garden Rug Foldable Outdoor Carpet Mat Lightweight Plastic Area Patio Rugs for Decking RV Backyard Balcony Camping 120x180 cm
- Price
- £14.93
- Rating
- 4.3/5
- Reviews
- 750
- Age
- 1y ago
MOKANI Outdoor Rug for Patio Waterproof Reversible Garden Rugs 120x180 cm Large Plastic Carpet Lightweight Foldable Boho Area Mats UV Resistant Indoor Outdoor Carpet for RV Balcony Beach Deck
- Price
- £13.01
- Rating
- 4.5/5
- Reviews
- 1,230
- Age
- 2y ago
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 120 x 170 cm
- Price
- £24.59
- Rating
- 4.4/5
- Reviews
- 3,237
- Age
- 3y ago
Homaxy Waterproof Outdoor Rug Anti-slip Reversible UV Resistant Garden Rugs Easy Cleaning Carpet for Camping Patio Beach Picnic Backyard - 120 x 180 cm Grey & White
- Price
- £14.60
- Rating
- 3.9/5
- Reviews
- 105
- Age
- 8mo ago
Enipate Geometric Outdoor Rugs for Garden Patios 4x6ft Waterproof Reversible Decking Rug Large Plastic Portable Woven Picnic Blankets Carpet Mat
- Price
- £11.46
- Rating
- 4.4/5
- Reviews
- 934
- Age
- 4y ago
Trending
90-day click momentum
smiry Outdoor Rug for Patios Waterproof Anti-slip Reversible Garden Rugs Plastic Straw Carpet UV Resistant Area Rugs for Camping Deck Beach Picnic Backyard(120 X 180 cm Black & White)
- Price
- £13.93
- Rating
- 4.1/5
- Reviews
- 40
- Age
- 8mo ago
OHS Garden Rug Stripe Reversible Outdoor Rug Foldable Weather Waterproof Outdoor Carpet Non Slip Easy Clean UV Decking Lawn Patio Balcony Large Rugs Sage/Cream - 160 x 230cm
- Price
- £11.05
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 6mo ago
Green Decore Reversible Recycled Plastic Outdoor Rug | Perfect for Garden Patio Picnic Decking | Stain And Water Resistant | Nirvana Grey/White 120x180 cm
- Price
- £11.07
- Rating
- 4.5/5
- Reviews
- 5,115
- Age
- 10y ago
smiry Waterproof Outdoor Rug for Patio UV Resistant Anti-Slip Garden Rugs Lightweight Foldable Easy Clean Plastic Straw Carpet Mat for Camping Deck Beach Backyard 120 x 180 cm Grey
- Price
- £14.44
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 8mo ago
Homaxy Waterproof Outdoor Rug Anti-slip Reversible UV Resistant Garden Rugs Easy Cleaning Carpet for Camping Patio Beach Picnic Backyard - 120 x 180 cm Grey & White
- Price
- £14.60
- Rating
- 3.9/5
- Reviews
- 105
- Age
- 8mo ago
Newest
by launch date
OHS Outdoor Rug Palm Print Weather Waterproof Garden Rug Foldable Reversible Outdoor Mat Non Slip Easy Clean UV Decking Lawn Patio Carpet Large Rugs Green - 120 x 170cm
- Price
- £8.30
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 6mo ago
OHS Garden Rug Stripe Reversible Outdoor Rug Foldable Weather Waterproof Outdoor Carpet Non Slip Easy Clean UV Decking Lawn Patio Balcony Large Rugs Sage/Cream - 160 x 230cm
- Price
- £11.05
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 6mo ago
PureCozy Outdoor Rug Garden Rug for Patios Waterproof Reversible Outdoor Carpet Mat Plastic Straw UV Resistant Area Rugs for Patios Garden RV Picnic Backyard Balcony 120x180cm Black & Beige
- Price
- £13.26
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 8mo ago
smiry Waterproof Outdoor Rug for Patio UV Resistant Anti-Slip Garden Rugs Lightweight Foldable Easy Clean Plastic Straw Carpet Mat for Camping Deck Beach Backyard 120 x 180 cm Grey
- Price
- £14.44
- Rating
- 4.0/5
- Reviews
- 21
- Age
- 8mo ago
Homaxy Outdoor Rug 120x180cm Waterproof Reversible Plastic Straw UV-Resistant Garden Mat Foldable Boho Anti-slip Area Rugs for Patio Camping Picnic Balcony Backyard Black & White
- Price
- £13.16
- Rating
- 3.8/5
- Reviews
- 79
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
21
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
33%
- Habaylin19%
- Homaxy14%
- GENIMO9%
- smiry9%
- MOKANI8%
- OHS8%
Outdoor Rug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.7×
Top Outdoor Rug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- outdoor rug832K/yr
- garden rug157K/yr
- garden rugs outdoor waterproof92K/yr
- outdoor rugs for patios waterproof94K/yr
- large outdoor rug82K/yr
- outdoor rugs79K/yr
- garden mats outdoor waterproof41K/yr
- outdoor rug waterproof31K/yr
- garden mat33K/yr
- extra large outdoor rug27K/yr
What reviews say buyers love and hate about Outdoor Rug
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent product”
“Value for Money”
“Good size”
“As described”
“Nice colour”
What buyers complain about
80% of reviews“Awful quality”
“Material is bambooish”
“doesnt lay completely flat”
“flimsy with a very plastic finish”
“Unfortunately they are two different shades of green”
Outdoor Rug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Outdoor Rug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
