Outdoor Rug

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +142.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £365K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+142.4%

Conversion, latest week

1.4%

Market size, estimated

£365Ka year

Peak month

May12.7× the quietest month

Top search term

outdoor rug832K searches a year

Listings sell for £15.78 on average, from £7.36 to £28.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.78 that is £4K to £8K a year per listing.

Average price

£15.78inside the $15 to $100 sweet spot

Price range

£7.36–£28.62

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #55 within Garden Décor. It carries 679 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

76%

Out of stock, average day

10.3%

Average rank

#55in Garden Décor

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

679per listing

Listings tracked

38

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months