Outdoor Plants
PassOutdoor Plants scores 67 out of 100, a Pass. Shoppers spend $272K a year here, search demand grew +18.4% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £272K/yr1.1M searches / yr
- 90-day growth
- +18.4%search demand this quarter
- Competition
- 20%top-5 click share · 31 brands · 46 sellers
Flapen Score
Outdoor Plants against its category
The dotted line is the Home & Garden average. Past it, Outdoor Plants is stronger. Inside it, weaker.
Market
The Outdoor Plants market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Outdoor Plants 1.1M times last year and spent an estimated £272K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 67 out of 100, a Pass.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +18.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £272Ka year
- Peak month
- April11.7× the quietest month
- Top search term
- plants outdoor garden ready226K searches a year
02 · Price
A sale here is worth £12.27.
Listings sell for £12.27 on average, from £3.15 to £29.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.27 that is £1K to £3K a year per listing.
- Average price
- £12.27under the $15 to $100 sweet spot
- Price range
- £3.15–£29.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #224 within Plants, Seeds & Bulbs. It carries 592 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 24%
- Out of stock, average day
- 17.2%
- Average rank
- #224in Plants, Seeds & Bulbs
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 592per listing
- Listings tracked
- 122
04 · Newcomers
Amazon counts 2 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Outdoor Plants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![GrowOn Shrubs [x4] Dwarf Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering | Red Orange Purple White Flowers](https://m.media-amazon.com/images/I/51SpoKCGfzL.jpg)
GrowOn Shrubs [x4] Dwarf Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering | Red Orange Purple White Flowers
- Price
- £15.90
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 7y ago
10 Hardy Perennial/Biennial Young Plants Collection - Ready to Plant Out
- Price
- £16.12
- Rating
- 4.4/5
- Reviews
- 515
- Age
- 5y ago
1 X Orange Azalea Japanese Evergreen Shrub Hardy Garden Plant in Pot (9cm Pot 20-30cm)
- Price
- £8.20
- Rating
- 4.1/5
- Reviews
- 7,846
- Age
- 11y ago
![GrowOn Shrubs [1 Litre] Lithodora Diffusa Heavenly Blue | Evergreen Shrub | Outdoor Garden Ready Plant | Spring and Summer Flowering | Deep Blue Flowers](https://m.media-amazon.com/images/I/61lrTUrUZ6L.jpg)
GrowOn Shrubs [1 Litre] Lithodora Diffusa Heavenly Blue | Evergreen Shrub | Outdoor Garden Ready Plant | Spring and Summer Flowering | Deep Blue Flowers
- Price
- £8.93
- Rating
- 4.3/5
- Reviews
- 2,078
- Age
- 8y ago
YouGarden - 1 x Hibiscus Blue Chiffon in a 9cm Pot
- Price
- £11.19
- Rating
- 4.3/5
- Reviews
- 321
- Age
- 4y ago
Trending
90-day click momentum
YouGarden Cottage Garden Perennial Set of 12 Jumbo Plugs Including Nepeta Dianthus Heuchera Papaver Verbena Alchemilla Aquilegia Coreopsis Delphinium Digitalis Hollyhock Rudbeckia
- Price
- £11.42
- Rating
- 4.1/5
- Reviews
- 145
- Age
- 5y ago
schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden
- Price
- £6.58
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 3y ago
YouGarden Set of 24 Perennial Plug Plant Cottage Gardens Collection. Easy to Grow Perennials Plants Outdoor Garden Ready. Cottage Garden Plants Ready to Plant
- Price
- £14.37
- Rating
- 4.3/5
- Reviews
- 429
- Age
- 12y ago
YouGarden - 1 x Hibiscus Blue Chiffon in a 9cm Pot
- Price
- £11.19
- Rating
- 4.3/5
- Reviews
- 321
- Age
- 4y ago
YouGarden Callistemon Bottlebrush Plant Established 30cm Tall in 2 Litre Pot Shrub for Patio or Garden Ready to Plant in the UK Exotic Outdoor Plants Bottle Brush
- Price
- £16.86
- Rating
- 4.3/5
- Reviews
- 655
- Age
- 12y ago
Newest
by launch date
9 x Flowering Bedding Plants - Grow Your own Summer Flowering Bedding Garden Ready & Each Delivered in Plant Pot Outdoor Plants Great for Hanging Basket or Gifts
- Price
- £20.89
- Rating
- 4.3/5
- Reviews
- 442
- Age
- 2y ago
9 x Rockery Plants - Perennial Garden Ready Flowers in 10.5cm Plant Pot Hardy Outdoor Ground Cover & Trailing Plants Year Round
- Price
- £23.28
- Rating
- 4.3/5
- Reviews
- 315
- Age
- 2y ago
10x Crocosmia Large Flowering Mix Summer Flowering Bulbs Spring Planting Easy to Grow Montbretia Hardy Garden Perenial Flowers
- Price
- £5.63
- Rating
- 3.9/5
- Reviews
- 399
- Age
- 3y ago
schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden
- Price
- £6.58
- Rating
- 3.8/5
- Reviews
- 64
- Age
- 3y ago
GreenBrokers 101 Promo Pack Collection Summer Flowering Bulbs Mixed Colours (101 Bulbs 5 Different Varieties) Bee & Butterfly Friendly
- Price
- £8.41
- Rating
- 4.0/5
- Reviews
- 1,683
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
46
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
20%
Top 20: 47%
Open market
33%
- YouGarden21%
- GardenersDream19%
- GrowOn Shrubs10%
- Oliwier's Bulbs7%
- Bradfield Seeds Plants and Bulbs5%
- schone5%
Demand
Outdoor Plants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.7×
Search terms
Top Outdoor Plants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plants outdoor garden ready226K/yr
- garden plants160K/yr
- outdoor plants166K/yr
- perennial plants garden ready66K/yr
- perennial plants60K/yr
- garden plants ready to plant35K/yr
- shrubs outdoor garden ready hardy37K/yr
- evergreen shrubs34K/yr
- garden flowers29K/yr
- shrubs30K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Plants
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
None grew
growth can be slow
Did not grow
much shorter than advertised
a lot bigger
It's small
Too Expensive
Not Very Happy for the price
Cheaper too
Not good quality
Very poor plant quality
Poor quality, died very quickly even when cared for correctly
Not as advertised
Very Misleading
Nothing like the picture
Love
Healthy Plants
Growing fast
easy to grow
Excellent product
Great quality plants
Good quality seed
Excellent Value
Great value
Good for the price
bright colours
beautiful colours
Amazing colour
Lovely bigger then what I thought nothing wrong with it
True size
Excellent size
Return
0.1% Return rate 42% Fixable by listing
None grew
growth can be slow
Did not grow
much shorter than advertised
a lot bigger
It's small
Not as advertised
Very Misleading
Nothing like the picture
Not good quality
Very poor plant quality
Poor quality, died very quickly even when cared for correctly
Too Expensive
Not Very Happy for the price
Cheaper too
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Plants questions
Answered from the same tracked data.