outdoor plants
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good592.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£3.15–£29.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.27avg listing price — sweet spot $15–$100
Market size
Okay£272K£272K/yr · 1.1M searches
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, outdoor plants is a £272K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 67/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
outdoor plants market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £184K–£245K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #224
- Page quality
- 0%
- Prime
- 24%
- Sponsored
- 84%
- Out of stock
- 17.2%
- Avg brand age
- 38 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
46
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
20%
Top 20: 47%
Open market
33%
- YouGarden21%
- GardenersDream19%
- GrowOn Shrubs10%
- Oliwier's Bulbs7%
- Bradfield Seeds Plants and Bulbs5%
- schone5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.7×
Top outdoor plants search terms
- plants outdoor garden ready226K/yr
- garden plants160K/yr
- outdoor plants166K/yr
- perennial plants garden ready66K/yr
- perennial plants60K/yr
- garden plants ready to plant35K/yr
- shrubs outdoor garden ready hardy37K/yr
- evergreen shrubs34K/yr
- garden flowers29K/yr
- shrubs30K/yr
Top outdoor plants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![GrowOn Shrubs [x4] Dwarf Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering | Red Orange Purple White Flowers](https://m.media-amazon.com/images/I/51SpoKCGfzL.jpg)
GrowOn Shrubs [x4] Dwarf Japanese Azalea Collection | Variety-Pack | Evergreen Shrubs | Outdoor Garden Ready Plants | Spring Flowering | Red Orange Purple White Flowers
GrowOn Shrubs£15.904.6★1,749 rev
10 Hardy Perennial/Biennial Young Plants Collection - Ready to Plant Out
Bradfield Seeds Plants and Bulbs£16.124.4★515 rev
1 X Orange Azalea Japanese Evergreen Shrub Hardy Garden Plant in Pot (9cm Pot 20-30cm)
GardenersDream£8.204.1★7,846 rev
![GrowOn Shrubs [1 Litre] Lithodora Diffusa Heavenly Blue | Evergreen Shrub | Outdoor Garden Ready Plant | Spring and Summer Flowering | Deep Blue Flowers](https://m.media-amazon.com/images/I/61lrTUrUZ6L.jpg)
GrowOn Shrubs [1 Litre] Lithodora Diffusa Heavenly Blue | Evergreen Shrub | Outdoor Garden Ready Plant | Spring and Summer Flowering | Deep Blue Flowers
GrowOn Shrubs£8.934.3★2,078 rev
YouGarden - 1 x Hibiscus Blue Chiffon in a 9cm Pot
YouGarden£11.194.3★321 rev
Newest
by launch date
9 x Flowering Bedding Plants - Grow Your own Summer Flowering Bedding Garden Ready & Each Delivered in Plant Pot Outdoor Plants Great for Hanging Basket or Gifts
Tropical Plants UK£20.89442 rev
9 x Rockery Plants - Perennial Garden Ready Flowers in 10.5cm Plant Pot Hardy Outdoor Ground Cover & Trailing Plants Year Round
Tropical Plants UK£23.28315 rev
10x Crocosmia Large Flowering Mix Summer Flowering Bulbs Spring Planting Easy to Grow Montbretia Hardy Garden Perenial Flowers
Oliwier's Bulbs£5.63399 rev
schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden
schone£6.5864 rev
GreenBrokers 101 Promo Pack Collection Summer Flowering Bulbs Mixed Colours (101 Bulbs 5 Different Varieties) Bee & Butterfly Friendly
GreenBrokers£8.411,683 rev
Trending
90-day click momentum
YouGarden Cottage Garden Perennial Set of 12 Jumbo Plugs Including Nepeta Dianthus Heuchera Papaver Verbena Alchemilla Aquilegia Coreopsis Delphinium Digitalis Hollyhock Rudbeckia
YouGarden£11.424.1★
schone 15 x Ixia Mixed Star-Like Wand Flowers Colourful Blooms Summer Flowering Bulbs Perennials for Your Beautiful Garden
schone£6.583.8★
YouGarden Set of 24 Perennial Plug Plant Cottage Gardens Collection. Easy to Grow Perennials Plants Outdoor Garden Ready. Cottage Garden Plants Ready to Plant
YouGarden£14.374.3★
YouGarden - 1 x Hibiscus Blue Chiffon in a 9cm Pot
YouGarden£11.194.3★
YouGarden Callistemon Bottlebrush Plant Established 30cm Tall in 2 Litre Pot Shrub for Patio or Garden Ready to Plant in the UK Exotic Outdoor Plants Bottle Brush
YouGarden£16.864.3★
What buyers say about outdoor plants
What buyers praise and complain about, mined from review topics.What buyers love
“Healthy Plants”
“Excellent product”
“Excellent Value”
“bright colours”
“Lovely bigger then what I thought nothing wrong with it”
“As advertised”
“very nice gift”
“Sturdy plants and thriving well”
“Easy to use”
“Good instruction”
What buyers complain about
“None grew”
“much shorter than advertised”
“Too Expensive”
“Not good quality”
“Not as advertised”
“Died after a couple of weeks”
“No colour at all”
“drying out completely”
“the instructions are rather complicated”
“Nothing grew”
Top return reasons
Common questions
- Is outdoor plants profitable to sell on Amazon United Kingdom?
- The niche generates £272K/yr across 122 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (67/100).
- How competitive is the outdoor plants niche?
- 31 brands and 46 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in outdoor plants?
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.
- When does demand for outdoor plants peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 11.7× the quietest.
- What does it cost to enter the outdoor plants niche?
- Listings span £3.15–£29.88; the average listing price is £12.27 (sweet spot $15–$100). The average incumbent carries 592 reviews — the moat a new listing must climb.