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Outdoor Plants

Pass

Outdoor Plants scores 67 out of 100, a Pass. Shoppers spend an estimated $272K a year here, search demand grew +18.4% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£272K/yr1.1M searches / yr
90-day growth
+18.4%search demand this quarter
Competition
20%top-5 click share · 31 brands · 46 sellers

Flapen Score

Outdoor Plants against its category

The dotted line is the Home & Garden average. Past it, Outdoor Plants is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Plants market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Plants 1.1M times last year and spent an estimated £272K. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £272K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
2.1%
Market size, estimated
£272Ka year
Peak month
April11.7× the quietest month
Top search term
plants outdoor garden ready226K searches a year

02 · Price

A sale here is worth £12.27.

Listings sell for £12.27 on average, from £3.15 to £29.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £12.27 that is £1K to £3K a year per listing.

Average price
£12.27under the $15 to $100 sweet spot
Price range
£3.15–£29.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 24% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #224 within Plants, Seeds & Bulbs. It carries 592 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
24%
Out of stock, average day
17.2%
Average rank
#224in Plants, Seeds & Bulbs
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
592per listing
Listings tracked
122

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Outdoor Plants products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

46

Est. top-5 brand share

62%

Top 20: 95%

Est. top-5 click share

20%

Top 20: 47%

Open market

33%

  • YouGarden21%
  • GardenersDream19%
  • GrowOn Shrubs10%
  • Oliwier's Bulbs7%
  • Bradfield Seeds Plants and Bulbs5%
  • schone5%

Demand

Outdoor Plants search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 11.7×

Search terms

Top Outdoor Plants search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plants outdoor garden ready226K/yr
  • garden plants160K/yr
  • outdoor plants166K/yr
  • perennial plants garden ready66K/yr
  • perennial plants60K/yr
  • garden plants ready to plant35K/yr
  • shrubs outdoor garden ready hardy37K/yr
  • evergreen shrubs34K/yr
  • garden flowers29K/yr
  • shrubs30K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Plants

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Plant Growth”
29%of negative reviews mention “Plant Growth”
0.1%of orders come back
“None grew”
A buyer, on “Plant Growth”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Outdoor Plants questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data