Is outdoor mats for front door profitable to sell on Amazon United Kingdom?

The niche generates £148K/yr across 71 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the outdoor mats for front door niche?

36 brands and 68 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in outdoor mats for front door?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.8%.

When does demand for outdoor mats for front door peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the outdoor mats for front door niche?

Listings span £4.45–£28.33; the average listing price is £11.31 (sweet spot $15–$100). The average incumbent carries 1,146 reviews — the moat a new listing must climb.

outdoor mats for front door

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Review moat

Good1,145.72

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.45–£28.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.31

avg listing price — sweet spot $15–$100

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay£148K

£148K/yr · 452K searches

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, outdoor mats for front door is a £148K/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

outdoor mats for front door market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £141K–£170K; units × avg price
Conversion rate: 2.9%
Avg BSR: #93
Page quality: 0%
Prime: 54%
Sponsored: 82%
Out of stock: 7.1%
Avg brand age: 45 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

36 falling

Sellers

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

25%

Top 20: 58%

Open market

43%

Nicoman17%
Lifestyle comfort ltd15%
FloorPro10%
BLADO6%
EDS5%
Qingbei Rina5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top outdoor mats for front door search terms

coir door mats106K/yr -26.7%1.3% conv.
outdoor mats door44K/yr +0.4%2.5% conv.
rubber door mat74K/yr -16.5%2.5% conv.
rubber door mats outdoor26K/yr -23.0%3.3% conv.
coir door mat27K/yr -7.7%1.7% conv.
outdoor rubber door mat20K/yr -10.1%2.6% conv.
coir mat23K/yr -25.1%1.4% conv.
coir doormat22K/yr -30.9%1.2% conv.
large outdoor door mat14K/yr -26.6%0.4% conv.
large outdoor mat9K/yr +52.1%0.4% conv.

All search terms

Top outdoor mats for front door products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FloorPro Living Coir Matting for Entrances - Tough Bristles - Doorway Coconut Entrance Mat Strips - Cut to Size - Doormats (0.5m x 1m (50cm x 100cm))

FloorPro£16.554.5★1,939 rev

Honeycomb Outdoor Rubber Doormat Boot Scraper Front Door Mat Heavy Duty Recycled Rubber with Drainage Holes Anti Fatigue Dirt Scraper Playground Garden Matting (60x40cm 1.3cm Thick Small)

Nicoman£6.964.5★891 rev

Qingbei Rina Front Door Mats for Outside 40x70cm

Qingbei Rina£13.214.1★688 rev

EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)

EDS£10.784.5★644 rev

LSC Rubber Door Mat Outdoor Heavy Duty Large Door Mat Non Slip Dirt Scraper Outdoor Mats for Front Door Black Welcome Decorative Wrought Iron Effect Drainage Doormats Outside (Pack of 1 45 X 75 cm)

Lifestyle comfort ltd£10.814.7★1,326 rev

Newest

by launch date

eXtreme Natural Coir Front Door Mat Cut to Size Non-Slip Heavy Duty

eXtreme£6.6236 rev

7mo ago

Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)

Nicoman£7.0341 rev

8mo ago

FB FunkyBuys Coir Door Mats Outdoor - Thick Bristles Non-Slip Rubber Backing - Natural Heavy Duty Coconut Mat - Front Door Mat Ideal for Porch Entryways Office & Home

FB FunkyBuys£7.34115 rev

11mo ago

DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormats Outside Quick-Dry & Heavy-Duty Outdoor Floor Mats for Entrance Patio Garden Dark Grey

DEXI£15.91706 rev

1y ago

LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)

Lifestyle comfort ltd£8.74216 rev

1y ago

What buyers say about outdoor mats for front door

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality mat”

Value For Money12%

“good value”

Advertised Vs Actual Product11%

“Just as described”

Size-Overall7%

“Fits perfect”

Strength6%

“Quite strong product in”

Ease Of Cleaning5%

“Easy to clean”

Durability3%

“Sturdy and durable”

Color3%

“the colours are fantastic”

Design-Overall3%

“Appealing design”

Material Quality2%

“very good quality material”

What buyers complain about

Quality-Overall13%

“Very expensive for the quality”

Size-Overall11%

“they don't do the right size”

Durability7%

“broke in 3 places before I even use it”

Thickness7%

“A bit thin”

Value For Money6%

“looks more expensive than it was”

Suitable For Outdoor5%

“Poor quality and unsuitable for outdoor use”

Color5%

“darker than expected”

Strength5%

“Light and flimsy”

Advertised Vs Actual Product4%

“Do not expect the product advertised”

Weight Heavy4%

“Very very heavy”

Top return reasons

Size-Overall58%

Quality-Overall9%

Color4%

Thin4%

Advertised Vs Actual Product4%

Thickness3%