Outdoor Mats for Front Door

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months

452K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.9%

Market size, estimated

£148Ka year

Peak month

September1.9× the quietest month

Top search term

coir door mats106K searches a year

Listings sell for £11.31 on average, from £4.45 to £28.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.31 that is £1K to £3K a year per listing.

Average price

£11.31under the $15 to $100 sweet spot

Price range

£4.45–£28.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #93 within Doormats. It carries 1,146 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

54%

Out of stock, average day

7.1%

Average rank

#93in Doormats

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,146per listing

Listings tracked

71

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months