How competitive is the Outdoor Mats for Front Door niche on Amazon United Kingdom?

36 brands and 68 sellers compete in Outdoor Mats for Front Door on Amazon United Kingdom. The top 5 Outdoor Mats for Front Door products take 25% of clicks and its top 5 brands hold 53% of demand.

What do buyers complain about in Outdoor Mats for Front Door?

Outdoor Mats for Front Door buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Outdoor Mats for Front Door niche?

Outdoor Mats for Front Door sells for £11.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.45–£28.33. The average incumbent carries 1,146 reviews — the moat a new listing must climb.

Outdoor Mats for Front Door

Outdoor Mats for Front Door shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51

This niche Category average · 5,777 niches

Is Outdoor Mats for Front Door profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Outdoor Mats for Front Door is a £148K/yr Amazon United Kingdom market (452K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 56/100.

Outdoor Mats for Front Door: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.3% over the last 90 days and 2.9% of searches end in a purchase.

£148K

revenue / yr

Units sold / yr15K

Search volume / yr-17.3%452K

Conversion rate2.9%

Avg price£11.31

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers36 · 68

Top-5 product click share25%

Open market47%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 71 products

Top Outdoor Mats for Front Door products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FloorPro Living Coir Matting for Entrances - Tough Bristles - Doorway Coconut Entrance Mat Strips - Cut to Size - Doormats (0.5m x 1m (50cm x 100cm))

Price: £16.55
Rating: 4.5/5
Reviews: 1,939
Age: 5y ago

Honeycomb Outdoor Rubber Doormat Boot Scraper Front Door Mat Heavy Duty Recycled Rubber with Drainage Holes Anti Fatigue Dirt Scraper Playground Garden Matting (60x40cm 1.3cm Thick Small)

Price: £6.96
Rating: 4.5/5
Reviews: 891
Age: 3y ago

Qingbei Rina Front Door Mats for Outside 40x70cm

Price: £13.21
Rating: 4.1/5
Reviews: 688
Age: 2y ago

EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)

Price: £10.78
Rating: 4.5/5
Reviews: 644
Age: 3y ago

LSC Rubber Door Mat Outdoor Heavy Duty Large Door Mat Non Slip Dirt Scraper Outdoor Mats for Front Door Black Welcome Decorative Wrought Iron Effect Drainage Doormats Outside (Pack of 1 45 X 75 cm)

Price: £10.81
Rating: 4.7/5
Reviews: 1,326
Age: 4y ago

Newest

by launch date

eXtreme Natural Coir Front Door Mat Cut to Size Non-Slip Heavy Duty

Price: £6.62
Rating: 4.4/5
Reviews: 36
Age: 7mo ago

Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)

Price: £7.03
Rating: 4.2/5
Reviews: 41
Age: 8mo ago

FB FunkyBuys Coir Door Mats Outdoor - Thick Bristles Non-Slip Rubber Backing - Natural Heavy Duty Coconut Mat - Front Door Mat Ideal for Porch Entryways Office & Home

Price: £7.34
Rating: 4.5/5
Reviews: 115
Age: 11mo ago

DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormats Outside Quick-Dry & Heavy-Duty Outdoor Floor Mats for Entrance Patio Garden Dark Grey

Price: £15.91
Rating: 4.3/5
Reviews: 706
Age: 1y ago

LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)

Price: £8.74
Rating: 4.8/5
Reviews: 216
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

25%

Top 20: 58%

Open market

43%

Nicoman17%
Lifestyle comfort ltd15%
FloorPro10%
BLADO6%
EDS5%
Qingbei Rina5%

Outdoor Mats for Front Door demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume452KCVR2.9%Products71Brands36Top 5 Brands53%OOS Rate7.1%Rating4.4★Reviews1,146Avg BSR#93

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Outdoor Mats for Front Door search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coir door mats106K/yr -26.7%1.3% conv.
outdoor mats door44K/yr +0.4%2.5% conv.
rubber door mat74K/yr -16.5%2.5% conv.
rubber door mats outdoor26K/yr -23.0%3.3% conv.
coir door mat27K/yr -7.7%1.7% conv.
outdoor rubber door mat20K/yr -10.1%2.6% conv.
coir mat23K/yr -25.1%1.4% conv.
coir doormat22K/yr -30.9%1.2% conv.
large outdoor door mat14K/yr -26.6%0.4% conv.
large outdoor mat9K/yr +52.1%0.4% conv.

What reviews say buyers love and hate about Outdoor Mats for Front Door

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Quality-Overall30%

“Good quality mat”

Value For Money12%

“good value”

Advertised Vs Actual Product11%

“Just as described”

Size-Overall7%

“Fits perfect”

Strength6%

“Quite strong product in”

What buyers complain about

67% of reviews

Quality-Overall13%

“Very expensive for the quality”

Size-Overall11%

“they don't do the right size”

Durability7%

“broke in 3 places before I even use it”

Thickness7%

“A bit thin”

Value For Money6%

“looks more expensive than it was”

Outdoor Mats for Front Door return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

58%

2Quality-Overall

3Color

4Thin

5Advertised Vs Actual Product

Common Outdoor Mats for Front Door questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Outdoor Mats for Front Door 56/100 on Amazon United Kingdom — Worth a look. The niche generates £148K/yr across 71 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -17.3% over the last 90 days.