Skip to content

Outdoor Kitchen

Maybe

Returns run at only 0.3% of orders. But buyers convert on only 0.2% of searches, so Outdoor Kitchen is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£125K/yr276K searches / yr
90-day growth
+131.1%search demand this quarter
Competition
33%top-5 click share · 22 brands · 50 sellers

Flapen Score

Outdoor Kitchen against its category

The dotted line is the Home & Garden average. Past it, Outdoor Kitchen is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Kitchen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Kitchen 276K times last year and spent an estimated £125K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +131.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+131.1%
Conversion, latest week
0.2%
Market size, estimated
£125Ka year
Peak month
May10.4× the quietest month
Top search term
outdoor kitchen123K searches a year

02 · Price

A sale here is worth £188.60.

Listings sell for £188.60 on average, from £21.81 to £1513.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £188.60 that is £0 to £19K a year per listing.

Average price
£188.60above the $15 to $100 sweet spot
Price range
£21.81–£1513.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£19K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 22.8% of listings are out of stock. The average listing ranks #305 within Barbecue & Outdoor Dining. It carries 386 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
29%
Out of stock, average day
22.8%
Average rank
#305in Barbecue & Outdoor Dining
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
386per listing
Listings tracked
51

04 · Newcomers

Amazon counts 3 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Outdoor Kitchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

50

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

33%

Top 20: 72%

Open market

28%

  • Keter29%
  • Monster Shop10%
  • Merax10%
  • Feasto8%
  • Outsunny8%
  • Callow Retail7%

Demand

Outdoor Kitchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.4×

Search terms

Top Outdoor Kitchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor kitchen123K/yr
  • outdoor kitchen units53K/yr
  • outdoor kitchen cabinets17K/yr
  • garden kitchen19K/yr
  • outdoor cooking station8K/yr
  • garden kitchen unit7K/yr
  • keter bbq table7K/yr
  • outdoor kitchen worktop5K/yr
  • outdoor kitchen bbq station9K/yr
  • outdoor bbq station6K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Kitchen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%+0.39

I did have to think quite hard to assemble it

Instructions for assembly are terrible

very little assembly

Rusts/Corrodes13%−0.16

Table rusted with months despite being covered

Rusty after less than one year

Stainless steel top now has rust marks

Instructions/User Manual/Troubleshooting8%−0.09

Instructions drawings could be better

When opened the instruction there was no English instruction not even pictures

No English instruction

Value For Money7%

Not worth the money

feel for this reason it is overpriced even though I'm please with the product

Not good value

Quality-Overall6%+0.25

Overall, it is not a premium-quality stand,

the price point doesn't match the quality in my opinion

Very poor quality

Love

Quality-Overall20%+0.25

Really well made piece of kit

Good quality & prompt deliverys

Excellent quality

Assembly/Installation13%+0.39

Easy to assemble

Easy to set up

easy assembly

Strength12%+0.68

Sturdy and Easy to Build

The table is very sturdy

It is sturdy

Value For Money11%

Excellent value for money

Good and smart for the price

Good value

Size-Overall8%+1.10

Perfect fit

fits table top bbq

fits my Roccbox pizza oven nicely

Return

0.3% Return rate 25% Fixable by listing

Defective Material/Parts29%▁▁▃█▇▄

poorly made parts

Item unusable, no compensation or resolution

Size-Overall21%▁▁▄▆█▆
Quality-Overall13%▁▁█▁▁▃

Overall, it is not a premium-quality stand,

the price point doesn't match the quality in my opinion

Very poor quality

Assembly/Installation8%▁▁▁█▁▂

I did have to think quite hard to assemble it

Instructions for assembly are terrible

very little assembly

Functionality-Overall4%▁▁▁▁█▃

FAQ

Common Outdoor Kitchen questions

Answered from the same tracked data.