outdoor footstool
Worth a lookShows demand growing +241.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+241.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£26.84avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Great£7.80–£77.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good508.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£23K£23K/yr · 105K searches
According to Flapen's Amazon United Kingdom niche tracking, outdoor footstool is a £23K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 67/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
outdoor footstool market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £20K–£27K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 73%
- Out of stock
- 11.1%
- Avg brand age
- 39 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
48
Top-5 brand share
48%
Top 20: 88%
Top-5 click share
27%
Top 20: 62%
Open market
52%
- OHS14%
- Outsunny10%
- IBUYKE7%
- Harrier6%
- Harbour Housewares5%
- HollyHOME5%
Demand & seasonality
Weekly Amazon search volume, last 57 weeks — +241.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 16.6×
Top outdoor footstool search terms
- outdoor footstool23K/yr
- garden footstool22K/yr
- outdoor footstools10K/yr
- outdoor pouffe7K/yr
- outdoor footstools waterproof6K/yr
- rattan footstool outdoor6K/yr
- rattan footstool9K/yr
- garden footstool outdoor5K/yr
- garden foot stool4K/yr
- rattan garden stools5K/yr
Top outdoor footstool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OHS Geometric Garden Pouffe Outdoor Indoor Foot Stool Garden Furniture Portable Filled Cube Chair Pouffe Footstool Outdoor Ottoman Foot Rest for Patio Balcony Home Decor Grey
OHS£11.844.3★16 rev
![Harrier Large Ottoman Stool Footstool Pouffe with Padded Seat Cushion [Single or Pair] Rattan or Aluminium Outdoor Patio Furniture Grey (Rattan [80cm x 80cm] Single)](https://m.media-amazon.com/images/I/51WVxHkPY8L.jpg)
Harrier Large Ottoman Stool Footstool Pouffe with Padded Seat Cushion [Single or Pair] Rattan or Aluminium Outdoor Patio Furniture Grey (Rattan [80cm x 80cm] Single)
Harrier£38.654.0★7 rev
HollyHOME Foot Stool Foldable Footstool Folding Footstools for Living Room Garden Balcony Foot Rest Velvet Small Ottoman with Metal Legs Indoor Outdoor Dark Gray
HollyHOME£25.624.7★2,416 rev
EVER ADVANCED Folding Camping Footrest Ergonomical Ottomans for Living Room Collapsible Garden Footstool Lightweight Leg Rest with Carry Bag for Bedroom Garden Patio Outdoor LightGrey
EVER ADVANCED£28.944.6★119 rev
IBUYKE Small Foot Stool with Padded Seat Pouffe Stool Change Shoe Footrest Ottoman Footrest Extra Seating for Entryway for Living Room Bedroom Blue-Gray WBD001L-X
IBUYKE£24.514.4★468 rev
Newest
by launch dateOHS Geometric Garden Pouffe Outdoor Indoor Foot Stool Garden Furniture Portable Filled Cube Chair Pouffe Footstool Outdoor Ottoman Foot Rest for Patio Balcony Home Decor Grey
OHS£11.8416 rev
OHS Stripe Garden Pouffe Outdoor Indoor Foot Stool Garden Furniture Portable Filled Cube Chair Pouffe Footstool Outdoor Ottoman Foot Rest for Patio Balcony Home Decor Pink/Orange
OHS£11.5116 rev
OHS Stripe Garden Pouffe Outdoor Indoor Foot Stool Garden Furniture Portable Filled Cube Chair Pouffe Footstool Outdoor Ottoman Foot Rest for Patio Balcony Home Decor Monochrome
OHS£11.6716 rev
Meng Jiaran 2PCS Camping Stool Folding Stool Lightweight Collapsible Stools Portable Outdoor Fold Up Stools for Adults Camping Fishing Hiking Picnic
Meng Jiaran£12.7328 rev
Outsunny Set of 2 Rattan Storage Ottomans Outdoor Footstool with Removable Cushions Garden Storage Seat for Balcony Porch Living Room Cream White
Outsunny£63.9040 rev
Trending
90-day click momentumMeng Jiaran 2PCS Camping Stool Folding Stool Lightweight Collapsible Stools Portable Outdoor Fold Up Stools for Adults Camping Fishing Hiking Picnic
Meng Jiaran£12.733.9★
OHS Stripe Garden Pouffe Outdoor Indoor Foot Stool Garden Furniture Portable Filled Cube Chair Pouffe Footstool Outdoor Ottoman Foot Rest for Patio Balcony Home Decor Monochrome
OHS£11.674.3★
Harbour Housewares Folding Stools - Black - Pack of 2 - Canvas Camping Stool Adults Small Portable Lightweight Outdoor Foldable Garden Seat for Fishing Travelling Picnics
Harbour Housewares£12.124.2★
OHS Stripe Garden Pouffe Outdoor Indoor Foot Stool Garden Furniture Portable Filled Cube Chair Pouffe Footstool Outdoor Ottoman Foot Rest for Patio Balcony Home Decor Pink/Orange
OHS£11.514.3★
OHS Geometric Garden Pouffe Outdoor Indoor Foot Stool Garden Furniture Portable Filled Cube Chair Pouffe Footstool Outdoor Ottoman Foot Rest for Patio Balcony Home Decor Grey
OHS£11.844.3★
What buyers say about outdoor footstool
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to assemble”
“Sturdy storage box”
“Excellent quality”
“Worth the money”
“Very handy for all sorts of storage”
“It's comfy”
“Decent size”
“Just what I wanted”
“Lightweight”
“easy to use”
What buyers complain about
“broke within a week”
“A bit flimsy”
“hard to assemble”
“Terrible product”
“Beware color”
“Not fit for purpose”
“find expensive”
“Broken product”
“Poor quality stitching”
“Needs better image/instructions”
Top return reasons
Common questions
- Is outdoor footstool profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 64 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +241.4%. Flapen's verdict: Worth a look (67/100).
- How competitive is the outdoor footstool niche?
- 32 brands and 48 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in outdoor footstool?
- Top complaints mined from reviews: Durability, Strength, Assembly/Installation. The return rate is 0.7%.
- When does demand for outdoor footstool peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 16.6× the quietest.
- What does it cost to enter the outdoor footstool niche?
- Listings span £7.80–£77.66; the average listing price is £26.84 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.