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Outdoor Footstool

Pass

Outdoor Footstool scores 67 out of 100, a Pass. Shoppers spend $23K a year here, search demand grew +241.4% this quarter, and returns run at 0.7% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£23K/yr105K searches / yr
90-day growth
+241.4%search demand this quarter
Competition
27%top-5 click share · 32 brands · 48 sellers

Flapen Score

Outdoor Footstool against its category

The dotted line is the Home & Garden average. Past it, Outdoor Footstool is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outdoor Footstool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Outdoor Footstool 105K times last year and spent an estimated £23K. The top 5 brands take 48% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +241.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+241.4%
Conversion, latest week
0.8%
Market size, estimated
£23Ka year
Peak month
May16.6× the quietest month
Top search term
outdoor footstool23K searches a year

02 · Price

A sale here is worth £26.84.

Listings sell for £26.84 on average, from £7.80 to £77.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £26.84 that is £0 to £3K a year per listing.

Average price
£26.84inside the $15 to $100 sweet spot
Price range
£7.80–£77.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #59 within Garden Furniture & Accessories. It carries 509 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
38%
Out of stock, average day
11.1%
Average rank
#59in Garden Furniture & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
509per listing
Listings tracked
64

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Outdoor Footstool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

£0£705£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

48

Top-5 brand share

48%

Top 20: 88%

Top-5 click share

27%

Top 20: 62%

Open market

52%

  • OHS14%
  • Outsunny10%
  • IBUYKE7%
  • Harrier6%
  • Harbour Housewares5%
  • HollyHOME5%

Demand

Outdoor Footstool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 16.6×

Search terms

Top Outdoor Footstool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outdoor footstool23K/yr
  • garden footstool22K/yr
  • outdoor footstools10K/yr
  • outdoor pouffe7K/yr
  • outdoor footstools waterproof6K/yr
  • rattan footstool outdoor6K/yr
  • rattan footstool9K/yr
  • garden footstool outdoor5K/yr
  • garden foot stool4K/yr
  • rattan garden stools5K/yr

Reviews and returns

What reviews say buyers love and hate about Outdoor Footstool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.11

broke within a week

Broke within minutes of using

Broken and hard to figure out because of this

Strength12%−0.01

A bit flimsy

Cheap and flimsy

Not very strong

Assembly/Installation8%+0.64

hard to assemble

The assembly instructions are terrible

hard to put together

Quality-Overall7%

Terrible product

Poor quality

Rubbish quality

Color5%−0.03

Beware color

colour a lot darker than photo

Cusions are very dark

Love

Assembly/Installation14%+0.64

Very easy to assemble

Assembly was easy

Really easy to set up

Strength14%−0.01

Sturdy storage box

Nice and sturdy

A good sturdy box

Quality-Overall11%

Excellent quality

Good quality, great value and easy assembly

Very good quality, I am impressed it was easy to put together and idiot proof

Value For Money11%+0.70

Worth the money

Excellent value for money

Excellent for the money

Storage Capacity8%+1.09

Very handy for all sorts of storage

Excellent storage box

Great storage

Return

0.7% Return rate 50% Fixable by listing

Size-Overall33%█▇▇███

Not fit for purpose

the lid did not fit well

Far too small for anything

Defective Material/Parts14%▅█▅▄▆▄

Broken product

One of the panels was malformed

Defective

Strength8%▃▄█▃▄█

A bit flimsy

Cheap and flimsy

Not very strong

Color6%▆▃▁▇▅█

Beware color

colour a lot darker than photo

Cusions are very dark

Quality-Overall6%█▃▅▅▇▂

Terrible product

Poor quality

Rubbish quality

FAQ

Common Outdoor Footstool questions

Answered from the same tracked data.