outdoor door mat
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£478K£478K/yr · 1.5M searches
Price range
Good£4.45–£28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,704.94avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.72avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, outdoor door mat is a £478K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor door mat market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- £469K–£586K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 85%
- Out of stock
- 2.9%
- Avg brand age
- 46 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
30
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
33%
Top 20: 72%
Open market
31%
- Lifestyle comfort ltd18%
- Qingbei Rina16%
- Nicoman13%
- EDS9%
- Yimobra8%
- BLADO5%
Demand
Weekly Amazon search volume, last 8 weeks — -17.3% search growth over the last 90 days.Top outdoor door mat search terms
- door mats outdoor239K/yr
- outdoor door mat220K/yr
- front door mat outside145K/yr
- outside door mat121K/yr
- coir door mats106K/yr
- outdoor mats door44K/yr
- doormats outside67K/yr
- rubber door mat74K/yr
- door mat outdoor65K/yr
- outdoor mats for front door86K/yr
Top outdoor door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Qingbei Rina Front Door Mats for Outside 40x70cm
Qingbei Rina£13.214.1★688 rev
Nicoman Tile Heavy Duty Boot Scraper Doormat Non-Slip Anti-Fatigue Eco-Friendly Rubber Indoor/Outdoor Door Mat Rectangular (60x40cm) Blue Border
Nicoman£9.694.4★2,086 rev
EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)
EDS£10.784.5★644 rev
BLADO Washable Door Mats Indoor & Outdoor - Non-Slippery Heavy Duty - Stylish & Large Rubber - Perfect Dust Grabbing Doormats (Anthracite 40cm x 60cm)
BLADO£5.144.3★14,106 rev
LSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)
Lifestyle comfort ltd£8.654.6★77 rev
Newest
by launch dateLSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)
Lifestyle comfort ltd£8.6577 rev
Qingbei Rina Front Door Mats Outdoor 40x70cm Grey
Qingbei Rina£13.44688 rev
AMEHA Door Mat Indoor & Outdoor Brown 40x60 Cm Heavy Duty Rubber Door Mats Dirt Trapper Non Slip Washable Barrier Floor Mat Entrance Rug Shoes Scraper Super Absorbent Front Doormats
AMEHA£4.481,267 rev
DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormats Outside Quick-Dry & Heavy-Duty Outdoor Floor Mats for Entrance Patio Garden Dark Grey
DEXI£15.91706 rev
LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)
Lifestyle comfort ltd£8.74216 rev
Trending
90-day click momentumQingbei Rina Front Door Mats Outdoor 40x70cm Grey
Qingbei Rina£13.444.1★
Nicoman Tile Heavy Duty Boot Scraper Doormat Non-Slip Anti-Fatigue Eco-Friendly Rubber Indoor/Outdoor Door Mat Halfmoon (75x44cm) Blue Border
Nicoman£14.814.4★
LSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)
Lifestyle comfort ltd£8.654.6★
Yimobra Welcome Door Mat 75 x 43 cm Heavy Duty Durable Front Door Mat for Home Entrance Garage and Garden Outside Entryway Floor Mat Non Slip Fade Resistant Easy Clean Black
Yimobra£12.124.3★
EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)
EDS£10.784.5★
What buyers say about outdoor door mat
What buyers praise and complain about, mined from review topics.What buyers love
“nice size mat and decent quality”
“Fair price”
“Just as described”
“Good sturdy doormats”
“Fits perfect”
“keeps your home clean”
“Sturdy and durable”
“Appealing design”
“Nice colour”
“very good quality material”
What buyers complain about
“Very expensive for the quality”
“The size looks much larger than it is”
“Not very thick”
“broke in 3 places before I even use it”
“Poor quality and unsuitable for outdoor use”
“Very over priced for what they are”
“Not what I would consider heavy duty”
“Pictures mislead”
“Light and flimsy”
“Collects too much water”
Top return reasons
Common questions
- Is outdoor door mat profitable to sell on Amazon United Kingdom?
- The niche generates £478K/yr across 48 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the outdoor door mat niche?
- 22 brands and 30 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in outdoor door mat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 0.9%.
- What does it cost to enter the outdoor door mat niche?
- Listings span £4.45–£28.33; the average listing price is £11.72 (sweet spot $15–$100). The average incumbent carries 1,705 reviews — the moat a new listing must climb.