Outdoor Door Mat

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £478K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.8%

Market size, estimated

£478Ka year

Top search term

door mats outdoor239K searches a year

Listings sell for £11.72 on average, from £4.45 to £28.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £11.72 that is £6K to £9K a year per listing.

Average price

£11.72under the $15 to $100 sweet spot

Price range

£4.45–£28.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #57 within Doormats. It carries 1,705 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

63%

Out of stock, average day

2.9%

Average rank

#57in Doormats

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,705per listing

Listings tracked

48

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months