Outdoor Door Mat

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £478K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.8%

Market size, estimated

£478Ka year

Top search term

door mats outdoor239K searches a year

Listings sell for £11.72 on average, from £4.45 to £28.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £11.72 that is £6K to £9K a year per listing.

Average price

£11.72under the $15 to $100 sweet spot

Price range

£4.45–£28.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #57 within Doormats. It carries 1,705 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

63%

Out of stock, average day

2.9%

Average rank

#57in Doormats

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,705per listing

Listings tracked

48

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months