Outdoor Door Mat
Outdoor Door Mat shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Is Outdoor Door Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Outdoor Door Mat is a £478K/yr Amazon United Kingdom market (1.5M searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 58/100.
Outdoor Door Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -17.3% over the last 90 days and 2.8% of searches end in a purchase.
£478K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 48 products
Top Outdoor Door Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Qingbei Rina Front Door Mats for Outside 40x70cm
- Price
- £13.21
- Rating
- 4.1/5
- Reviews
- 688
- Age
- 2y ago
Nicoman Tile Heavy Duty Boot Scraper Doormat Non-Slip Anti-Fatigue Eco-Friendly Rubber Indoor/Outdoor Door Mat Rectangular (60x40cm) Blue Border
- Price
- £9.69
- Rating
- 4.4/5
- Reviews
- 2,086
- Age
- 2y ago
EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 644
- Age
- 3y ago
BLADO Washable Door Mats Indoor & Outdoor - Non-Slippery Heavy Duty - Stylish & Large Rubber - Perfect Dust Grabbing Doormats (Anthracite 40cm x 60cm)
- Price
- £5.14
- Rating
- 4.3/5
- Reviews
- 14,106
- Age
- 6y ago
LSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)
- Price
- £8.65
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 9mo ago
Trending
90-day click momentum
Qingbei Rina Front Door Mats Outdoor 40x70cm Grey
- Price
- £13.44
- Rating
- 4.1/5
- Reviews
- 688
- Age
- 11mo ago
Nicoman Tile Heavy Duty Boot Scraper Doormat Non-Slip Anti-Fatigue Eco-Friendly Rubber Indoor/Outdoor Door Mat Halfmoon (75x44cm) Blue Border
- Price
- £14.81
- Rating
- 4.4/5
- Reviews
- 2,086
- Age
- 5y ago
LSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)
- Price
- £8.65
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 9mo ago
Yimobra Welcome Door Mat 75 x 43 cm Heavy Duty Durable Front Door Mat for Home Entrance Garage and Garden Outside Entryway Floor Mat Non Slip Fade Resistant Easy Clean Black
- Price
- £12.12
- Rating
- 4.3/5
- Reviews
- 4,490
- Age
- 2y ago
EDS Coco Coir Door Mat with Rubber Backing Floor Mat Outdoor Mat Heavy Duty Doormats Shoe Scrapper Removes Grass and Dirt for Front Door Patio and Entrance (45 X 75 CM) (PACK OF 1)
- Price
- £10.78
- Rating
- 4.5/5
- Reviews
- 644
- Age
- 3y ago
Newest
by launch dateLSC Nexa Outdoor Door Mat Heavy Duty Front Porch Mat with Rubber Backing Dirt & Grass Scraper for Entrance Patio and Home Use. (45 x 75 cm pack of 1)
- Price
- £8.65
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 9mo ago
Qingbei Rina Front Door Mats Outdoor 40x70cm Grey
- Price
- £13.44
- Rating
- 4.1/5
- Reviews
- 688
- Age
- 11mo ago
AMEHA Door Mat Indoor & Outdoor Brown 40x60 Cm Heavy Duty Rubber Door Mats Dirt Trapper Non Slip Washable Barrier Floor Mat Entrance Rug Shoes Scraper Super Absorbent Front Doormats
- Price
- £4.48
- Rating
- 4.3/5
- Reviews
- 1,267
- Age
- 11mo ago
DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormats Outside Quick-Dry & Heavy-Duty Outdoor Floor Mats for Entrance Patio Garden Dark Grey
- Price
- £15.91
- Rating
- 4.3/5
- Reviews
- 706
- Age
- 1y ago
LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)
- Price
- £8.74
- Rating
- 4.8/5
- Reviews
- 216
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
22 falling
Sellers
30
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
33%
Top 20: 72%
Open market
31%
- Lifestyle comfort ltd18%
- Qingbei Rina16%
- Nicoman13%
- EDS9%
- Yimobra8%
- BLADO5%
Outdoor Door Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Outdoor Door Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- door mats outdoor239K/yr
- outdoor door mat220K/yr
- front door mat outside145K/yr
- outside door mat121K/yr
- coir door mats106K/yr
- outdoor mats door44K/yr
- doormats outside67K/yr
- rubber door mat74K/yr
- door mat outdoor65K/yr
- outdoor mats for front door86K/yr
What reviews say buyers love and hate about Outdoor Door Mat
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“nice size mat and decent quality”
“Fair price”
“Just as described”
“Good sturdy doormats”
“Fits perfect”
What buyers complain about
72% of reviews“Very expensive for the quality”
“The size looks much larger than it is”
“Not very thick”
“broke in 3 places before I even use it”
“Poor quality and unsuitable for outdoor use”
Outdoor Door Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Outdoor Door Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
