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Outdoor Cushions

Outdoor Cushions shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

71
Worth a look

Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51

Market size 52Growth 97Conversion 17Competition 75Returns 98Price range 76Avg price 78Brand share 80Review moat 65Quality gap 70
This niche Category average · 5,777 niches

Is Outdoor Cushions profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Outdoor Cushions is a £315K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.

Outdoor Cushions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +185.6% over the last 90 days and 1.4% of searches end in a purchase.

£315K

revenue / yr

Units sold / yr20K
Search volume / yr+185.6%1.4M
Conversion rate1.4%
Avg price£16.36

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers32 · 37
Top-5 product click share40%
Open market45%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement79%
New entrants (1y)6· 1 succeeded
Avg rating4.3★
Avg reviews907

Top Outdoor Cushions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£13K£25K£38K£50K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 flat

Sellers

37

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

40%

Top 20: 73%

Open market

42%

  • OHS16%
  • Brentfords15%
  • MIULEE11%
  • Weldomcor10%
  • LiveGo4%
  • All Smiles3%

Outdoor Cushions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR1.4%Products47Brands32Top 5 Brands55%OOS Rate5.5%Rating4.3★Reviews907Avg BSR#41
100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 37.1×

Top Outdoor Cushions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • outdoor cushions523K/yr
  • garden cushions147K/yr
  • outdoor cushion covers109K/yr
  • garden furniture cushions95K/yr
  • outdoor cushions waterproof93K/yr
  • garden cushions waterproof52K/yr
  • cushions for outdoor furniture50K/yr
  • waterproof outdoor cushions46K/yr
  • outdoor waterproof cushions41K/yr
  • outdoor cushion31K/yr

What reviews say buyers love and hate about Outdoor Cushions

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Cushion19%

Soft cushions

Quality-Overall19%

They're well made

Value For Money12%

Excellent value

Size-Overall8%

Really really pleased with these size was exactly as requested

Color7%

Vibrant Colours

What buyers complain about

74% of reviews
Water Resistance20%

Cant comment if waterproof as had no rain yet

Size-Overall11%

They are large

Quality-Overall8%

Poor quality covers

Cushion7%

Our original cushions were beginning to look shabby

Thickness6%

Really thin material

Outdoor Cushions return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
26%
2Color
18%
3Cushion
14%
4Material Quality
10%
5Quality-Overall
8%

Common Outdoor Cushions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Outdoor Cushions 71/100 on Amazon United Kingdom — Worth a look. The niche generates £315K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved +185.6% over the last 90 days.
Search demand for Outdoor Cushions on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 37.1× the quietest.