outdoor cushions
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+185.6%90-day search growth — must beat 0% to launch
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great£16.36avg listing price — sweet spot $15–$100
Price range
Great£5.98–£43.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good906.94avg incumbent reviews — the moat a new listing must climb
Market size
Good£315K£315K/yr · 1.4M searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, outdoor cushions is a £315K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 71/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
outdoor cushions market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £245K–£327K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 79%
- Out of stock
- 5.5%
- Avg brand age
- 35 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
32 flat
Sellers
37
Top-5 brand share
55%
Top 20: 90%
Top-5 click share
40%
Top 20: 73%
Open market
42%
- OHS16%
- Brentfords15%
- MIULEE11%
- Weldomcor10%
- LiveGo4%
- All Smiles3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +185.6% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 37.1×
Top outdoor cushions search terms
- outdoor cushions523K/yr
- garden cushions147K/yr
- outdoor cushion covers109K/yr
- garden furniture cushions95K/yr
- outdoor cushions waterproof93K/yr
- garden cushions waterproof52K/yr
- cushions for outdoor furniture50K/yr
- waterproof outdoor cushions46K/yr
- outdoor waterproof cushions41K/yr
- outdoor cushion31K/yr
Top outdoor cushions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brentfords Outdoor Cushion Covers Only Waterproof Decorative Grey Geometric Outdoor Cushion Covers 45 x 45 Set of 4 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Zipper
Brentfords£11.344.0★443 rev
Weldomcor Waterproof Cushion Cover 18x18 inch Set of 4 Outdoor Throw Pillow Covers Mordern Bohemian Decorative Pillow Cases Decorations for Patio Garden Porch Bench Sofa Indoor Living Room Bed Chair
Weldomcor£12.054.5★164 rev
OHS Outdoor Cushions Waterproof Decorative Stripe Cushion Covers 45 x 45 Set of 2 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Invisible Zipper Orange/Pink
OHS£6.213.4★65 rev
MIULEE Waterproof Outdoor Cushion Covers 45x45cm Black 4 Pack Soft Polyester Stain Resistant Easy Clean for Sofa Chair Balcony Living Room Patio Garden Decorative Throw Pillow Cases 18x18inch
MIULEE£12.064.6★287 rev
All Smiles Cushion Covers 45 x 45 Outdoor Cushions Decorative Throw Pillows Home Decor for Garden Couch Sofa Bench Orange Geometric Set of 4
All Smiles£13.774.4★3,416 rev
Newest
by launch date
4 Pack Waterproof Outdoor Garden Furniture Seat Cushion 45x45cm Decorative Throw Pillow Filled Cushion Cushion Covers 18x18 for Garden Sofa Chair Livingroom Bedroom Patio (Dark Grey)
iSTYLE MODE BETTER HOME CHOICE£18.9721 rev
OHS Outdoor Cushions Waterproof Decorative Stripe Cushion Covers 45 x 45 Set of 2 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Invisible Zipper Orange/Pink
OHS£6.2165 rev
Sapphire Collection 3 Pieces Replacement Cushions Set for Rattan Chairs Sofa Patio Garden Outdoor Furniture - Water Resistant Lightweight and Durable - Multiple Colors Available (Gray)
Sapphire Collection£30.699 rev
Home Sweet Home UK Outdoor Cushions Waterproof Filled 4 Pack 45x45cm With Invisible Zippered Outdoor Garden Cushions Waterproof 18x18 With Cushion Covers For Living Room Garden Sofa Bedroom
Home Sweet Home UK£19.8955 rev
PRIMEPATIO Outdoor Chair Seat Cushions Set of 2 Thick 7cm Rattan Garden Waterproof Cushions for Outdoor Furniture with Ties Patio Dining Chair Pads 45 x 45cm Grey
PRIMEPATIO£25.55443 rev
Trending
90-day click momentum4 Pack Waterproof Outdoor Garden Furniture Seat Cushion 45x45cm Decorative Throw Pillow Filled Cushion Cushion Covers 18x18 for Garden Sofa Chair Livingroom Bedroom Patio (Dark Grey)
iSTYLE MODE BETTER HOME CHOICE£18.974.8★
MIULEE Waterproof Outdoor Cushion Covers 45x45cm Black 4 Pack Soft Polyester Stain Resistant Easy Clean for Sofa Chair Balcony Living Room Patio Garden Decorative Throw Pillow Cases 18x18inch
MIULEE£12.064.6★
OHS Outdoor Cushions Waterproof Decorative Stripe Cushion Covers 45 x 45 Set of 2 Super Soft Patio Garden Cushions Home Decor Throw Pillow Covers with Invisible Zipper Orange/Pink
OHS£6.213.4★
C Stores Cushion Inserts 45cm x 45cm (Pack of 4) for Indoor/Outdoor Sofas and Beds Square Cushion Pads Fillers Cushion Inners Anti-Allergy Cushion Supportive Bounce Back Comfort 18 x 18 Inch
C Stores£7.434.6★
OHS Outdoor Cushions for Garden Furniture Lemon Print 45cm x 45cm Cushions with Covers Included Super Soft Comfy Decorative Blue Pack of 2
OHS£10.934.3★
What buyers say about outdoor cushions
What buyers praise and complain about, mined from review topics.What buyers love
“Soft cushions”
“They're well made”
“Excellent value”
“Really really pleased with these size was exactly as requested”
“Vibrant Colours”
“Nice and comfortable”
“Really is waterproof”
“Lovely bright design”
“The material is so soft”
“are exactly as shown in the photo”
What buyers complain about
“Cant comment if waterproof as had no rain yet”
“They are large”
“Poor quality covers”
“Our original cushions were beginning to look shabby”
“Really thin material”
“the colour dull”
“Really thin material”
“Nothing like the picture”
“A costly buy for that reason”
“seams coming apart very thin material”
Top return reasons
Common questions
- Is outdoor cushions profitable to sell on Amazon United Kingdom?
- The niche generates £315K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +185.6%. Flapen's verdict: Worth a look (71/100).
- How competitive is the outdoor cushions niche?
- 32 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in outdoor cushions?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for outdoor cushions peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 37.1× the quietest.
- What does it cost to enter the outdoor cushions niche?
- Listings span £5.98–£43.24; the average listing price is £16.36 (sweet spot $15–$100). The average incumbent carries 907 reviews — the moat a new listing must climb.