outdoor christmas tree
Worth a lookShows a sweet-spot price point ($43.77 avg), but weak search conversion (0.2%) keeps it on the watch list.
Avg price
Incredible£43.77avg listing price — sweet spot $15–$100
Price range
Great£13.96–£107.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great258.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Bad£56K£56K/yr · 705K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, outdoor christmas tree is a £56K/yr Amazon United Kingdom market (705K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor christmas tree market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £263K–£350K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #994
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 39%
- Out of stock
- 44.5%
- Avg brand age
- 33 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
21
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
26%
- Joomer21%
- CHRISTOW21%
- Eambrite9%
- NEXVIN8%
- Govee7%
- HbSpacstial7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 216.0×
Top outdoor christmas tree search terms
- outdoor christmas tree234K/yr
- outdoor christmas decorations for garden81K/yr
- christmas garden decorations52K/yr
- christmas decorations sale clearance outdoor12K/yr
- large outdoor christmas decorations32K/yr
- christmas garden lights23K/yr
- garden christmas decorations35K/yr
- outside christmas tree37K/yr
- outdoor xmas tree33K/yr
- outdoor christmas tree decorations15K/yr
Top outdoor christmas tree products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joomer Christmas Tree Lights Topper Star Height 7.5ft 274 LED Warm White
Joomer£28.744.4★17 rev
Eambrite Outdoor Christmas Decorations Light up Reindeer Outdoors with Warm White Lights Motion Sensor Music Xmas Decor Christmas Sleigh for Lawn Porch Garden
Eambrite£29.373.6★102 rev
Govee Christmas Cone Tree Lights 1.82m 316 LEDs RGBIC String Lights with Smart App Control 82+ Scene Modes IP67 Waterproof Holiday Decor for Halloween & Christmas Music Sync Black
Govee£99.254.6★427 rev
Abaseen 7ft Artificial Christmas Tree Xmas Pine Tree with 1200 Tips Solid Metal Legs Perfect for Indoor and Outdoor Holiday Decoration
Abaseen£39.764.4★478 rev
Christow Light Up Cherry Blossom Tree 96 White LEDs 5ft
CHRISTOW£16.104.5★176 rev
Newest
by launch dateJoomer Christmas Tree Lights Topper Star Height 7.5ft 274 LED Warm White
Joomer£28.7417 rev
HbSpacstial 58 Inch 3D Gold Large Lighted Christmas Deer Decorations 3-Piece Outdoor Holiday Decorations Reindeer Set with 210 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£107.307 rev
HbSpacstial 52 Inch 3D Gold Large Lighted Christmas Reindeer & Sleigh Decorations 2-Piece Outdoor Holiday Decorations Reindeer Set with 160 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£88.4212 rev
Kalolary 12FT Christmas Inflatable Decoration Gingerbread
Kalolary£51.86285 rev
Eambrite Outdoor Christmas Decorations Light up Reindeer Outdoors with Warm White Lights Motion Sensor Music Xmas Decor Christmas Sleigh for Lawn Porch Garden
Eambrite£29.37102 rev
Trending
90-day click momentumHbSpacstial 58 Inch 3D Gold Large Lighted Christmas Deer Decorations 3-Piece Outdoor Holiday Decorations Reindeer Set with 210 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£107.304.8★
HbSpacstial 52 Inch 3D Gold Large Lighted Christmas Reindeer & Sleigh Decorations 2-Piece Outdoor Holiday Decorations Reindeer Set with 160 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£88.424.4★
Kalolary 12FT Christmas Inflatable Decoration Gingerbread
Kalolary£51.864.3★
Xmas Haus 3D RGB LED 1.5m (5ft) Smart Christmas Tree with Star Top Remote and App Indoor or Out door Use Ground Stakes USB Powered 2m Lead for Festive Christmas Decoration Lighting Garden Decor
XMAS HAUS£28.944.6★
Christow Wire Reindeer Family Christmas Light White Set of 3
CHRISTOW£87.184.4★
What buyers say about outdoor christmas tree
What buyers praise and complain about, mined from review topics.What buyers love
“Quality Product”
“It's very beautiful when the lights are on at night”
“easy to put up”
“withvthe range of colours”
“Very Sturdy and Very Bright”
“Really cool needs securing”
“lasted well over the Christmas”
“which makes this even better value for money”
“I would still be happy paying full price for these or any other Govee outdoor lights as the build quality of the beads is far superior to the rivals making them truely weatherproof”
What buyers complain about
“Do not touch - it's useless”
“Also, not sure how many Christmases we will get out if it as it is not easy to disassemble and store back in the original box”
Top return reasons
Common questions
- Is outdoor christmas tree profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the outdoor christmas tree niche?
- 12 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in outdoor christmas tree?
- Top complaints mined from reviews: Touch/Button Controls, Assembly/Installation. The return rate is 2.5%.
- When does demand for outdoor christmas tree peak?
- Demand peaks in Nov–Dec; the busiest month runs 216.0× the quietest.
- What does it cost to enter the outdoor christmas tree niche?
- Listings span £13.96–£107.30; the average listing price is £43.77 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.