outdoor christmas decorations
Worth a lookShows a sweet-spot price point ($36.35 avg), but weak search conversion (0.1%) keeps it on the watch list.
Avg price
Incredible£36.35avg listing price — sweet spot $15–$100
Review moat
Great226.43avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.76–£107.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+58.9%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Market size
Bad£29K£29K/yr · 874K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, outdoor christmas decorations is a £29K/yr Amazon United Kingdom market (874K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
outdoor christmas decorations market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £291K–£364K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,207
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 57%
- Out of stock
- 45.2%
- Avg brand age
- 31 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
31%
- NEXVIN16%
- Eambrite14%
- HbSpacstial12%
- Joomer10%
- Moxled8%
- CHRISTOW8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +58.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 531.1×
Top outdoor christmas decorations search terms
- outside christmas decorations202K/yr
- outdoor christmas decorations for garden81K/yr
- christmas garden decorations52K/yr
- outdoor xmas decorations106K/yr
- large outdoor christmas decorations32K/yr
- christmas outside decorations40K/yr
- christmas outdoor24K/yr
- xmas outdoor decorations31K/yr
- outdoor christmas33K/yr
- christmas lights outdoor decorations50K/yr
Top outdoor christmas decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eambrite Outdoor Christmas Decorations Light up Reindeer Outdoors with Warm White Lights Motion Sensor Music Xmas Decor Christmas Sleigh for Lawn Porch Garden
Eambrite£29.373.6★102 rev
NEXVIN 9.9Ft Christmas Ladder Lights with Santa Claus - 338 LED Lights 8 Modes Timer Memory Function Mains Powered Indoor Outdoor Garden Tree Christmas Decorations (Multicolor)
NEXVIN£13.964.5★199 rev
Joomer Christmas Tree Lights Topper Star Height 7.5ft 274 LED Warm White
Joomer£28.744.4★17 rev
Moxled Christmas Decorations Outdoor - 2.8ft LED Parachute Christmas Lights with Santa Claus Waterproof 8 Modes Battery Lights for Roof Window Door Wall Garden Decor (Multicolor)
Moxled£20.974.2★758 rev
NEXVIN 9.9Ft Christmas Ladder Lights with Santa Claus - 338 LED Christmas Lights 8 Modes Timer Memory Function Mains Powered Indoor/Outdoor Garden & Xmas Tree Decorations (Warm White)
NEXVIN£16.974.2★172 rev
Newest
by launch dateJoomer Christmas Tree Lights Topper Star Height 7.5ft 274 LED Warm White
Joomer£28.7417 rev
HbSpacstial 58 Inch 3D Gold Large Lighted Christmas Deer Decorations 3-Piece Outdoor Holiday Decorations Reindeer Set with 210 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£107.307 rev
HbSpacstial 48 Inch 2.5D Gold Lighted Christmas Deer Decorations 3-Piece Outdoor Holiday Decorations Reindeer Set with 145 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£65.667 rev
HbSpacstial 52 Inch 3D Gold Large Lighted Christmas Reindeer & Sleigh Decorations 2-Piece Outdoor Holiday Decorations Reindeer Set with 160 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£88.4212 rev
Hopexy Icicle Outdoor Christmas Lights 216 LEDs 7.3m Waterproof Connectable Outside Fairy Light Mains Powered Cool White Hanging String Light Plug in for House Roof Porch Gutter Xmas Decorations
Hopexy£9.7654 rev
Trending
90-day click momentum
5FT Christmas Inflatable Snowman Decorations with Christmas Tree & Gift Bag Built-in LED Lights Outdoor Yard Lawn Holiday Decor for Xmas Party Garden Festive Decoration
Ycolnaefllr£19.164.5★
HbSpacstial 58 Inch 3D Gold Large Lighted Christmas Deer Decorations 3-Piece Outdoor Holiday Decorations Reindeer Set with 210 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£107.304.8★
HbSpacstial 52 Inch 3D Gold Large Lighted Christmas Reindeer & Sleigh Decorations 2-Piece Outdoor Holiday Decorations Reindeer Set with 160 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£88.424.4★
HbSpacstial 48 Inch 2.5D Gold Lighted Christmas Deer Decorations 3-Piece Outdoor Holiday Decorations Reindeer Set with 145 Warm White LEDs Large Yard Display for Garden Storefront
HbSpacstial£65.664.8★
Danxilu 10FT Long Christmas Inflatables Santa Sleigh with 3 Reindeer
Danxilu£62.044.4★
What buyers say about outdoor christmas decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Beautiful lights”
“Easy to put up”
“Pretty”
“Absolutely fantastic value for money”
“As described good product”
“lasted well over the Christmas”
“Really cool needs securing”
“Fit perfect down my path this Christmas”
What buyers complain about
“The connecting stand does not fit into the lights box”
“which could lead to costly electricity bills”
“Do not touch - it's useless”
“Also, not sure how many Christmases we will get out if it as it is not easy to disassemble and store back in the original box”
“1 light not working”
“package received however 1 of the lights are not working please can this be replaced”
“not quite as effective as the picture”
“Also the solar charge does not last long”
Top return reasons
Common questions
- Is outdoor christmas decorations profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +58.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the outdoor christmas decorations niche?
- 15 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in outdoor christmas decorations?
- Top complaints mined from reviews: Size-Overall, Value For Money, Touch/Button Controls. The return rate is 2.9%.
- When does demand for outdoor christmas decorations peak?
- Demand peaks in Nov–Dec; the busiest month runs 531.1× the quietest.
- What does it cost to enter the outdoor christmas decorations niche?
- Listings span £9.76–£107.30; the average listing price is £36.35 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.