Oscillating Tower Fan
PassOscillating Tower Fan scores 70 out of 100, a Pass. Shoppers spend $101K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £101K/yr145K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 32%top-5 click share · 31 brands · 84 sellers
Flapen Score
Oscillating Tower Fan against its category
The dotted line is the Home & Garden average. Past it, Oscillating Tower Fan is stronger. Inside it, weaker.
Market
The Oscillating Tower Fan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oscillating Tower Fan 145K times last year and spent an estimated £101K. The top 5 brands take 55% of clicks. Demand peaks in Jun–Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £101Ka year
- Peak month
- July167.2× the quietest month
- Top search term
- oscillating tower fan72K searches a year
02 · Price
A sale here is worth £45.57.
Listings sell for £45.57 on average, from £17.97 to £88.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £45.57 that is £0 to £5K a year per listing.
- Average price
- £45.57inside the $15 to $100 sweet spot
- Price range
- £17.97–£88.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #73 within Heating, Cooling & Air Quality. It carries 3,302 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 74%
- Out of stock, average day
- 11.0%
- Average rank
- #73in Heating, Cooling & Air Quality
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,302per listing
- Listings tracked
- 57
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Oscillating Tower Fan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics 28 (71 cm) 60-Degree Oscillating Tower Fan for Bedroom Living Room Office With 3 Speeds Intuitive Mechanical Control Matte Black 35W 27.8 x 9.4 x 9.4 (71 cm x 24 cm x 24 cm)
- Price
- £26.14
- Rating
- 4.1/5
- Reviews
- 455
- Age
- 2y ago
DREO 20dB Silent Tower Fan 28 ft/s Velocity Electric Cooling Fan with Remote 90 Oscillating 8 Speeds 4 Modes 8H Timer LED Display 220-240V Black
- Price
- £62.17
- Rating
- 4.5/5
- Reviews
- 46,721
- Age
- 4y ago
Levoit 20dB Silent Tower Fan 5.5W-26W Energy Saving Fan for Bedroom & Home
- Price
- £68.81
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 2y ago
VYTRONIX VYTONIX VY-BTF01 45W Freestanding Speed Tower Fan | Slim Portable Air Cooler with Oscillating Fan Function and 3 Speed Settings | Home & Office Fan Living Room Fan and Bedroom Fan
- Price
- £27.35
- Rating
- 4.2/5
- Reviews
- 2,081
- Age
- 7y ago
DREO Quiet Tower Fan for Bedroom& Home 25ft/s Powerful Airflow 29ft Coverage 1-8H Timer 4 Speeds 3 Modes 28dB Bladeless Fan with Remote Control 90 Oscillating Cooling Fan LED Display
- Price
- £55.94
- Rating
- 4.4/5
- Reviews
- 1,882
- Age
- 5y ago
Trending
90-day click momentum
DREO Smart Tower Fan for Bedroom& Home 26ft/s Powerful Airflow 33ft Coverage 1-12H Timer 4 Speeds 3 Modes 28dB Bladeless Fan with App & Voice Control 90 Oscillating Cooling Fan LED Display
- Price
- £66.69
- Rating
- 4.4/5
- Reviews
- 1,882
- Age
- 1y ago
VYTRONIX VYTONIX VY-BTF01 45W Freestanding Speed Tower Fan | Slim Portable Air Cooler with Oscillating Fan Function and 3 Speed Settings | Home & Office Fan Living Room Fan and Bedroom Fan
- Price
- £27.35
- Rating
- 4.2/5
- Reviews
- 2,081
- Age
- 7y ago
Zuvo 30 Tower Fan for Bedroom | Quiet Bladeless Oscillating Standing Fan 3 Speeds 90 Wide Oscillation 2-Hour Timer | Home Living Room & Office | White
- Price
- £26.54
- Rating
- 4.3/5
- Reviews
- 1,497
- Age
- 5y ago
Pelonis 30-Inch Advanced Bladeless Tower Fan with Remote Control 3 Adjustable Speeds Ultra-Quiet Cooling 7-Hour Programmable Timer - Perfect for Home Office and Bedroom Comfort
- Price
- £64.82
- Rating
- 4.5/5
- Reviews
- 1,262
- Age
- 2y ago
Levoit 25dB Smart Silent Tower Fan 42Inch Powerful Cooling Fan for Bedroom
- Price
- £88.75
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 2y ago
Newest
by launch date
Status IONOS 32 Inch Oscillating Tower Fan White
- Price
- £23.55
- Rating
- 3.4/5
- Reviews
- 37
- Age
- 6mo ago
Levoit 23dB Silent Tower Fan Bladeless Fan for Bedroom Energy Efficient
- Price
- £59.96
- Rating
- 4.5/5
- Reviews
- 10,789
- Age
- 1y ago
Dimplex Cooling Tower Fan with Remote Control Quiet 3 Speeds Remote
- Price
- £51.64
- Rating
- 4.1/5
- Reviews
- 251
- Age
- 1y ago
PELONIS 30 Oscillating Tower Fan - 3 Speed Settings 8H Auto-Off Timer Quiet & Space-Saving Design for Home/Office Use (Black)
- Price
- £36.77
- Rating
- 4.5/5
- Reviews
- 1,262
- Age
- 1y ago
DREO Smart Tower Fan for Bedroom& Home 26ft/s Powerful Airflow 33ft Coverage 1-12H Timer 4 Speeds 3 Modes 28dB Bladeless Fan with App & Voice Control 90 Oscillating Cooling Fan LED Display
- Price
- £66.69
- Rating
- 4.4/5
- Reviews
- 1,882
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
84
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
32%
Top 20: 67%
Open market
40%
- DREO19%
- Levoit13%
- Amazon Basics11%
- PHILIPS6%
- Zuvo5%
- Pelonis5%
Demand
Oscillating Tower Fan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 167.2×
Search terms
Top Oscillating Tower Fan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oscillating tower fan72K/yr
- quiet tower fan41K/yr
- fans tower25K/yr
- large fans cooling 30 inch8K/yr
Reviews and returns
What reviews say buyers love and hate about Oscillating Tower Fan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little bit expensive tho
A bit pricey
Not recommended for the price it does not perform
Very disappointed with the quality control
low quality product
Not great quality
Not strong enough
not very steady
Not robust
Fall apart
Broke after use
Broken
making a loud noise
Loud noise
It is noisy
Love
Cheap price
Great buy
Money well spent
The build quality is excellent
A+ quality
Build quality is solid
Its quiet
not too noisy
Quiet and Powerful
Assembly was easy
Simple assembly
Easily assembled
Looks good and is stable
Very sturdy
Sturdy with a strong base
Return
0.8% Return rate 21% Fixable by listing
Functions are limited
Stopped working
Did not work
A bit shorter than expected
its quite large
It's small
Not strong enough
not very steady
Not robust
making a loud noise
Loud noise
It is noisy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oscillating Tower Fan questions
Answered from the same tracked data.