Is origami paper profitable to sell on Amazon United Kingdom?

The niche generates £158K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (47/100).

How competitive is the origami paper niche?

12 brands and 25 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in origami paper?

Top complaints mined from reviews: Paper Quality, Size-Overall, Assembly/Installation. The return rate is 0.4%.

When does demand for origami paper peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the origami paper niche?

Listings span £3.31–£15.83; the average listing price is £6.22 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.

origami paper

Skip it

Prices mostly outside the sweet spot ($3.31–$15.83) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good605.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£158K

£158K/yr · 228K searches

Avg price

Bad£6.22

avg listing price — sweet spot $15–$100

Growth

Bad-18.9%

90-day search growth — must beat 0% to launch

Price range

Bad£3.31–£15.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, origami paper is a £158K/yr Amazon United Kingdom market (228K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

origami paper market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: £93K–£124K; units × avg price
Conversion rate: 11.1%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 12.9%
Avg brand age: 27 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

17%

Uncle Paul41%
TYOREW17%
JoyCat7%
Kyteazr6%
Tiehuoxia6%
Bitone6%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top origami paper search terms

origami paper215K/yr -18.9%5.9% conv.
origami paper 15cm x 15cm6K/yr -15.7%7.3% conv.
origami paper patterned6K/yr -32.7%0.9% conv.
oragami paper3K/yr +5.4%8.8% conv.

All search terms

Top origami paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

15×15cm Coloured Origami Paper 12 Colours 120 Sheets 70gsm Double-Sided

Uncle Paul£3.414.7★1,044 rev

Origami Paper 120 Sheets 15x15 cm/6 Inch 20 Colors

TYOREW£3.514.6★863 rev

15×15cm Coloured Origami Paper 20 Colours 240 Sheets 80gsm Double-Sided

Uncle Paul£5.194.6★1,196 rev

Kyteazr Origami Paper 50 Colours 100 Sheets 15x15CM 80g/ Double Sided Colour Origami Kit for Crafts & Art Allows for Easy & Intricate Folding

Kyteazr£5.864.4★63 rev

Tiehuoxia Origami Paper 20 Colors Double Sided Origami 220 Sheets Origami Paper Set with Guide Instruction Origami Kit for Crafts Arts

Tiehuoxia£7.644.3★67 rev

Newest

by launch date

Origami Paper 200 Sheets 15x15cm Double Sided 20 Vibrant Colors Square Craft Paper 70gsm Foldable Paper for Kids School DIY Art Projects and Adult Handmade Crafts

upkpvid£3.492 rev

4mo ago

Bitone Coloured Origami Paper 100 Sheets 15x15 cm/6 Double Sided 20 Coloured Square Folding Paper for DIY Arts Crafts Projects Kids Adults (100)

Bitone£3.3118 rev

6mo ago

Bitone Coloured Origami Paper 200 Sheets 15x15 cm/6 Double Sided 20 Coloured Square Folding Paper for DIY Arts Crafts Projects Kids Adults

Bitone£4.6518 rev

6mo ago

Ethnic Patterns Origami Paper - 50 Sheets 6x6 Inches - Double-Sided Traditional Cultural Art Colored Folding Paper for Adults Artists & Kids - Ideal for Scrapbooking Card Making and DIY Crafts

JoyCat£4.15278 rev

11mo ago

JoyCat Dreamy Fantasy Origami Paper - 50 Sheets 6x6 Inch - Double Sided Ethereal Patterns for Magic & Mythical Crafts

JoyCat£4.16278 rev

11mo ago

What buyers say about origami paper

What buyers praise and complain about, mined from review topics.

What buyers love

Paper Quality26%

“Lovely paper very useful for lots of crafting projects”

Color15%

“Good colours”

Fun/Entertainment Experience9%

“Brilliant for keeping the children entertained”

Quality-Overall9%

“Good quality product with very fast delivery”

Value For Money7%

“which makes it feel worth it”

Advertised Vs Actual Product7%

“As described”

Design-Overall5%

“Great design”

Paper Brightness5%

“good quality paper”

Ease Of Use4%

“easy to fold”

Thickness4%

“Perfect thickness”

What buyers complain about

Paper Quality17%

“Thin paper which was difficult to crease”

Size-Overall14%

“These are very small”

Assembly/Installation7%

“Most of these are too difficult to make following the written instructions in the kit”

Instructions/User Manual/Troubleshooting7%

“This can make it hard to follow some instructions as these usually show a front and back”

Thin7%

“thin”

Functionality-Overall7%

“Is not good for origami”

Color4%

“Colours all faded and washed out”

Advertised Vs Actual Product4%

“Not as advertised in images”

Thickness2%

“Very thin”

Wrinkles1%

“When folding, the creases hold well, which makes a big difference, especially for more detailed designs”

Top return reasons

Size-Overall32%

Paper Quality24%

Quality-Overall7%

Thin6%

Instructions/User Manual/Troubleshooting6%

Value For Money6%

Advertised Vs Actual Product3%

Color3%

Material Quality2%

Hard Feel2%

Common questions

Is origami paper profitable to sell on Amazon United Kingdom?: The niche generates £158K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Skip it (47/100).
How competitive is the origami paper niche?: 12 brands and 25 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in origami paper?: Top complaints mined from reviews: Paper Quality, Size-Overall, Assembly/Installation. The return rate is 0.4%.
When does demand for origami paper peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the origami paper niche?: Listings span £3.31–£15.83; the average listing price is £6.22 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.