origami
Skip itPrices mostly outside the sweet spot ($7.64–$15.83) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,767.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.39avg listing price — sweet spot $15–$100
Market size
Okay£141K£141K/yr · 222K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad£7.64–£15.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, origami is a £141K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
origami market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £130K–£156K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.1%
- Avg brand age
- 28 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
9
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- hapray58%
- Tiehuoxia14%
- Mocoosy9%
- Gamenote7%
- Funtopia5%
- pesutei5%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -9.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Top origami search terms
- origami75K/yr
- origami set for kids 6-1255K/yr
- origami kit32K/yr
- origami set13K/yr
- origami for kids9K/yr
- origami book for kids6K/yr
- origami for children7K/yr
- kids origami kit7K/yr
- origami kids4K/yr
- origami kit for kids4K/yr
Top origami products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hapray Origami Kit for Kids Ages 6-12 10 Year Olds with Guiding Book 152 Paper with 72 Patterns DIY Art and Craft Projects Activity Beginners Childrens Day Gift Childs Boys Girls
hapray£10.564.4★2,917 rev
hapray Origami Kit for Kids Ages 6-12 10 Year Olds with Guiding Book 98 Sheets Paper with 47 Patterns DIY Art and Craft Projects Activity Beginners Childrens Day Gift Childs Boys Girls
hapray£8.054.4★1,996 rev
Tiehuoxia Origami Paper 20 Colors Double Sided Origami 220 Sheets Origami Paper Set with Guide Instruction Origami Kit for Crafts Arts
Tiehuoxia£7.644.3★67 rev
Gamenote Origami Kit for Kids 120 Sheets Double-Sided Origami Paper Set with 55-Page Guiding Book 54 Projects DIY Art and Craft Projects Gift for 4-12 Years Beginners Kids Boys Girls
Gamenote£10.584.4★10,461 rev
Mocoosy 224 Sheets Origami Kit for Kids Ages 5-8 6-12 72 Patterns Origami Paper with Origami Book for Beginners Art Craft Kit for Kids Travel Game Activities Toys for 5-12 Year Old Girls Boys Gifts
Mocoosy£12.404.6★921 rev
Newest
by launch date
Pesutei 288 Sheets Origami Set for Kids 6-12 with Guiding Book
pesutei£9.1811 rev
LIKYMO Origami Paper Set - Gifts for 6-12 Year Old Girls Boys Origami Kit with 360 Sheets and Guiding Book Arts and Crafts Origami Set for Kids
LIKYMO£10.6837 rev
Origami Set for Kids 6-12 Funtopia 130 Sheets Origami Paper with 65 Pattern
Funtopia£8.55171 rev
260 Origami Paper 99 Patterns Origami Set for Kids 6-12 with Guiding Book
Funtopia£10.46171 rev
Mocoosy 320 Sheets Origami Kit for Kids Ages 5-8 6-12 85 Patterns Origami Paper with Video & Origami Book for Beginners DIY Art Craft Project for Kid Travel Game Activities Toy Gift for 5-12 Girl Boy
Mocoosy£15.83921 rev
Trending
90-day click momentumPesutei 288 Sheets Origami Set for Kids 6-12 with Guiding Book
pesutei£9.184.9★
Mocoosy 320 Sheets Origami Kit for Kids Ages 5-8 6-12 85 Patterns Origami Paper with Video & Origami Book for Beginners DIY Art Craft Project for Kid Travel Game Activities Toy Gift for 5-12 Girl Boy
Mocoosy£15.834.6★
Tiehuoxia Origami Paper 20 Colors Double Sided Origami 220 Sheets Origami Paper Set with Guide Instruction Origami Kit for Crafts Arts
Tiehuoxia£7.644.3★
hapray Origami Kit for Kids Ages 6-12 10 Year Olds with Guiding Book 152 Paper with 72 Patterns DIY Art and Craft Projects Activity Beginners Childrens Day Gift Childs Boys Girls
hapray£10.564.4★
Mocoosy 224 Sheets Origami Kit for Kids Ages 5-8 6-12 72 Patterns Origami Paper with Origami Book for Beginners Art Craft Kit for Kids Travel Game Activities Toys for 5-12 Year Old Girls Boys Gifts
Mocoosy£12.404.6★
What buyers say about origami
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun for all the family”
“Massive Variety and Easy-to-Follow Instructions – The Perfect Creative Gift”
“Great value for money”
“clear instructions, easy to follow”
“EASE OF USE”
“The colors are vibrant”
“Paper is strong”
“Good quality & design”
“Exactly as advertised”
“I loved learning new fun origami shapes”
What buyers complain about
“Tricky Instructions”
“Small”
“hard”
“The instructions dont tally with the printed paper”
“Most of these are too difficult to make following the written instructions in the kit”
“Item came damaged and opened”
Top return reasons
Common questions
- Is origami profitable to sell on Amazon United Kingdom?
- The niche generates £141K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (37/100).
- How competitive is the origami niche?
- 7 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in origami?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Size-Overall, Hard Feel. The return rate is 0.7%.
- When does demand for origami peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the origami niche?
- Listings span £7.64–£15.83; the average listing price is £10.39 (sweet spot $15–$100). The average incumbent carries 1,767 reviews — the moat a new listing must climb.