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Origami

Fail

Prices span $7.64–$15.83, mostly outside the sweet spot, so Origami is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£141K/yr222K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
84%top-5 click share · 7 brands · 9 sellers

Flapen Score

Origami against its category

The dotted line is the Home & Garden average. Past it, Origami is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Origami market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Origami 222K times last year and spent an estimated £141K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
6.1%
Market size, estimated
£141Ka year
Peak month
December4.8× the quietest month
Top search term
origami75K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £7.64 to £15.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.39 that is £10K to £13K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£7.64–£15.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #40 within Paper & Paper Crafts. It carries 1,767 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#40in Paper & Paper Crafts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,767per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Origami products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

2%

  • hapray58%
  • Tiehuoxia14%
  • Mocoosy9%
  • Gamenote7%
  • Funtopia5%
  • pesutei5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Origami search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Origami search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • origami75K/yr
  • origami set for kids 6-1255K/yr
  • origami kit32K/yr
  • origami set13K/yr
  • origami for kids9K/yr
  • origami book for kids6K/yr
  • origami for children7K/yr
  • kids origami kit7K/yr
  • origami kids4K/yr
  • origami kit for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Origami

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.7%of orders come back
“Tricky Instructions”
A buyer, on “Instructions/User Manual/Troubleshooting”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Origami questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data