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Origami

Fail

Prices span $7.64–$15.83, mostly outside the sweet spot, so Origami is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£141K/yr222K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
84%top-5 click share · 7 brands · 9 sellers

Flapen Score

Origami against its category

The dotted line is the Home & Garden average. Past it, Origami is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Origami market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Origami 222K times last year and spent an estimated £141K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
6.1%
Market size, estimated
£141Ka year
Peak month
December4.8× the quietest month
Top search term
origami75K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £7.64 to £15.83. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £10.39 that is £10K to £13K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£7.64–£15.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #40 within Paper & Paper Crafts. It carries 1,767 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#40in Paper & Paper Crafts
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,767per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Origami products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • hapray58%
  • Tiehuoxia14%
  • Mocoosy9%
  • Gamenote7%
  • Funtopia5%
  • pesutei5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Origami search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Origami search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • origami75K/yr
  • origami set for kids 6-1255K/yr
  • origami kit32K/yr
  • origami set13K/yr
  • origami for kids9K/yr
  • origami book for kids6K/yr
  • origami for children7K/yr
  • kids origami kit7K/yr
  • origami kids4K/yr
  • origami kit for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Origami

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting29%−0.06

Tricky Instructions

I will say the instructions were complicated

Poor instructions

Size-Overall10%−0.03

Small

We thought the pack would have been bigger -

Hard Feel7%−0.08

hard

Paper Quality7%−0.15

The instructions dont tally with the printed paper

Thin paper which was difficult to crease

Assembly/Installation7%−0.08

Most of these are too difficult to make following the written instructions in the kit

Love

Fun/Entertainment Experience19%+1.41

Great fun for all the family

Fun item

Great fun with the kids

Quality-Overall12%+1.19

Massive Variety and Easy-to-Follow Instructions – The Perfect Creative Gift

Excellently made origami kit

Good quality

Value For Money10%

Great value for money

Value for money

Good value

Instructions/User Manual/Troubleshooting10%−0.06

clear instructions, easy to follow

Easy to follow instructions

Good design, instruction available for kids to follow

Ease Of Use9%+0.83

EASE OF USE

Lovely, easy to follow

easy understand them

Return

0.7% Return rate 31% Fixable by listing

Size-Overall23%▃▄██▁▁

Small

We thought the pack would have been bigger -

Quality-Overall14%▁▄▁█▇▁
Product Condition13%▁▅▇▇▁█
Gifting Purpose11%█▅▁▁▁▁
Instructions/User Manual/Troubleshooting7%▆▁▁▁█▁

Tricky Instructions

I will say the instructions were complicated

Poor instructions

FAQ

Common Origami questions

Answered from the same tracked data.