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Organic Compost

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $32K a year here, so Organic Compost is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£32K/yr35K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
52%top-5 click share · 21 brands · 39 sellers

Flapen Score

Organic Compost against its category

The dotted line is the Home & Garden average. Past it, Organic Compost is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Compost market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Compost 35K times last year and spent an estimated £32K. The top 5 brands take 64% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
7.6%
Market size, estimated
£32Ka year
Peak month
May6.9× the quietest month
Top search term
organic compost17K searches a year

02 · Price

A sale here is worth £11.93.

Listings sell for £11.93 on average, from £5.45 to £25.93. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.93 that is £1K to £3K a year per listing.

Average price
£11.93under the $15 to $100 sweet spot
Price range
£5.45–£25.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #277 within Soils, Mulches & Planting Media. It carries 958 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
40%
Out of stock, average day
2.3%
Average rank
#277in Soils, Mulches & Planting Media
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
958per listing
Listings tracked
30

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Organic Compost products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

39

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

52%

Top 20: 91%

Open market

31%

  • Miracle-Gro18%
  • Melcourt15%
  • Natural Grower15%
  • Dorman & Walsh9%
  • GreenBrokers8%
  • Levington5%

Demand

Organic Compost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.9×

Search terms

Top Organic Compost search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic compost17K/yr
  • organic soil10K/yr
  • organic compost for vegetables growing5K/yr
  • organic potting soil3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Compost

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.67

Not great quality

Inconsistent quality

some rubbish lower quality brand

Plant Growth12%+0.88

this year not one seed grew

Seeds I would have expected to perform well have been poor to germinate and grow

Nothing grew

Value For Money9%+1.44

the price does fluctuate quite a bit

less than half the price

It isn't cheap

Advertised Vs Actual Product8%−0.04

False advertising

Its not same as shown

Not as advertised

Moist/Dry7%−0.07

Dries out fast

A bit dry

Doesnt seem to retain moisture

Love

Quality-Overall32%+1.67

Affordable quality

Great quality for all my plants

Brilliant quality

Plant Growth23%+0.88

growing really well

Plants are growing well

Promotes healthy plant growth

Value For Money19%+1.44

Excellent value

FAIR PRICE

Good value for money

Advertised Vs Actual Product7%−0.04

Exactly what I ordered

As advertised

As described

Ease Of Use4%+0.44

Easy to use

easy to apply

easy to handle

Return

0.0% Return rate 48% Fixable by listing

Advertised Vs Actual Product23%▁██▃▅▅

False advertising

Its not same as shown

Not as advertised

Size-Overall15%▁▁▅█▅▇

Too small

Big bag

The size is not true

Value For Money9%▁▁▄▃▇█

the price does fluctuate quite a bit

less than half the price

It isn't cheap

Water Resistance8%▁▁▁▁█▁

doesn't absorb water

it doesnt absorb water well

Not as good as I thought it would as water just sits on the surface

Leak-Proof6%▁█▁▂▁▁

FAQ

Common Organic Compost questions

Answered from the same tracked data.