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Orchid Feed

Fail

Prices span $1.01–$10.54, mostly outside the sweet spot, so Orchid Feed is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£148K/yr133K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 79 sellers

Flapen Score

Orchid Feed against its category

The dotted line is the Home & Garden average. Past it, Orchid Feed is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orchid Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orchid Feed 133K times last year and spent an estimated £148K. The top 5 brands take 92% of clicks. Demand peaks in Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

22.4% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £148K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
22.4%
Market size, estimated
£148Ka year
Peak month
March2.1× the quietest month
Top search term
orchid feed79K searches a year

02 · Price

A sale here is worth £4.96.

Listings sell for £4.96 on average, from £1.01 to £10.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 4,000 to 5,000 of them. At £4.96 that is £20K to £25K a year per listing.

Average price
£4.96under the $15 to $100 sweet spot
Price range
£1.01–£10.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
4,000–5,000
Revenue per listing a year
£20K–£25K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #5 within Fertilisers & Plant Food. It carries 1,486 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#5in Fertilisers & Plant Food
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,486per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Orchid Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£22K£45K£67K£89K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

79

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Baby Bio54%
  • Doff17%
  • Westland9%
  • Vitax Ltd6%
  • GROWLANDS6%
  • ZOPPER5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Orchid Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.1×

Search terms

Top Orchid Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orchid feed79K/yr
  • orchid food36K/yr
  • orchid fertilizer10K/yr
  • orchid food for indoor plants5K/yr
  • orchid plant food3K/yr

Reviews and returns

What reviews say buyers love and hate about Orchid Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth20%+0.30

It took awhile for them to have flowers

Functionality-Overall20%−0.09

Didn't work for me

Leak-Proof20%

Not dripping

Value For Money10%−0.08

found it was more expensive than my local DIY store

Durability7%+0.18

I don't think the drip feeders are supposed to last a month

Love

Plant Growth31%+0.30

Growing lovely

Beautiful making my plant bloom

Blooming marvellous

Quality-Overall17%+0.97

Trusted brand and good value

The bottle is good quality with a solid childproof cap that that doesn't leak

Excellent Product

Ease Of Use17%+2.04

Easy and effective

convenient to have at hand

so simple to use

Value For Money15%−0.08

Great price

fair price

Good value for money

Advertised Vs Actual Product8%+0.91

works as intended

As described

Does as what it claims to do

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall33%▁▁▁▁█▁

Didn't work for me

Defective Material/Parts25%▁▁█▁▃▁
Leak-Proof25%▁▁▁█▂▁

Not dripping

Spray/Flow17%▁▁█▁▁▁

FAQ

Common Orchid Feed questions

Answered from the same tracked data.