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Orchid

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -33.9% this quarter, so Orchid is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£61K/yr156K searches / yr
90-day growth
-33.9%search demand this quarter
Competition
42%top-5 click share · 22 brands · 169 sellers

Flapen Score

Orchid against its category

The dotted line is the Home & Garden average. Past it, Orchid is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orchid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orchid 156K times last year and spent an estimated £61K. The top 5 brands take 66% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-33.9%
Conversion, latest week
2.6%
Market size, estimated
£61Ka year
Peak month
March2.0× the quietest month
Top search term
orchid86K searches a year

02 · Price

A sale here is worth £15.07.

Listings sell for £15.07 on average, from £2.10 to £26.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.07 that is £0 to £2K a year per listing.

Average price
£15.07inside the $15 to $100 sweet spot
Price range
£2.10–£26.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 49% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #119 within Plants, Seeds & Bulbs. It carries 1,378 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
49%
Out of stock, average day
5.4%
Average rank
#119in Plants, Seeds & Bulbs
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,378per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Orchid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

169

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

42%

Top 20: 84%

Open market

30%

  • GardenersDream36%
  • Daily Flowers8%
  • PostaBloom8%
  • CAMBRIDGE BEE8%
  • SendaBunch5%
  • KJERTIZCVB4%

Demand

Orchid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Orchid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orchid86K/yr
  • orchid plant31K/yr
  • orchids22K/yr
  • orchids plants real indoor13K/yr
  • live orchid plants5K/yr

Reviews and returns

What reviews say buyers love and hate about Orchid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell14%−0.06

Disgusting smelling

unpleasant smell

smells moldy

Plant Growth14%

And there are no buds with flowers waiting to come out

It took awhile for them to have flowers

Poor quality plant

Quality-Overall13%+0.15

Terrible quality control

Received a very poor quality plant

Low quality

Size-Overall10%

Small

small bag

And what little bark I had was so small it was ridiculous

Value For Money6%+0.41

Expensive

found it was more expensive than my local DIY store

Definitely not worth £29.99

Love

Plant Growth23%

Growing lovely

good healthy plant

The plant itself was lovely

Quality-Overall18%+0.15

Trusted brand and good value

Excellent Product

The bottle is good quality with a solid childproof cap that that doesn't leak

Value For Money12%+0.41

Excellent value

Good price

fair price

Ease Of Use7%+0.90

Easy and effective

Easy to care for

easy to follow

Advertised Vs Actual Product7%+0.41

Does as what it claims to do

Just what I needed

As described

Return

0.4% Return rate 34% Fixable by listing

Gifting Purpose23%▇▅▇█▅▆
Size-Overall18%▄▅▇▆▅█

Small

small bag

And what little bark I had was so small it was ridiculous

Quality-Overall10%▄▅▃▇█▅

Terrible quality control

Received a very poor quality plant

Low quality

Advertised Vs Actual Product8%▃▃█▂▇▇

inaccuracy in description of orchid

Misleading advert for me

Not as described

Plant Growth6%▆▆▄▇█▆

And there are no buds with flowers waiting to come out

It took awhile for them to have flowers

Poor quality plant

FAQ

Common Orchid questions

Answered from the same tracked data.