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Orbeez

Maybe

Returns run at only 0.5% of orders. But products sell for $7.80 on average, outside the sweet spot, so Orbeez is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£156K/yr254K searches / yr
90-day growth
+21.6%search demand this quarter
Competition
57%top-5 click share · 15 brands · 26 sellers

Flapen Score

Orbeez against its category

The dotted line is the Home & Garden average. Past it, Orbeez is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orbeez market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orbeez 254K times last year and spent an estimated £156K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £156K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+21.6%
Conversion, latest week
7.9%
Market size, estimated
£156Ka year
Peak month
December1.9× the quietest month
Top search term
orbeez122K searches a year

02 · Price

A sale here is worth £7.80.

Listings sell for £7.80 on average, from £2.93 to £30.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.80 that is £6K to £8K a year per listing.

Average price
£7.80under the $15 to $100 sweet spot
Price range
£2.93–£30.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #223 within Decorative Accessories. It carries 315 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#223in Decorative Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
315per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Orbeez products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

29%

  • KENOO26%
  • Awrmoo13%
  • KhushBake9%
  • APXEL9%
  • Jacisk8%
  • PINNACLE DYNAMICS7%

Demand

Orbeez search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Orbeez search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orbeez122K/yr
  • water beads70K/yr
  • water beads for kids31K/yr
  • orbeez water beads9K/yr
  • orbies4K/yr
  • orbeez balls9K/yr
  • orbees3K/yr
  • waterbeads4K/yr
  • water beads for sensory play2K/yr

Reviews and returns

What reviews say buyers love and hate about Orbeez

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.06

if left overnight they get very large

very small

These water balls are much smaller than any I've ordered before

Advertised Vs Actual Product21%−0.18

Very misleading

SOOOOOO MUCH SMALLER THAN THE PHOTOS IMPLY

Not like the photo

Functionality-Overall5%−0.07

These didnt work how they shouldve

Value For Money3%+1.88

Just a little pricy for what they are in my opinion

Maintenance And Repair3%−0.04

will have to replace

Love

Value For Money18%+1.88

Great value

Good value

Well worth the money

Advertised Vs Actual Product15%−0.18

Always read the description

As described

As expected

Quality-Overall12%+0.86

Great product

Very good product

Very nice product

Fun/Entertainment Experience8%+0.18

Fun

Great feeling for sensory play

keeps him thoroughly entertained

Size-Overall8%−0.06

Good range of sizes and excellent value

Bag size is great

great size for even small vases or bottles

Return

0.5% Return rate 81% Fixable by listing

Size-Overall53%▄▆██▆▅

if left overnight they get very large

very small

These water balls are much smaller than any I've ordered before

Advertised Vs Actual Product18%▇▆█▅▇▃

Very misleading

SOOOOOO MUCH SMALLER THAN THE PHOTOS IMPLY

Not like the photo

Color6%▁▄▁▁▁█
Quality-Overall4%█▁▁▁▁▅

Poor quality

Product Condition4%▁▁▁█▁▁

FAQ

Common Orbeez questions

Answered from the same tracked data.