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46

orange tissue paper

Skip it

Prices mostly outside the sweet spot ($1.61–$6.19) — this niche doesn't clear our bar today.

Market size 4Growth 22Conversion 98Competition 52Returns 97Price range 0Avg price 11Brand share 71Review moat 73Quality gap 32

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Good562.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.99

avg listing price — sweet spot $15–$100

Market size

Bad£17K

£17K/yr · 26K searches

Price range

Bad£1.61–£6.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, orange tissue paper is a £17K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

orange tissue paper market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£20K–£24K
units × avg price
Conversion rate
16.5%
Avg BSR
#209
Page quality
0%
Prime
90%
Sponsored
75%
Out of stock
33.7%
Avg brand age
43 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

19

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

30%

  • NEBURORA19%
  • CHRORINE16%
  • Morcheiong10%
  • Bouiexye9%
  • Creavvee8%
  • MustBeBonkers7%

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -6.9% search growth over the last 90 days.
2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.0×

Top orange tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£85510%£2K15%£3K20%£3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about orange tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“The fabulous colour”

Quality-Overall14%

“No complaints”

Value For Money12%

“excellent value”

Size-Overall8%

“Perfect size for arts”

Gifting Purpose8%

“Great for gifts”

Advertised Vs Actual Product8%

“As described”

Strength6%

“not flimsy”

Upholstery/Fabric Quality4%

“Great colour tissue exactly what I wanted”

What buyers complain about

Thickness33%

“Regular size of sheets and usual thickness for tissue paper, thin”

Top return reasons

Color40%
Size-Overall20%
Value For Money20%
Strength10%
Product Condition10%

Common questions

Is orange tissue paper profitable to sell on Amazon United Kingdom?
The niche generates £17K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (46/100).
How competitive is the orange tissue paper niche?
16 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in orange tissue paper?
Top complaints mined from reviews: Thickness. The return rate is 0.5%.
When does demand for orange tissue paper peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 9.0× the quietest.
What does it cost to enter the orange tissue paper niche?
Listings span £1.61–£6.19; the average listing price is £3.99 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.