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Orange Tissue Paper

Fail

Prices span $1.61–$6.19, mostly outside the sweet spot, so Orange Tissue Paper is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£17K/yr26K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
54%top-5 click share · 16 brands · 19 sellers

Flapen Score

Orange Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Orange Tissue Paper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Tissue Paper 26K times last year and spent an estimated £17K. The top 5 brands take 62% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
16.5%
Market size, estimated
£17Ka year
Peak month
October9.0× the quietest month
Top search term
orange tissue paper23K searches a year

02 · Price

A sale here is worth £3.99.

Listings sell for £3.99 on average, from £1.61 to £6.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £3.99 that is £399 to £998 a year per listing.

Average price
£3.99under the $15 to $100 sweet spot
Price range
£1.61–£6.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£399–£998
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 33.7% of listings are out of stock. The average listing ranks #209 within Paper & Paper Crafts. It carries 563 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
33.7%
Average rank
#209in Paper & Paper Crafts
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
563per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Orange Tissue Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£855£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

19

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 100%

Open market

30%

  • NEBURORA19%
  • CHRORINE16%
  • Morcheiong10%
  • Bouiexye9%
  • Creavvee8%
  • MustBeBonkers7%

Demand

Orange Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.0×

Reviews and returns

What reviews say buyers love and hate about Orange Tissue Paper

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
33%of negative reviews mention “Thickness”
0.5%of orders come back
“Regular size of sheets and usual thickness for tissue paper, thin”
A buyer, on “Thickness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Orange Tissue Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data