How competitive is the Orange Throw niche on Amazon United Kingdom?

25 brands and 36 sellers compete in Orange Throw on Amazon United Kingdom. The top 5 Orange Throw products take 38% of clicks and its top 5 brands hold 57% of demand.

What do buyers complain about in Orange Throw?

Orange Throw buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Thickness, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the Orange Throw niche?

Orange Throw sells for £13.19 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.89–£32.90. The average incumbent carries 5,982 reviews — the moat a new listing must climb.

Orange Throw

a small market ($42K/yr) — Orange Throw doesn't clear our bar today.

Flapen Score

Skip it

Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51

This niche Category average · 5,777 niches

Is Orange Throw profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Throw is a £42K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

Orange Throw: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.5% over the last 90 days and 2.1% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr5K

Search volume / yr-23.5%155K

Conversion rate2.1%

Avg price£13.19

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers25 · 36

Top-5 product click share38%

Open market43%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Top Orange Throw products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Burnt Orange

Price: £11.36
Rating: 4.5/5
Reviews: 4,825
Age: 2y ago

Emma Barclay Throw Blanket For Sofas Bed Extra Large Soft Chenille Throws For Settees In Burnt Orange Throw Fleece Blankets - Darcy Collection 50 x 60 (127cm x 152cm) Burnt Orange

Price: £10.76
Rating: 4.3/5
Reviews: 260
Age: 2y ago

Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM

Price: £9.95
Rating: 4.6/5
Reviews: 2,987
Age: 1y ago

EHC Luxury Throws for Sofa Cover Couch Blanket Pack of 2 Orange Throw -125x150cm

Price: £17.93
Rating: 4.4/5
Reviews: 3,349
Age: 10y ago

WAVVE Burnt Orange Throw Fleece Blanket Sofa Throw Tangerine 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm

Price: £10.12
Rating: 4.5/5
Reviews: 11,843
Age: 1y ago

Newest

by launch date

Exclusivo Mezcla Large Waffle Fleece Throw Blanket for Sofa 127x178 CM

Price: £9.88
Rating: 4.6/5
Reviews: 24,775
Age: 8mo ago

Exclusivo Mezcla Fleece Flannel Throw Blanket Sofa Throw Burnt Orange

Price: £9.67
Rating: 4.6/5
Reviews: 60,800
Age: 8mo ago

Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM

Price: £9.95
Rating: 4.6/5
Reviews: 2,987
Age: 1y ago

Exclusivo Mezcla Soft Striped Fleece Blanket Burnt Orange Sofa Bed Throw

Price: £11.99
Rating: 4.4/5
Reviews: 4,493
Age: 1y ago

LIFEREVO Fluffy Faux Rabbit Fur Single Throw Plush Fuzzy Bubble Blanket for Couch Sofa Soft Furry Bed Blanket Home Decor Shaggy Lap Throw for Bedroom Living Room Office 130x150 cm Burnt Orange

Price: £22.53
Rating: 4.7/5
Reviews: 530
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

38%

Top 20: 83%

Open market

38%

Exclusivo Mezcla29%
Emma Barclay9%
Dreamscene8%
EHC5%
CREVENT5%
WAVVE5%

Orange Throw demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR2.1%Products38Brands25Top 5 Brands57%OOS Rate10.6%Rating4.4★Reviews5,982Avg BSR#94

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Top Orange Throw search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

burnt orange throw47K/yr -29.1%1.6% conv.
orange throw37K/yr -10.4%1.9% conv.
orange blanket19K/yr -16.3%2.0% conv.
orange throws for sofa15K/yr -18.8%1.9% conv.
terracotta throw14K/yr -40.6%0.7% conv.
rust throw12K/yr -32.8%1.7% conv.
burnt orange6K/yr -25.6%0.2% conv.
orange throws5K/yr -9.3%1.9% conv.

What reviews say buyers love and hate about Orange Throw

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Color29%

“Love the colour”

Quality-Overall12%

“Excellent product”

Soft Feel9%

“It's very soft”

Upholstery/Fabric Quality9%

“Nice colour and gentle fabric”

Value For Money7%

“Good value”

What buyers complain about

79% of reviews

Quality-Overall23%

“Awful quality”

Value For Money15%

“Looks so much more expensive”

Thickness10%

“Quite thin”

Advertised Vs Actual Product8%

“does not match picture”

Smell7%

“Awful chemical smell so washed as per instructions - shrunk massively”

Orange Throw return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

56%

2Size-Overall

11%

3Thin

4Quality-Overall

5Material Quality

Common Orange Throw questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Throw 45/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 38 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -23.5% over the last 90 days.