orange throw
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£4.89–£32.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.19avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,982.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 155K searches
According to Flapen's Amazon United Kingdom niche tracking, orange throw is a £42K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
orange throw market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 84%
- Out of stock
- 10.6%
- Avg brand age
- 40 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
36
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
38%
Top 20: 83%
Open market
38%
- Exclusivo Mezcla29%
- Emma Barclay9%
- Dreamscene8%
- EHC5%
- CREVENT5%
- WAVVE5%
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -23.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
Top orange throw search terms
- burnt orange throw47K/yr
- orange throw37K/yr
- orange blanket19K/yr
- orange throws for sofa15K/yr
- terracotta throw14K/yr
- rust throw12K/yr
- burnt orange6K/yr
- orange throws5K/yr
Top orange throw products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Burnt Orange
Exclusivo Mezcla£11.364.5★4,825 rev
Emma Barclay Throw Blanket For Sofas Bed Extra Large Soft Chenille Throws For Settees In Burnt Orange Throw Fleece Blankets - Darcy Collection 50 x 60 (127cm x 152cm) Burnt Orange
Emma Barclay£10.764.3★260 rev
Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM
Exclusivo Mezcla£9.954.6★2,987 rev
EHC Luxury Throws for Sofa Cover Couch Blanket Pack of 2 Orange Throw -125x150cm
EHC£17.934.4★3,349 rev
WAVVE Burnt Orange Throw Fleece Blanket Sofa Throw Tangerine 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm
WAVVE£10.124.5★11,843 rev
Newest
by launch date
Exclusivo Mezcla Large Waffle Fleece Throw Blanket for Sofa 127x178 CM
Exclusivo Mezcla£9.8824,775 rev
Exclusivo Mezcla Fleece Flannel Throw Blanket Sofa Throw Burnt Orange
Exclusivo Mezcla£9.6760,800 rev
Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM
Exclusivo Mezcla£9.952,987 rev
Exclusivo Mezcla Soft Striped Fleece Blanket Burnt Orange Sofa Bed Throw
Exclusivo Mezcla£11.994,493 rev
LIFEREVO Fluffy Faux Rabbit Fur Single Throw Plush Fuzzy Bubble Blanket for Couch Sofa Soft Furry Bed Blanket Home Decor Shaggy Lap Throw for Bedroom Living Room Office 130x150 cm Burnt Orange
LIFEREVO£22.53530 rev
Trending
90-day click momentum
Enlision Mens Burnt Orange Tie and Pocket Square Cufflinks Set For Wedding Party Solid Color Necktie Handkerchief for Men Formal Business
Enlision£7.344.6★
Exclusivo Mezcla Fleece Flannel Throw Blanket Sofa Throw Burnt Orange
Exclusivo Mezcla£9.674.6★
HISDERN Tie for Men 6cm Skinny Ties Burnt Orange Slim Silk Necktie Classic Wedding Party Business Work Neckties
HISDERN£4.894.5★
Exclusivo Mezcla Large Waffle Fleece Throw Blanket for Sofa 127x178 CM
Exclusivo Mezcla£9.884.6★
Exclusivo Mezcla Checkered Fleece Throw Blanket for Sofa Couch 127x152 CM
Exclusivo Mezcla£9.954.6★
What buyers say about orange throw
What buyers praise and complain about, mined from review topics.What buyers love
“Love the colour”
“Excellent product”
“It's very soft”
“Nice colour and gentle fabric”
“Good value”
“This is a great size”
“Im satisfied with the colour and texture”
“as shown”
“It is light”
“Perfect to match my decor”
What buyers complain about
“Awful quality”
“Looks so much more expensive”
“Quite thin”
“does not match picture”
“Awful chemical smell so washed as per instructions - shrunk massively”
“Its a lot smaller”
“not very cosy to the touch”
“this one was not the same quality and did not wash as well as the other two throws, it look bitty and the fabric did not seem to be cotton, in fact it looked like a mixture, there was bits of other colours, fluffy bits, glittery bits, so it went in the bit”
“The only gripe is that it's two separate pieces back and front and they don't align up”
“Quality poor lightweight material”
Top return reasons
Common questions
- Is orange throw profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 38 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the orange throw niche?
- 25 brands and 36 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in orange throw?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Thickness. The return rate is 2.4%.
- When does demand for orange throw peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.4× the quietest.
- What does it cost to enter the orange throw niche?
- Listings span £4.89–£32.90; the average listing price is £13.19 (sweet spot $15–$100). The average incumbent carries 5,982 reviews — the moat a new listing must climb.