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Orange Throw

Fail

Shoppers spend only $42K a year here, so Orange Throw is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£42K/yr155K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
38%top-5 click share · 25 brands · 36 sellers

Flapen Score

Orange Throw against its category

The dotted line is the Home & Garden average. Past it, Orange Throw is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Throw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Throw 155K times last year and spent an estimated £42K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
2.1%
Market size, estimated
£42Ka year
Peak month
September3.4× the quietest month
Top search term
burnt orange throw47K searches a year

02 · Price

A sale here is worth £13.19.

Listings sell for £13.19 on average, from £4.89 to £32.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £13.19 that is £0 to £1K a year per listing.

Average price
£13.19under the $15 to $100 sweet spot
Price range
£4.89–£32.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #94 within Home Textiles. It carries 5,982 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
10.6%
Average rank
#94in Home Textiles
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,982per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Orange Throw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

36

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

38%

Top 20: 83%

Open market

38%

  • Exclusivo Mezcla29%
  • Emma Barclay9%
  • Dreamscene8%
  • EHC5%
  • CREVENT5%
  • WAVVE5%

Demand

Orange Throw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Orange Throw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burnt orange throw47K/yr
  • orange throw37K/yr
  • orange blanket19K/yr
  • orange throws for sofa15K/yr
  • terracotta throw14K/yr
  • rust throw12K/yr
  • burnt orange6K/yr
  • orange throws5K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Throw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.10

Awful quality

Poor quality, very thin

this one was not the same quality

Value For Money15%−0.02

Looks so much more expensive

Waste of money

Not value for money

Thickness10%−0.07

Quite thin

A thin cut off piece of sheet

Very thin and flimsy

Advertised Vs Actual Product8%−0.06

does not match picture

Not worth buying the picture is not what you get

Not as the pictures

Smell7%−0.09

Awful chemical smell so washed as per instructions - shrunk massively

Stinks then shrinks when washed

Love

Color29%+1.50

Love the colour

adds a nice touch of colour

Nice item, true to colour

Quality-Overall12%−0.10

Excellent product

Good quality

Beautiful item, great quality, great for a sofa throw or bed spread

Soft Feel9%

It's very soft

A light soft throw

Feels soft & love the colour

Upholstery/Fabric Quality9%+0.71

Nice colour and gentle fabric

Nice fabric and bright coloours

Great colour and fabric

Value For Money7%−0.02

Good value

Well worth the money

Great throw at a good price

Return

2.4% Return rate 76% Fixable by listing

Color56%▇▇▇▇██
Size-Overall11%▂▇▅█▇▂

Its a lot smaller

Its not very big

Thin9%▄▄█▅▂▄
Quality-Overall6%▃▇▄▃█▆

Awful quality

Poor quality, very thin

this one was not the same quality

Material Quality4%▁▄█▇▃▆

Quality poor lightweight material

FAQ

Common Orange Throw questions

Answered from the same tracked data.