Skip to content

Orange Cushions

a small market ($60K/yr) — Orange Cushions doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51

Market size 15Growth 15Conversion 31Competition 87Returns 39Price range 23Avg price 37Brand share 85Review moat 55Quality gap 37
This niche Category average · 5,777 niches

Is Orange Cushions profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Cushions is a £60K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.

Orange Cushions: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 2.5% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr6K
Search volume / yr-20.8%227K
Conversion rate2.5%
Avg price£10.47

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers46 · 63
Top-5 product click share28%
Open market50%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement85%
New entrants (1y)12· 0 succeeded
Avg rating4.5★
Avg reviews1,292

Top Orange Cushions products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

63

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

28%

Top 20: 66%

Open market

43%

  • VAKADO13%
  • Home Brilliant12%
  • MIULEE9%
  • Artscope9%
  • Sienna8%
  • All Smiles7%

Orange Cushions demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume227KCVR2.5%Products71Brands46Top 5 Brands50%OOS Rate5.1%Rating4.5★Reviews1,292Avg BSR#433
8K6KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Top Orange Cushions search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • orange cushions44K/yr
  • burnt orange cushions37K/yr
  • orange cushion covers49K/yr
  • burnt orange cushion covers34K/yr
  • terracotta cushions14K/yr
  • terracotta cushion covers18K/yr
  • orange cushion10K/yr
  • orange cushion covers 45 x 459K/yr
  • orange cushion cover6K/yr
  • orange cushions with filling6K/yr

What reviews say buyers love and hate about Orange Cushions

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Color31%

vibrant colour

Quality-Overall20%

Well made for the price so I'm very pleased

Cushion9%

Lovely cushion Lovely colour

Soft Feel8%

Soft covers

Value For Money7%

Good deal

What buyers complain about

71% of reviews
Cushion20%

Really disappointed theres a seam on every cushion that I ordered

Quality-Overall15%

Absolute garbage

Stitch/Finish/Polish10%

Like most af Amazon products of late, poor stitching, gets caught in zip

Advertised Vs Actual Product8%

The photos do not do them justice

Thin5%

Material thinner than expected

Orange Cushions return rate & reasons

Why buyers send it back, as a share of all return requests.

3.9%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
54%
2Size-Overall
13%
3Quality-Overall
7%
4Material Quality
7%
5Cushion
6%

Common Orange Cushions questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Cushions 43/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 71 tracked products. 0 of 12 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Orange Cushions on Amazon United Kingdom peaks in Sep–Oct, where the busiest month runs 2.6× the quietest.