orange cushions
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Good1,291.77avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.47avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.85–£18.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 227K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, orange cushions is a £60K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
orange cushions market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £52K–£63K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #433
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 85%
- Out of stock
- 5.1%
- Avg brand age
- 39 months
- Avg seller age
- 226 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
63
Top-5 brand share
50%
Top 20: 84%
Top-5 click share
28%
Top 20: 66%
Open market
43%
- VAKADO13%
- Home Brilliant12%
- MIULEE9%
- Artscope9%
- Sienna8%
- All Smiles7%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -20.8% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Top orange cushions search terms
- orange cushions44K/yr
- burnt orange cushions37K/yr
- orange cushion covers49K/yr
- burnt orange cushion covers34K/yr
- terracotta cushions14K/yr
- terracotta cushion covers18K/yr
- orange cushion10K/yr
- orange cushion covers 45 x 459K/yr
- orange cushion cover6K/yr
- orange cushions with filling6K/yr
Top orange cushions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VAKADO Cushion Covers Burnt Orange 45x45 Sofa Velvet Decorative Pillow Covers Decor Autumn Fall Soft Square Cozy Solid Color Cushion Cases Home for Bed Bedroom Couch Car Set of 2
VAKADO£9.574.5★4,460 rev
VAKADO Cushion Covers Velvet Decorative Autumn Pillow Covers With Fringe Decor Soft Square Cozy Solid Color Cushion Cases Home for Bed Bedroom Couch Car Sofa Set of 2 Burnt Orange 45x45
VAKADO£9.184.4★84 rev
Home Brilliant Burnt Orange Cushion Covers 45 x 45 Pack of 2 Modern Cushions for Sofa Bed Car Decorations 45 cm 18 inch
Home Brilliant£10.354.6★11,181 rev
MIULEE Set of 4 Velvet Cushion Covers Soft Decorative Square Throw Pillow Cover Luxury Pillowcases for Livingroom Sofa Bedroom with Invisible Zipper 45cm x 45cm 18x18 Inches Orange Series
MIULEE£9.824.6★3,693 rev
Sienna Cushion Covers Burnt Orange Matt Velvet Pack of 4 Comfy Soft Cushion Covers for Bed Sofa Throw Pillows Seat Chair Cushions Living Room Home Decor Rust
Sienna£9.074.5★59 rev
Newest
by launch date
LIFEREVO 2 Pieces Fluffy Faux Rabbit Fur Throw Cushion Covers Luxury Plush Shaggy 45x45cm Bubble Square Pillow Cases with Zipper Decorative Furry Pillow Shams for Bed Couch Sofa Chair Burnt Orange
LIFEREVO£14.2556 rev
Cogavoo Set of 4 Corduroy Soft Striped Cushion Covers Boho Decorative Square Throw Pillow Covers with Invisible Zipper for Sofa Couch Bedroom Decorative Fluffy Pillowcases
Cogavoo£12.6443 rev
Orange Cushion Cover Orange and white Square Chenille stripes Throw Pillow Case Set Cushion Covers for Living Room Sofa Bed Bedroom Home Decor Garden Couch decoration pillowcase 45x 45cm set of 2
JOSVRAC£13.1245 rev
All Smiles Cushion Covers 45x45 cm Set of 2 Decorative Pillow Covers Faux Fur Soft Plush Striped Neutral Pillow case 18X18 Inch for Sofa Bed Living Room Home Decor Rust
All Smiles£12.27619 rev
Topfinel Burnt Orange Cushion Covers 45cm x 45cm Corduroy Decorative Fluffy Pillows Cases Cushions Cover 18x18 inches with Invisible Zipper for Sofa Bed Livingroom Bedroom Pack of 2
Topfinel£9.53802 rev
Trending
90-day click momentumCogavoo Set of 4 Corduroy Soft Striped Cushion Covers Boho Decorative Square Throw Pillow Covers with Invisible Zipper for Sofa Couch Bedroom Decorative Fluffy Pillowcases
Cogavoo£12.644.8★
All Smiles Cushion Covers 45 x 45 Outdoor Cushions Decorative Throw Pillows Home Decor for Garden Couch Sofa Bench Orange Geometric Set of 4
All Smiles£13.774.4★
LIFEREVO 2 Pieces Fluffy Faux Rabbit Fur Throw Cushion Covers Luxury Plush Shaggy 45x45cm Bubble Square Pillow Cases with Zipper Decorative Furry Pillow Shams for Bed Couch Sofa Chair Burnt Orange
LIFEREVO£14.254.7★
Betadistor Orange Cushion Covers 18x18Inch 2-Pack: Soft Decorative Throw Pillow Covers 45x45 cm Cushion Case Square for Couch Sofa Living Room 527-0611
Betadistor£7.304.6★
All Smiles Cushion Covers 45x45 cm Set of 2 Decorative Pillow Covers Faux Fur Soft Plush Striped Neutral Pillow case 18X18 Inch for Sofa Bed Living Room Home Decor Rust
All Smiles£12.274.7★
What buyers say about orange cushions
What buyers praise and complain about, mined from review topics.What buyers love
“vibrant colour”
“Well made for the price so I'm very pleased”
“Lovely cushion Lovely colour”
“Soft covers”
“Good deal”
“Exactly what I needed”
“Butter soft fabric”
“the material seems durable enough for regular use”
“I'm really pleased with how they look”
“Lovely bright summer cheer”
What buyers complain about
“Really disappointed theres a seam on every cushion that I ordered”
“Absolute garbage”
“Like most af Amazon products of late, poor stitching, gets caught in zip”
“The photos do not do them justice”
“Material thinner than expected”
“The material is quite thinner than I expected for velvet”
“Colour no same as photos”
“Base material feels a little thin”
Top return reasons
Common questions
- Is orange cushions profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 71 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the orange cushions niche?
- 46 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in orange cushions?
- Top complaints mined from reviews: Cushion, Quality-Overall, Stitch/Finish/Polish. The return rate is 3.9%.
- When does demand for orange cushions peak?
- Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.
- What does it cost to enter the orange cushions niche?
- Listings span £4.85–£18.05; the average listing price is £10.47 (sweet spot $15–$100). The average incumbent carries 1,292 reviews — the moat a new listing must climb.