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Orange Cushions

Fail

Shoppers spend only $60K a year here, so Orange Cushions is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£60K/yr227K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
28%top-5 click share · 46 brands · 63 sellers

Flapen Score

Orange Cushions against its category

The dotted line is the Home & Garden average. Past it, Orange Cushions is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Cushions market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Cushions 227K times last year and spent an estimated £60K. The top 5 brands take 50% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.5%
Market size, estimated
£60Ka year
Peak month
September2.6× the quietest month
Top search term
orange cushions44K searches a year

02 · Price

A sale here is worth £10.47.

Listings sell for £10.47 on average, from £4.85 to £18.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.47 that is £0 to £1K a year per listing.

Average price
£10.47under the $15 to $100 sweet spot
Price range
£4.85–£18.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #433 within Cushions & Accessories. It carries 1,292 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
94%
Out of stock, average day
5.1%
Average rank
#433in Cushions & Accessories
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,292per listing
Listings tracked
71

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Orange Cushions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

63

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

28%

Top 20: 66%

Open market

43%

  • VAKADO13%
  • Home Brilliant12%
  • MIULEE9%
  • Artscope9%
  • Sienna8%
  • All Smiles7%

Demand

Orange Cushions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Orange Cushions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange cushions44K/yr
  • burnt orange cushions37K/yr
  • orange cushion covers49K/yr
  • burnt orange cushion covers34K/yr
  • terracotta cushions14K/yr
  • terracotta cushion covers18K/yr
  • orange cushion10K/yr
  • orange cushion covers 45 x 459K/yr
  • orange cushion cover6K/yr
  • orange cushions with filling6K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Cushions

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cushion20%−0.13

Really disappointed theres a seam on every cushion that I ordered

As the cushion pad was so thin I managed to get it in

Quality-Overall15%+0.95

Absolute garbage

Not the quality I was expecting or the line that runs across the centre of both cushions

Poor quality

Stitch/Finish/Polish10%−0.08

Like most af Amazon products of late, poor stitching, gets caught in zip

Advertised Vs Actual Product8%+0.57

The photos do not do them justice

No as pictured

Thin5%−0.02

Material thinner than expected

Love

Color31%+2.00

vibrant colour

Beautiful colour

Colours are great

Quality-Overall20%+0.95

Well made for the price so I'm very pleased

Good Quality Covers

Excellent quality

Cushion9%−0.13

Lovely cushion Lovely colour

Excellent cushions

I totally love these cushion cases

Soft Feel8%

Soft covers

The fabric feels soft

Lovely and soft

Value For Money7%

Good deal

Great value for money

Great value for money

Return

3.9% Return rate 76% Fixable by listing

Color54%▇▇▇██▇

Colour no same as photos

Size-Overall13%▇▆▇▅▄█
Quality-Overall7%█▆▄▅▅▅

Absolute garbage

Not the quality I was expecting or the line that runs across the centre of both cushions

Poor quality

Material Quality7%▃▇█▄▆▅

The material is quite thinner than I expected for velvet

Cushion6%█▆▂▅▅▅

Really disappointed theres a seam on every cushion that I ordered

As the cushion pad was so thin I managed to get it in

FAQ

Common Orange Cushions questions

Answered from the same tracked data.