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Open Sesame 6 in 1 Tool

Fail

Shoppers spend an estimated $915 a year here, so Open Sesame 6 in 1 Tool is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£915/yr4K searches / yr
90-day growth
-87.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 4 sellers

Flapen Score

Open Sesame 6 in 1 Tool against its category

The dotted line is the Home & Garden average. Past it, Open Sesame 6 in 1 Tool is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Open Sesame 6 in 1 Tool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Open Sesame 6 in 1 Tool 4K times last year and spent an estimated £915. All 2 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -87.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £915 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-87.0%
Conversion, latest week
4.3%
Market size, estimated
£915a year
Peak month
April18.1× the quietest month
Top search term
6 in 1 multi opener1K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £4.82 to £5.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £5.20 that is £0 to £520 a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£4.82–£5.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£520
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #32 within Barware. It carries 7,338 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.2%
Average rank
#32in Barware
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,338per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Open Sesame 6 in 1 Tool products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£137£275£412£5491K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Otstar65%
  • Yibaijia35%
  • Open — no brand owns it (0%)

Demand

Open Sesame 6 in 1 Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 18.1×

Search terms

Top Open Sesame 6 in 1 Tool search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 6 in 1 multi opener1K/yr
  • open sesame2K/yr
  • open sesame can opener646/yr
  • open sesame jar opener175/yr
  • open sesame 6 in 1 tool154/yr
  • open sesame tool124/yr

Reviews and returns

What reviews say buyers love and hate about Open Sesame 6 in 1 Tool

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Durability”
0.8%of orders come back
“Broke on first use”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Open Sesame 6 in 1 Tool questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data