Skip to content

Ooni Pizza Oven

Fail

The top 5 brands take 100% of clicks, so Ooni Pizza Oven is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£372K/yr138K searches / yr
90-day growth
+98.7%search demand this quarter
Competition
70%top-5 click share · 3 brands · 14 sellers

Flapen Score

Ooni Pizza Oven against its category

The dotted line is the Home & Garden average. Past it, Ooni Pizza Oven is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ooni Pizza Oven market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ooni Pizza Oven 138K times last year and spent an estimated £372K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £372K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
+98.7%
Conversion, latest week
0.9%
Market size, estimated
£372Ka year
Peak month
July3.8× the quietest month
Top search term
ooni pizza oven84K searches a year

02 · Price

A sale here is worth £285.95.

Listings sell for £285.95 on average, from £114.05 to £525.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £285.95 that is £0 to £29K a year per listing.

Average price
£285.95above the $15 to $100 sweet spot
Price range
£114.05–£525.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£29K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #187 within Barbecue & Outdoor Dining. It carries 458 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#187in Barbecue & Outdoor Dining
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
458per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ooni Pizza Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£37K£74K£112K£149K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Ooni91%
  • Ninja6%
  • BIG HORN3%

Demand

Ooni Pizza Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top Ooni Pizza Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ooni pizza oven84K/yr
  • ooni47K/yr
  • pizza oven ooni4K/yr
  • ooni karu 123K/yr

Reviews and returns

What reviews say buyers love and hate about Ooni Pizza Oven

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning25%−0.06

Hard to clean

Really difficult to clean and maintain

Instructions/User Manual/Troubleshooting19%−0.12

No mention of error codes in the manual supplied

Instructions are limited

Durability9%−0.07

it cracked again after we used it twice

Overall, it's not going to last more than one or two summers and that's with very limited use

Ease Of Use6%−0.01

it's hard to control

its not as simple as a home oven

Size-Overall3%−0.02

The opening is too small

Love

Quality-Overall24%+1.08

it makes decent pizza

of good quality too

Great product

Ease Of Use15%−0.01

Easy to use

launching it's really easy to use

it was super easy

Baking10%+0.83

Very happy with this oven

This pizza oven is brilliant

This is a fantastic oven

Heating9%+0.74

8-in-1 Pizza Oven great oven Good selections of heat for different types of pizza gives you that authentic Pizza taste

Heats up in 15mins

gets up to temperature quickly

Ease Of Cleaning7%−0.06

easy to clean

- slab is easy to clean

Goes away nice and tidy, I keep mine under the bbq

Return

2.0% Return rate 25% Fixable by listing

Size-Overall22%▄▁█▃▃▅

The opening is too small

Functionality-Overall16%█▁▅▅▄▄
Defective Material/Parts11%▆▁▄█▇▆
Value For Money10%▁▁▁▆█▃

Not cheap

Product Condition10%▁▁█▁██

FAQ

Common Ooni Pizza Oven questions

Answered from the same tracked data.