Is ooni profitable to sell on Amazon United Kingdom?

The niche generates £186K/yr across 46 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +108.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the ooni niche?

13 brands and 29 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in ooni?

Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Battery Life. The return rate is 0.9%.

When does demand for ooni peak?

Demand peaks in May–Jun–Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the ooni niche?

Listings span £9.11–£581.87; the average listing price is £106.14 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.

ooni

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Growth

Great+108.0%

90-day search growth — must beat 0% to launch

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great450.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£106.14

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£186K

£186K/yr · 78K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Price range

Bad£9.11–£581.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ooni is a £186K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

ooni market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £133K–£159K; units × avg price
Conversion rate: 2.3%
Avg BSR: #2,213
Page quality: 0%
Prime: 98%
Sponsored: 100%
Out of stock: 13.5%
Avg brand age: 44 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

27%

Top 20: 71%

Open market

Ooni80%
Vivo Technologies4%
Senwosa3%
TempFoo3%
ZEAYEA2%
Baanfly1%
Open — no brand owns it (7 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +108.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Open Trend

Top ooni search terms

ooni47K/yr +99.6%0.6% conv.
ooni pizza oven accessories26K/yr +115.4%2.7% conv.
ooni accessories5K/yr +172.6%2.5% conv.

All search terms

Top ooni products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ooni Koda 12 Gas Pizza Oven 12 Propane Powered Outdoor Oven with 37 mBar Regulator and Gas Hose Portable Pizza Oven Reaches 500C in 15 Minutes- Foundry Black

Ooni£219.334.7★410 rev

Ooni Digital Infrared Thermometer Gun - Instand Read with LCD Display IR Laser Thermometer for Indoor and Outdoor Cooking Barbecue Grill Pizza Oven Accessories

Ooni£37.604.6★352 rev

Ooni Karu 12 Multi-Fuel Outdoor Pizza Oven Makes 12 Pizzas in 60 Seconds Portable Wood and Gas Fired Oven with Pizza Stone Reaches High Temperatures of 500C

Ooni£204.164.6★610 rev

Ooni Cast Iron Grizzler Pan - Grill Frying Pan 31 cm x 16 cm Griddle Plate with Removable Handle and Stainless Steel Trivet Pre-Seasoned Non-Stick Oven Safe Cookware Pizza Oven and BBQ Accessories

Ooni£28.154.6★3 rev

Ooni Karu 2 Multi-Fuel Portable Outdoor Oven Gas/Wood/Charcoal for Grilling Cooking and Baking - Pizza Ready in 60 Seconds

Ooni£238.014.6★207 rev

Newest

by launch date

Ooni 12 Metal Pizza Peel Metal Pizza Peel 12 Inch Spatula Paddle Lightweight Pizza Turning Peel with Long Handle Pizza Oven Accessories

Ooni£28.55504 rev

7mo ago

Ooni Karu 2 Multi-Fuel Portable Outdoor Oven Gas/Wood/Charcoal for Grilling Cooking and Baking - Pizza Ready in 60 Seconds

Ooni£238.01207 rev

7mo ago

Ooni Halo Pro Spiral Dough Mixer - Stand Mixer with Attachments 7.3 Quart Capacity and 58 Speed Settings - Charcoal Grey

Ooni£581.8787 rev

10mo ago

Pizza Peel Oven Making Accessories 12 Inch Pizzas Turning Paddle with Foldable Wooden Handle Shovel Pizza Cutter Rocker Stainless Steel Spade Tools 3 Piece Set

TempFoo£16.5082 rev

1y ago

Ooni Koda 2 Gas Pizza Oven 14 Gas Powered Outdoor Oven with 37 mBar Regulator and Gas Hose Gas powered Portable Pizza Oven - Foundry Black

Ooni£310.05410 rev

1y ago

What buyers say about ooni

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Excellent product as xescribed”

Value For Money14%

“Good price”

Ease Of Use8%

“Easy to use”

Size-Overall6%

“Fits well”

Advertised Vs Actual Product6%

“Just as it's advertised basically”

Ease Of Cleaning5%

“cleans easily”

Efficiency4%

“Does the job perfectly”

Heating4%

“Works well for radiator temperature check”

Baking2%

“What a fantastic set for making your pizza at home”

Design-Overall2%

“Great product lovely design”

What buyers complain about

Value For Money14%

“Bought cheaper version first”

Ease Of Cleaning13%

“cleaning wise no good”

Battery Life10%

“Weakness is the battery”

Instructions/User Manual/Troubleshooting5%

“No mention of error codes in the manual supplied”

Ease Of Use5%

“of limited use”

Durability5%

“it cracked again after we used it twice”

Sharpness5%

“should be allot more sharper”

Defective Material/Parts5%

“Faulty battery terminal”

Heating4%

“DIFFICULT TO CALIBRATE”

Rusts/Corrodes3%

“4 stars only because the cutter started to rust after a couple of washes”

Top return reasons

Size-Overall45%

Functionality-Overall10%

Defective Material/Parts8%

Quality-Overall5%

Product Condition5%

Value For Money4%

Compatibility-Overall2%

Heating2%

Scratch Resistance2%

Adhesion/Stickiness1%

Common questions

Is ooni profitable to sell on Amazon United Kingdom?: The niche generates £186K/yr across 46 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +108.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the ooni niche?: 13 brands and 29 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in ooni?: Top complaints mined from reviews: Value For Money, Ease Of Cleaning, Battery Life. The return rate is 0.9%.
When does demand for ooni peak?: Demand peaks in May–Jun–Jul; the busiest month runs 3.3× the quietest.
What does it cost to enter the ooni niche?: Listings span £9.11–£581.87; the average listing price is £106.14 (sweet spot $15–$100). The average incumbent carries 451 reviews — the moat a new listing must climb.