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Onion Sets

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -33.0% this quarter, so Onion Sets is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£45K/yr106K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
31%top-5 click share · 17 brands · 22 sellers

Flapen Score

Onion Sets against its category

The dotted line is the Home & Garden average. Past it, Onion Sets is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onion Sets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Onion Sets 106K times last year and spent an estimated £45K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
5.4%
Market size, estimated
£45Ka year
Peak month
April7.9× the quietest month
Top search term
onion sets59K searches a year

02 · Price

A sale here is worth £7.83.

Listings sell for £7.83 on average, from £2.33 to £17.25. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.83 that is £2K to £4K a year per listing.

Average price
£7.83under the $15 to $100 sweet spot
Price range
£2.33–£17.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 63.0% of listings are out of stock. The average listing ranks #1,575 within Plants, Seeds & Bulbs. It carries 84 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
51%
Out of stock, average day
63.0%
Average rank
#1,575in Plants, Seeds & Bulbs
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
84per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Onion Sets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

17 rising

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

24%

  • Carbeth Plants29%
  • schone15%
  • Botanical Bliss10%
  • Schone Products (UK)10%
  • Jamieson Brothers7%
  • The Seed Shed6%

Demand

Onion Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 7.9×

Search terms

Top Onion Sets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onion sets59K/yr
  • onion sets for planting now uk22K/yr
  • onion bulbs for planting uk5K/yr
  • onion bulbs5K/yr
  • onions sets for planting uk4K/yr
  • winter onion sets3K/yr
  • winter onions sets2K/yr
  • onion sets autumn planting3K/yr
  • winter onion sets for planting now uk3K/yr

Reviews and returns

What reviews say buyers love and hate about Onion Sets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.23

The onion sets were of a terrible quality - worse I have ever seen

poor quality sets

Bad quality

Moist/Dry16%−0.22

moisture got in

were dried out beyond hope

dried out sets

Plant Growth15%+3.20

not fit to plant

not planted out

I couldnt get them to grow

Value For Money11%+0.60

The price is high

not great value

Not worth the money

Size-Overall11%−0.05

Although some bulbs looked small

Very small bulbs also

Little small

Love

Quality-Overall33%−0.23

Excellent product

Good quality sets

Reasonable product

Plant Growth30%+3.20

Growing well

Excellent germination

Excellent germination rate really good quality

Value For Money19%+0.60

Good value for money

Good value

Worth the money mine have all came up

Advertised Vs Actual Product5%+0.24

As described

that's all I wanted

As expected

Moist/Dry1%−0.22

Keep well watered and fed

Return

0.0% Return rate 14% Fixable by listing

Plant Growth32%▁▁▅█▇▁

not fit to plant

not planted out

I couldnt get them to grow

Quality-Overall14%▁▁▃▁█▁

The onion sets were of a terrible quality - worse I have ever seen

poor quality sets

Bad quality

Moist/Dry8%▁▆▁▁▁█

moisture got in

were dried out beyond hope

dried out sets

Smell8%▁▁█▁▁▁
Size-Overall7%▁█▁▇▃▁

Although some bulbs looked small

Very small bulbs also

Little small

FAQ

Common Onion Sets questions

Answered from the same tracked data.