onigiri mould
Worth a lookShows a thin review moat (40 avg reviews), but a small market ($48K/yr) keeps it on the watch list.
Review moat
Incredible39.59avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.88avg listing price — sweet spot $15–$100
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.69–£16.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£48K£48K/yr · 130K searches
According to Flapen's Amazon United Kingdom niche tracking, onigiri mould is a £48K/yr Amazon United Kingdom market (130K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
onigiri mould market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #1,793
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 4.0%
- Avg brand age
- 22 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
42 rising
Sellers
51
Top-5 brand share
41%
Top 20: 81%
Top-5 click share
41%
Top 20: 79%
Open market
53%
- MUSUBI11%
- LSYZHX10%
- HJUWANG10%
- Lumivra6%
- Lioong5%
- NEKAPLO5%
Demand
Weekly Amazon search volume, last 31 weeks — -22.9% search growth over the last 90 days.Top onigiri mould search terms
- onigiri mould90K/yr
- onigiri20K/yr
- onigiri mold14K/yr
- onigiri maker6K/yr
Top onigiri mould products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUSUBI Onigiri Mould 3 PCS Rice Ball Mould Mold Maker Kit Sushi Rice Mold for Kids Bento Picnic Sushi DIY
MUSUBI£6.364.5★229 rev
HJUWANG Triangle Sushi Mold Plastic Triangle Mold Case DIY Tools Rice Ball Bento Presses (Green)
HJUWANG£5.934.6★141 rev
6 in 1 Onigiri Mold for Making and Storing Sushi Non-Stick Rice Ball Mold for Seaweed Cilantro Rice Balls Triangle Sushi (Blue)
LSYZHX£9.064.3★13 rev
Onigiri Mould Set - 4 PCS Rice Ball Maker for Sushi & Onigiri | DIY Sushi Making Set | Easy to Use & Clean | Kitchen Accessories
Lumivra£4.124.8★6 rev
Lioong Onigiri Mold Triangle Sushi Mold 6 at Once Cavity Press Onigiri Rice Balls Non-Stick Maker Tools for Seaweed Rice Balls Sushi Musubi
Lioong£6.454.4★310 rev
Newest
by launch date
Onigiri Mould Rice Ball Maker Japanese Cooking Tool for Homemade Sushi Compact Food Preparation Accessory for Bento Lunch Box
AUYFUA£8.002 rev
4Pcs Onigiri Mould Set with Spoon & 2 Rectangle Sushi Molds
Szzhantuo£6.420 rev
6 in 1 Onigiri Mold Triangle Onigiri Mould Japanese Aesthetic DIY Rice Ball Mould for Making and Storing Sushi Non-Stick Rice Onigiri Moulds for Seaweed Flakes Cilantro Rice Vegetables (Blue)
Coaklley£6.634 rev
6 in 1 Onigiri Mould Triangle Sushi Maker Kit Non-Stick Rice Ball Mold with Scoop for Lunchbox Picnic DIY Sushi Seaweed Wrapper
Solvio£6.800 rev
Onigiri Mould for Sushi Making Six Squares Triangle Rice Ball Maker 2 in 1 Food Grade Bento Lunch Box for Making and Storing Sushi Easy to Demold Kit for Wakame Seaweed Sheets Rice Balls(Green)
XUXULULUWEIWEI£5.253 rev
Trending
90-day click momentum4Pcs Onigiri Mould Set with Spoon & 2 Rectangle Sushi Molds
Szzhantuo£6.420.0★
6 in 1 Onigiri Mould Triangle Sushi Maker Kit Non-Stick Rice Ball Mold with Scoop for Lunchbox Picnic DIY Sushi Seaweed Wrapper
Solvio£6.800.0★
6 in 1 Onigiri Mold Triangle Onigiri Mould Japanese Aesthetic DIY Rice Ball Mould for Making and Storing Sushi Non-Stick Rice Onigiri Moulds for Seaweed Flakes Cilantro Rice Vegetables (Blue)
Coaklley£6.633.7★
Onigiri Mould for Sushi Making Six Squares Triangle Rice Ball Maker 2 in 1 Food Grade Bento Lunch Box for Making and Storing Sushi Easy to Demold Kit for Wakame Seaweed Sheets Rice Balls(Green)
XUXULULUWEIWEI£5.254.1★
6 in 1 Onigiri Mold Reusable Bento Box Mold Multi-Functional Triangle Onigiri Mould with Fork Spoon Non-Stick Rice Ball Mould for Easy Shaping Meal Prep Bento Lunch Eaweed Rices Balls Sushi Musubi
LIRONGTAGE£7.850.0★
What buyers say about onigiri mould
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great kit”
“Great value”
“Rinses clean effortlessly after every use”
“As described and as advertised”
“The portion size is ideal for the whole family”
“It makes onigiri much quicker”
“Non stick surface releases rice perfectly”
“Great snack maker”
“These triangle sushi moulds are a brilliant little kitchen tool that make bento prep so much easier and more fun”
What buyers complain about
“Rice sticks and hard to get out of mould, Would be great if it was possible to get the onigiri out of the mould without them breaking up because the onigiri sticks to the mould, will keep it”
“Stickers are very brittle”
“The lid is smaller than the mould”
“Even then it didnt compact enough”
“no instructions which was challenging”
“Mechanism is a bit stiff”
“There's no mention as to whether its dishwasher safe which is annoying”
“Title a litlle confusing/misleading”
“so they are durable even tough ar first sight I tought that bottom button wont hold long”
“Quite a simple bit of plastic”
Top return reasons
Common questions
- Is onigiri mould profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 44 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the onigiri mould niche?
- 42 brands and 51 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in onigiri mould?
- Top complaints mined from reviews: Ease Of Use, Adhesion/Stickiness, Size-Overall. The return rate is 0.3%.
- What does it cost to enter the onigiri mould niche?
- Listings span £3.69–£16.78; the average listing price is £6.88 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.