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Onigiri Mould

Maybe

The average product has only 40 reviews. But shoppers spend an estimated $48K a year here, so Onigiri Mould is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£48K/yr130K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
41%top-5 click share · 42 brands · 51 sellers

Flapen Score

Onigiri Mould against its category

The dotted line is the Home & Garden average. Past it, Onigiri Mould is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onigiri Mould market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Onigiri Mould 130K times last year and spent an estimated £48K. The top 5 brands take 41% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
5.4%
Market size, estimated
£48Ka year
Top search term
onigiri mould90K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £3.69 to £16.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.88 that is £688 to £2K a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£3.69–£16.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£688–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,793 within Seafood Preparation Tools. It carries 40 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#1,793in Seafood Preparation Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
44

04 · Newcomers

0 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Onigiri Mould products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

42 rising

Sellers

51

Est. top-5 brand share

41%

Top 20: 81%

Est. top-5 click share

41%

Top 20: 79%

Open market

53%

  • MUSUBI11%
  • LSYZHX10%
  • HJUWANG10%
  • Lumivra6%
  • Lioong5%
  • NEKAPLO5%

Demand

Onigiri Mould search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Onigiri Mould search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • onigiri mould90K/yr
  • onigiri20K/yr
  • onigiri mold14K/yr
  • onigiri maker6K/yr

Reviews and returns

What reviews say buyers love and hate about Onigiri Mould

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Ease Of Use”
0.3%of orders come back
“Rice sticks and hard to get out of mould, Would be great if it was possible to get the onigiri out of the mould without them breaking up because the onigiri sticks to the mould, will keep it”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Onigiri Mould questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data