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Onigiri Mould

Maybe

The average product has only 40 reviews. But shoppers spend only $48K a year here, so Onigiri Mould is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£48K/yr130K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
41%top-5 click share · 42 brands · 51 sellers

Flapen Score

Onigiri Mould against its category

The dotted line is the Home & Garden average. Past it, Onigiri Mould is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onigiri Mould market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Onigiri Mould 130K times last year and spent an estimated £48K. The top 5 brands take 41% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
5.4%
Market size, estimated
£48Ka year
Top search term
onigiri mould90K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £3.69 to £16.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.88 that is £688 to £2K a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£3.69–£16.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£688–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,793 within Seafood Preparation Tools. It carries 40 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#1,793in Seafood Preparation Tools
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Onigiri Mould products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

42 rising

Sellers

51

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

41%

Top 20: 79%

Open market

53%

  • MUSUBI11%
  • LSYZHX10%
  • HJUWANG10%
  • Lumivra6%
  • Lioong5%
  • NEKAPLO5%

Demand

Onigiri Mould search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Onigiri Mould search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onigiri mould90K/yr
  • onigiri20K/yr
  • onigiri mold14K/yr
  • onigiri maker6K/yr

Reviews and returns

What reviews say buyers love and hate about Onigiri Mould

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use13%−0.05

Rice sticks and hard to get out of mould, Would be great if it was possible to get the onigiri out of the mould without them breaking up because the onigiri sticks to the mould, will keep it

Need loads of practice to be better

Adhesion/Stickiness11%−0.01

Stickers are very brittle

it did stick

the rice won't stick to it

Size-Overall11%−0.06

The lid is smaller than the mould

large

small

Compactness7%−0.13

Even then it didnt compact enough

Instructions/User Manual/Troubleshooting7%−0.11

no instructions which was challenging

Love

Ease Of Use22%−0.05

Easy to use

this makes the job so much easier

A genuinely handy gadget that saves time

Quality-Overall18%+0.32

Great kit

Well made with good overall quality control

Great quality

Value For Money12%+0.93

Great value

Good value

worth the money

Ease Of Cleaning10%+1.02

Rinses clean effortlessly after every use

it cleans up easily

Very easy to clean

Advertised Vs Actual Product8%+0.77

As described and as advertised

As described

Just what I wanted

Return

0.3% Return rate 36% Fixable by listing

Size-Overall32%▁▃▆▃▂█

The lid is smaller than the mould

large

small

Ease Of Use10%▁▁▃▁█▁

Rice sticks and hard to get out of mould, Would be great if it was possible to get the onigiri out of the mould without them breaking up because the onigiri sticks to the mould, will keep it

Need loads of practice to be better

Defective Material/Parts10%█▁▂▁▁▁
Quality-Overall8%▁▁█▁▇▁
Functionality-Overall8%█▁▁▁▅▁

FAQ

Common Onigiri Mould questions

Answered from the same tracked data.