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One Cup Coffee Maker

Fail

Demand is soft, at -38.3% this quarter, so One Cup Coffee Maker is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£31K/yr40K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
75%top-5 click share · 8 brands · 41 sellers

Flapen Score

One Cup Coffee Maker against its category

The dotted line is the Home & Garden average. Past it, One Cup Coffee Maker is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Cup Coffee Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for One Cup Coffee Maker 40K times last year and spent an estimated £31K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
2.9%
Market size, estimated
£31Ka year
Peak month
November2.5× the quietest month
Top search term
one cup coffee maker20K searches a year

02 · Price

A sale here is worth £27.03.

Listings sell for £27.03 on average, from £16.48 to £67.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £27.03 that is £0 to £3K a year per listing.

Average price
£27.03inside the $15 to $100 sweet spot
Price range
£16.48–£67.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #35 within Coffee, Tea & Espresso. It carries 4,190 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
2.4%
Average rank
#35in Coffee, Tea & Espresso
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,190per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top One Cup Coffee Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

41

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Salter49%
  • Quest15%
  • lakeland11%
  • Innoteck8%
  • RAINBEAN6%
  • AeroPress5%
  • Open — no brand owns it (2 brands, 6%)

Demand

One Cup Coffee Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top One Cup Coffee Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one cup coffee maker20K/yr
  • single coffee maker7K/yr
  • single cup coffee maker7K/yr
  • one cup coffee machine4K/yr
  • salter one cup coffee maker1K/yr
  • salter coffee maker to go582/yr

Reviews and returns

What reviews say buyers love and hate about One Cup Coffee Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.11

After 1 month of use it stopped working

Doesnt last

Broke after one use

Leak-Proof9%

It leaks and has been thrown in the bin

Leaking

Leaks water

Heating7%−0.06

Heating element stopped working this morning

Warm not hot

Keep warm not working

Quality-Overall7%+0.40

Poor quality

Piece of plastic rubbish

cheaply made

Functionality-Overall6%−0.03

Doesn't work

because it won't work for 15 mins

its not working I have tried everything

Love

Ease Of Use23%+1.91

Easy to use

Convenient, easy to clean

Its easy to operate

Quality-Overall16%+0.40

Excellent product

Reliable & long-lasting

decent cup with it

Value For Money10%+0.67

Good price

Excellent value

Worth buying

Ease Of Cleaning9%+0.63

clean after use

Easy to clean

easy to clean coffee maker

Advertised Vs Actual Product4%

As described

Absolutely what I needed

Does the job

Return

2.5% Return rate 23% Fixable by listing

Functionality-Overall26%▆▆█▆▆▆

Doesn't work

because it won't work for 15 mins

its not working I have tried everything

Size-Overall14%▄▅▇▆▄█

Just big enuf for one person

Water tank too small

Small in size

Leak-Proof9%██▇▆▇▅

It leaks and has been thrown in the bin

Leaking

Leaks water

Heating6%▅█▅▃▂▅

Heating element stopped working this morning

Warm not hot

Keep warm not working

Quality-Overall4%▄▇▂█▇▃

Poor quality

Piece of plastic rubbish

cheaply made

FAQ

Common One Cup Coffee Maker questions

Answered from the same tracked data.