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One Cup Coffee Maker

soft demand (-38.3% this quarter) — One Cup Coffee Maker doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51

Market size 8Growth 6Conversion 36Competition 21Returns 62Price range 95Avg price 95Brand share 27Review moat 25Quality gap 75
This niche Category average · 5,777 niches

Is One Cup Coffee Maker profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, One Cup Coffee Maker is a £31K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

One Cup Coffee Maker: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.3% over the last 90 days and 2.9% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr750
Search volume / yr-38.3%40K
Conversion rate2.9%
Avg price£27.03

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers8 · 41
Top-5 product click share75%
Open market11%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)2· 1 succeeded
Avg rating4.3★
Avg reviews4,190

Top One Cup Coffee Maker products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

41

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Salter49%
  • Quest15%
  • lakeland11%
  • Innoteck8%
  • RAINBEAN6%
  • AeroPress5%
  • Open — no brand owns it (2 brands, 6%)

One Cup Coffee Maker demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume40KCVR2.9%Products11Brands8Top 5 Brands89%OOS Rate2.4%Rating4.3★Reviews4,190Avg BSR#35
1K750Prime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top One Cup Coffee Maker search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • one cup coffee maker20K/yr
  • single coffee maker7K/yr
  • single cup coffee maker7K/yr
  • one cup coffee machine4K/yr
  • salter one cup coffee maker1K/yr
  • salter coffee maker to go582/yr

What reviews say buyers love and hate about One Cup Coffee Maker

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Ease Of Use23%

Easy to use

Quality-Overall16%

Excellent product

Value For Money10%

Good price

Ease Of Cleaning9%

clean after use

Advertised Vs Actual Product4%

As described

What buyers complain about

61% of reviews
Durability16%

After 1 month of use it stopped working

Leak-Proof9%

It leaks and has been thrown in the bin

Heating7%

Heating element stopped working this morning

Quality-Overall7%

Poor quality

Functionality-Overall6%

Doesn't work

One Cup Coffee Maker return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
26%
2Size-Overall
14%
3Leak-Proof
9%
4Heating
6%
5Quality-Overall
4%

Common One Cup Coffee Maker questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores One Cup Coffee Maker 36/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 11 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -38.3% over the last 90 days.
Search demand for One Cup Coffee Maker on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.5× the quietest.