omelette maker
Skip itSoft demand (-44.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.40avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.32–£40.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£624K£624K/yr · 484K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay2,976.92avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-44.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, omelette maker is a £624K/yr Amazon United Kingdom market (484K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
omelette maker market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £552K–£736K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 13.0%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Salter41%
- Daewoo23%
- Quest10%
- Drew&Cole6%
- Schallen5%
- Baker's Friend4%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.3% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.8×
Top omelette maker search terms
- omelette maker321K/yr
- omlet maker54K/yr
- omelette maker electric70K/yr
- omelette9K/yr
- omlette maker8K/yr
- electric omelette maker6K/yr
- omelette maker single5K/yr
- omelet maker3K/yr
- omelette maker double4K/yr
- family size omelette maker3K/yr
Top omelette maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salter Dual Omelette Maker 2 Omelette Deep-Fill Non-Stick Plates
Salter£12.224.4★12,747 rev
Daewoo Deep Fill Omelette Maker Dual Non-Stick Plates Electric 750W Omelette Cooker Fast Fluffy Homemade Omelettes Compact & Easy Clean Breakfast Appliance
Daewoo£12.774.6★3,728 rev
Salter XL Dual Omelette Maker 2 Chamber Non-Stick Egg Cooker 850W
Salter£19.234.5★525 rev
Drew&Cole 5 Minute CleverChef - 700W - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
Drew&Cole£20.724.2★1,744 rev
Dual Omelette Maker Electric - Easy Clean Non-Stick Cooking Plate - Makes Healthy Omelettes Scrambled & Fried Eggs - Featuring Ready Indicator Light & Cool Touch Handle
Quest£12.874.4★3,988 rev
Newest
by launch date
Progress Mellow Omelette Maker Makes 2 Omelettes Non-Stick Cooking Plates for Easy Cleaning No Oil Needed Cool-Touch Handles Power & Ready Indicator Lights Built-In Cord Storage 750W
PROGRESS£16.2526 rev
SugarWhisk Flip Double Omelet Maker Electric Non-Stick Omelet Frittata Snack Maker for 2 Individual 6.5 Omelets Burrito Maker Kitchen Appliances Ceramic Coating Graphite
SugarWhisk£27.6198 rev
Quest XL Double Omelette Maker Deep Fill Pan Makes Two Omelettes Non-Stick Easy to Clean
Quest£18.22157 rev
Bakers Friend Omelette Maker Electric Frittata Pan Multicooker For Breakfast Snacks & Desserts Double Sided Non Stick Cooking Plates Kitchen Electrical Appliances Recipe Included Aqua UK Plug
Baker's Friend£23.4165 rev
Chefman Everything Maker 30cm Pizza Oven Electric & More 1570W 220C
Chefman£40.781,269 rev
Trending
90-day click momentum
Schallen Black 750W Electric Deep Fill Omelette Maker Egg Cooking Machine Non-Stick Dual Plate with Easy Clean Marble Coating and Adjustable Temperature Control | Deep Fill - Single
Schallen£13.584.4★
Progress Mellow Omelette Maker Makes 2 Omelettes Non-Stick Cooking Plates for Easy Cleaning No Oil Needed Cool-Touch Handles Power & Ready Indicator Lights Built-In Cord Storage 750W
PROGRESS£16.254.7★
Salter XL Dual Omelette Maker 2 Chamber Non-Stick Egg Cooker 850W
Salter£19.234.5★
good2heat 4035 Microwave 2 Egg Omelette Maker - Red 18 x 4 x 12 cm
good2heat£4.323.4★
Salter Dual Omelette Maker 2 Omelette Deep-Fill Non-Stick Plates
Salter£12.224.4★
What buyers say about omelette maker
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“It cleans up instantly”
“Good value for money”
“Perfect eggs”
“Great addition to any kitchen”
“It cooks really well”
“As described”
“just the right size”
“It cooks a fried breakfast all together, fried eggs and omelettes are especially easy and all done without mess as the lid stops spitting”
“Fluffy and tasty”
What buyers complain about
“Tiny omelette maker”
“Needs cleaning regularly”
“Its definitely NOT non stick”
“i hope someone at Amazon sees this because there does not seem to be a easy way to contact quality control”
“so no better than my normal oven”
“Wouldn't go back to my pan”
“by Feb 2026 every time I used it I could smell melting plastic”
“A bit flimsy”
“Not easy to use”
“However this is rather an expensive way to make an omelette”
Top return reasons
Common questions
- Is omelette maker profitable to sell on Amazon United Kingdom?
- The niche generates £624K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the omelette maker niche?
- 10 brands and 33 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in omelette maker?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Adhesion/Stickiness. The return rate is 2.3%.
- When does demand for omelette maker peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.8× the quietest.
- What does it cost to enter the omelette maker niche?
- Listings span £4.32–£40.78; the average listing price is £18.40 (sweet spot $15–$100). The average incumbent carries 2,977 reviews — the moat a new listing must climb.