Omelette Maker
FailDemand is soft, at -44.3% this quarter, so Omelette Maker is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £624K/yr484K searches / yr
- 90-day growth
- -44.3%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 33 sellers
Flapen Score
Omelette Maker against its category
The dotted line is the Home & Garden average. Past it, Omelette Maker is stronger. Inside it, weaker.
Market
The Omelette Maker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Omelette Maker 484K times last year and spent an estimated £624K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £624K a year.
- Searches, last 12 months
- 484K
- Growth, 90 days vs prior 90
- -44.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £624Ka year
- Peak month
- January2.8× the quietest month
- Top search term
- omelette maker321K searches a year
02 · Price
A sale here is worth £18.40.
Listings sell for £18.40 on average, from £4.32 to £40.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £18.40 that is £28K to £37K a year per listing.
- Average price
- £18.40inside the $15 to $100 sweet spot
- Price range
- £4.32–£40.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £28K–£37K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #95 within Small Kitchen Appliances. It carries 2,977 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 85%
- Out of stock, average day
- 13.0%
- Average rank
- #95in Small Kitchen Appliances
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,977per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Omelette Maker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Salter Dual Omelette Maker 2 Omelette Deep-Fill Non-Stick Plates
- Price
- £12.22
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 8y ago
Daewoo Deep Fill Omelette Maker Dual Non-Stick Plates Electric 750W Omelette Cooker Fast Fluffy Homemade Omelettes Compact & Easy Clean Breakfast Appliance
- Price
- £12.77
- Rating
- 4.6/5
- Reviews
- 3,728
- Age
- 7y ago
Salter XL Dual Omelette Maker 2 Chamber Non-Stick Egg Cooker 850W
- Price
- £19.23
- Rating
- 4.5/5
- Reviews
- 525
- Age
- 5y ago
Drew&Cole 5 Minute CleverChef - 700W - Non-Stick Multicooker - Great for Steaks Omelettes Toasties Pizzas & Dessert Maker - Free Recipe App - Quick Meals - Cool-Touch Handle & Auto Temp Sensor
- Price
- £20.72
- Rating
- 4.2/5
- Reviews
- 1,744
- Age
- 2y ago
Dual Omelette Maker Electric - Easy Clean Non-Stick Cooking Plate - Makes Healthy Omelettes Scrambled & Fried Eggs - Featuring Ready Indicator Light & Cool Touch Handle
- Price
- £12.87
- Rating
- 4.4/5
- Reviews
- 3,988
- Age
- 11y ago
Trending
90-day click momentum
Schallen Black 750W Electric Deep Fill Omelette Maker Egg Cooking Machine Non-Stick Dual Plate with Easy Clean Marble Coating and Adjustable Temperature Control | Deep Fill - Single
- Price
- £13.58
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 5y ago
Progress Mellow Omelette Maker Makes 2 Omelettes Non-Stick Cooking Plates for Easy Cleaning No Oil Needed Cool-Touch Handles Power & Ready Indicator Lights Built-In Cord Storage 750W
- Price
- £16.25
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 5mo ago
Salter XL Dual Omelette Maker 2 Chamber Non-Stick Egg Cooker 850W
- Price
- £19.23
- Rating
- 4.5/5
- Reviews
- 525
- Age
- 5y ago
good2heat 4035 Microwave 2 Egg Omelette Maker - Red 18 x 4 x 12 cm
- Price
- £4.32
- Rating
- 3.4/5
- Reviews
- 1,348
- Age
- 11y ago
Salter Dual Omelette Maker 2 Omelette Deep-Fill Non-Stick Plates
- Price
- £12.22
- Rating
- 4.4/5
- Reviews
- 12,747
- Age
- 8y ago
Newest
by launch dateProgress Mellow Omelette Maker Makes 2 Omelettes Non-Stick Cooking Plates for Easy Cleaning No Oil Needed Cool-Touch Handles Power & Ready Indicator Lights Built-In Cord Storage 750W
- Price
- £16.25
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 5mo ago
SugarWhisk Flip Double Omelet Maker Electric Non-Stick Omelet Frittata Snack Maker for 2 Individual 6.5 Omelets Burrito Maker Kitchen Appliances Ceramic Coating Graphite
- Price
- £27.61
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 11mo ago
Quest XL Double Omelette Maker Deep Fill Pan Makes Two Omelettes Non-Stick Easy to Clean
- Price
- £18.22
- Rating
- 4.5/5
- Reviews
- 157
- Age
- 1y ago
Bakers Friend Omelette Maker Electric Frittata Pan Multicooker For Breakfast Snacks & Desserts Double Sided Non Stick Cooking Plates Kitchen Electrical Appliances Recipe Included Aqua UK Plug
- Price
- £23.41
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Chefman Everything Maker 30cm Pizza Oven Electric & More 1570W 220C
- Price
- £40.78
- Rating
- 4.3/5
- Reviews
- 1,269
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- Salter41%
- Daewoo23%
- Quest10%
- Drew&Cole6%
- Schallen5%
- Baker's Friend4%
- Open — no brand owns it (4 brands, 12%)
Demand
Omelette Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.8×
Search terms
Top Omelette Maker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- omelette maker321K/yr
- omlet maker54K/yr
- omelette maker electric70K/yr
- omelette9K/yr
- omlette maker8K/yr
- electric omelette maker6K/yr
- omelette maker single5K/yr
- omelet maker3K/yr
- omelette maker double4K/yr
- family size omelette maker3K/yr
Reviews and returns
What reviews say buyers love and hate about Omelette Maker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny omelette maker
Bigger than expected
a bit too small
Needs cleaning regularly
It is not easy to clean
It's terrible to clean
Its definitely NOT non stick
The non-stick surface is very poor
Not completely non stick
i hope someone at Amazon sees this because there does not seem to be a easy way to contact quality control
Terrible product
Poor quality
so no better than my normal oven
I did not like this although my omelettes tasted nice I found it difficult to get my omelettes out even although its supposed to be non stick
im really disappointed the catch at the front does not work so when the omelette is cooking the lid lifts up so the omelette only partially cooks
Love
Easy to use
Home cooking made easy
it's very handy
It cleans up instantly
Easy cleaning
Just slides out no mess& left clean
Good value for money
worth the money
Brilliant for the money
Perfect eggs
Great pan
Eggs cooked to perfection
Great addition to any kitchen
Excellent product
the results are so good
Return
2.3% Return rate 59% Fixable by listing
Tiny omelette maker
Bigger than expected
a bit too small
Wouldn't go back to my pan
Not working
It worked until it didn't
Its definitely NOT non stick
The non-stick surface is very poor
Not completely non stick
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Omelette Maker questions
Answered from the same tracked data.